Influential Leaders Behind India's Rising Startups

Vol 07 | Issue 03 | 2024 LOOK I N D I A Inuential Leaders B E H I n d i a ’ s Neha Shah, Co-founder MentorMyBoard I N D (MMB) R ST RTUPS I S I N G Divya Momaya Co-founder MentorMyBoard (MMB) Divya Momaya Neha Shah Bridging the Knowledge Gap in Comprehensive Governance via MentorMyBoard and www.ciolookindia.com

Inuential Leaders B E H I n d i a ’ s I N D R ST RTUPS I S I N G

INDIA'S STARTUP SURGE: THE GUIDING HANDS BEHIND INNOVATION I ndia's startup ecosystem is experiencing a meteoric rise. From e-commerce giants to fintech disruptors, innovative young companies are reshaping the nation's economic landscape. But behind every successful startup lies a guiding force – the visionary leaders who steer these ventures towards growth and impact. As India's startup ecosystem matures, the role of these leaders becomes even more crucial. They will need to adeptly navigate the global marketplace, forge strategic partnerships, and ensure their businesses are built on a foundation of sustainability and social responsibility. The success of India's startup revolution hinges on the vision, dedication, and innovation of its leaders. By fostering an environment that empowers and supports these individuals, India can solidify its position at the forefront of global innovation. These influential leaders come from diverse backgrounds. Some are seasoned entrepreneurs with a proven track record, while others are young, tech-savvy individuals with a fresh perspective. What unites them is their passion for innovation, their ability to identify and capitalize on emerging trends, and their unwavering commitment to building something bigger than themselves. As CIOLook India’s ‘Influential Leaders Behind India's Rising Startups,’ continue to push boundaries, they are not only building successful enterprises but also contributing significantly to India's economic and social progress. Their relentless pursuit of excellence and ability to inspire their teams are setting new benchmarks in the startup landscape, ensuring a vibrant and dynamic future for the industry. These leaders are not just building businesses; they are shaping the future of India. They are creating jobs, fostering a culture of innovation, and attracting global investment. Their success stories inspire a generation of aspiring entrepreneurs, fueling the engine of India's economic growth. However, the journey of these leaders is not without challenges. Access to capital, navigating regulatory hurdles, and building a strong talent pool are just some of the obstacles they face. Yet, their resilience and determination are propelling them forward. Editor's Note - Gaurav PR Wankhade Managing Editor

Profiles 28 Cover Story 08 18 Deepak Singh Hada The Visionary Leading LAVEEK ADDCHEM's Rise in the Speciality Chemicals Industry The Post-Pandemic Rise of Animal Wellness: Dr Deepak Pandey Leads the Charge Articles 14 Breaking the Mould How Inuential Leaders are Disrupting Industries Through Indian Startups? Divya Momaya Neha Shah Bridging the Knowledge Gap in Comprehensive Governance via MentorMyBoard 22 Building Bharat's Businesses The Innovative Leaders Behind India's Startup Revolution 26 A Beginner's Guide and Maximize Your Brand Exposure with Postcards in Bulk 32 The Role of Storefront Signs in Creating a Strong Brand Image

FOLLOW US ON www.twitter.com/ciolookindia www.facebook.com/ciolookindia/ LOOK I N D I A www.ciolookindia.com Inuential Leaders B E H I n d i a ’ s WE ARE ALSO AVAILABLE ON I N D Abhishek Joshi Editor-in-Chief R ST RTUPS I S I N G CONTENT CONTACT US ON Managing Editor: Gaurav PR Wankhade Assisting Editor : Prajakta Zurale Email sales@ciolookindia.com For Subscription www.ciolookindia.com DESIGN Featuring Company Brief Visualizer: Sandeep Tikode Art & Design Director: Sameen Arif Associate Designer : Rashmi Singh As an enthusiastic social media marketer with a passion for learning, Aprajita experienced the realities of the digital world, where growth opportunities abound alongside the potential for pitfalls. Founded by Deepak Singh Hada in 2019, LAVEEK ADDCHEM is continually developing and supplying high value-added, lower energy consumption and high quality additives and speciality chemicals. Experienced business leader with a demonstrated history of working in Veterinary Industry, Dr Deepak Pandey is a professional with passion to excel in all circumstances with honesty,simplicity, and ethical business practice. Copyright © 2024 CIOLOOK India, All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from CIOLOOK India. Reprint rights remain solely with CIOLOOK India. Quantum World Technologies Inc. Aprajita Shukla, Digital Marketer Deepak Singh Hada, Founder SALES LAVEEK ADDCHEM Vice President : Swapnali Vasaikar Asst. Vice President : Tejaswini Whaval Sr. Team Leader : Suraj Gadekar BDE : Keshav Vhanamane Dr Deepak Pandey, Founder and CEO Biophilia Healthcare As co-founders of MentorMyBoard, Divya and Neha embarked on an adventure that paralleled the entrepreneurial journey: The Annapurna Base Camp trek. Divya Momaya and Neha Shah, Co-founders TECHNICAL MentorMyBoard (MMB) Technical Head : Prachi Mokashi Technical Specialist: Rajeshwari Avhad Technical Consultant : Tanaji Fartade sales@ciolookindia.com An Industrial designer by profession, Kalpit抯 curiosity for diverse facets of industrial design is constantly fed by relentless explorations and self-initiated projects. Kalpit Dosh, Founder The Raw Projects July, 2024 SME-SMO Research Analyst : Renuka Kulkarni SEO Lead : Nikita Khadalkar Cover Price: Rs.300/-

Cover Story Divya Momaya Neha and Neha Shah, Co-founder MentorMyBoard Divya Momaya Co-founder MentorMyBoard (MMB) (MMB) Shah Bridging the Knowledge Gap in Comprehensive Governance via MentorMyBoard “ Our life partners’ patience, motivation, and unwavering support remind us that while the path to success is often a solitary climb, having loved ones as cheerleaders makes the journey less daunting and more fulfilling. “

Influential Leaders Behind India's Rising Startups T The Ingenious Inception The Dynamic Distinction o compete globally, the Indian corporate sector needs a robust foundation in the most crucial factor for a business enterprise—its governance mechanism. This mechanism ensures transparency, accountability, and responsible decision-making, which are essential for attracting investors, building trust with stakeholders, and navigating complex business environments. technology with personalized mentorship. The platform offers a range of resources, including blogs, newsletters, and round table discussions, tailored to the specific needs of its members. MMB continuously updates its offerings and leverages digital tools for experiential learning to ensure members receive practical, up-to-date knowledge. This approach enhances customer satisfaction and maintains operational efficiency through streamlined, tech-driven processes. Motivated by this gap and the evolving role of independent and women directors, Divya and Neha Their mission was to create a platform that would not only bridge this knowledge gap but also enhance the capabilities of board leaders through comprehensive governance education and mentorship. The startup landscape is continually evolving. MentorMyBoard stands out due to its unique subscription- based governance tech platform that caters specifically to board leaders. The USPs of MMB include: MMB. founded Tailored Training Programs: Custom programs and mentoring initiatives for boards, CXOs, and top leadership, focusing on governance, growth, and sustainability. Any-time learning programs help directors and leaders learn at their own pace Comprehensive Ecosystem: Beyond training, MMB provides resources, human capital, and products/services needed by boardrooms. Collaborative Community: A diverse network of mentors, industry experts, and like-minded individuals fostering shared expertise. Innovative Learning Methods: Experiential learning through mock boardroom sessions, curated programs like IDEAL, WOMB and events like the Independent Directors Summit, Women Directors’ Conclaves, and Governance/IPO weeks. Ÿ Yet, until the most influential leaders like Divya Momaya and Neha Shah studied the issue and came up with their ingenious startup MentorMyBoard solve it, even though concerns about corporate governance in India existed before. Emerged as India's rising startup, MentorMyBoard’s guiding philosophy is to foster a culture of good governance through continuous learning and mentorship. By providing tailored training programs, curated learning experiences, and a collaborative community of board leaders, MMB aims to empower directors to contribute effectively to corporate governance. This philosophy is underpinned by the belief that training both promoters and independent directors is essential for achieving robust governance, thereby ensuring sustainable business growth and contributing to enhanced capitalization for the Indian economy. The Team of Technocrats (MMB), not tried to Divya and Neha also ensure that MMB integrates digitalization and technological advancements, the crucial aspects of the modern startup ecosystem, by leveraging a governance tech platform that offers subscription-based access to resources and a collaborative community. This platform facilitates continuous learning and mentorship through digital channels, including webinars, online courses, and virtual events. By embracing technology, MMB is emerging as a marketplace for boardrooms where everything thought leaders need is available under one roof, thereby contributing to a technovative future. Ÿ MMB's journey began with realising this critical need in the corporate sector. In 2017, over two lakh directors in India faced disqualification due to non-compliance with financial return filings, highlighting a significant gap in governance understanding. This situation revealed the necessity of educating founders, promoters, and board members on good governance practices. Ÿ Ÿ “We also act as knowledge partners to the boardrooms through our handholding growth plans,” says Divya. Believing that the workforce is the cornerstone of every successful organization, At MentorMyBoard, Divya and Neha ensure that fostering a culture of growth, skill development, and empowerment is achieved through continuous learning and mentorship programs. The company offers tailored training and development opportunities for employees, encouraging them to up-skill and stay current with industry trends. Regular workshops, mentorship sessions, and collaborative projects enable employees to enhance their knowledge and skills. The company is pioneered in mentorship and training of leaders, understands the deep needs of employees to upskill, and invests in the same. This commitment to personal and professional growth empowers the workforce, driving innovation and excellence within the organization. These unique features have positioned MMB as a leading startup in governance training and board leadership development. The Legendary Leadership Recognized as a driving force behind their company’s achievements, the leadership style at MentorMyBoard, led by Divya and Neha, is centred around mentorship, collaboration, and empowerment. Both leaders bring over 20 years of industry experience and emphasize the importance of continuous learning and regulatory adherence. Divya’s expertise in Corporate and Securities Laws and Neha’s background in HR and Change Management complement each other, fostering a culture of professional transformation and governance excellence. Their approach involves creating an inclusive environment where every team member is encouraged to contribute, share knowledge, and grow together, building a resilient and innovative organization. A Resilient Wisdom As leaders in India's rising startup sector, MMB faced its share of challenges. Divya says, “One significant challenge MMB faced was the initial lack of awareness and understanding of the importance of governance among entrepreneurs and directors.” The essence of a startup lies in innovation, disruptions, and enhancing the end-user experience. At MentorMyBoard, Divya, Neha, and their leadership team balance operational efficiency and customer satisfaction by integrating Neha mentions that to address this, MMB organized targeted events such as the Women Directors Conclave and Independent Directors Summit. These initiatives, supported by notable figures like the Honourable Finance Minister, Nirmala Sitharaman, and the Ex-SEBI Chairman,

Adventurous Resonance *Resilience in the Face of Adversity* helped highlight the importance of governance and attract attention to MMB’s mission. As co-founders of "MentorMyBoard," Divya and Neha Shah embarked on an adventure that paralleled the entrepreneurial journey: The Annapurna Base Camp trek. This journey wasn't merely a test of physical endurance; it mirrored the essence of entrepreneurship. The trek was filled with unpredictable challenges, much like the startup journey. However, the resilience to keep moving forward, learning from every setback, and growing through adversity defines true entrepreneurial spirit. There was a time when one of them was about to quit, but the motivation from peers was the key to success. This also reinforced the importance of mentors, advisory boards, and coaches in the entrepreneurial journey who keep entrepreneurs focused, motivated, and on track for growth and success. The team's resilience and ingenuity in creating impactful events and building a supportive community played a crucial role in overcoming this challenge and establishing MMB as a trusted governance platform. Startups allow the Indian industry to pace up its young entrepreneurial potential and capacity. Thus, for aspiring entrepreneurs, the key advice is to identify and address a real gap in the market, much like MMB did with governance education. Focus on continuous learning and adaptability, as the startup landscape is constantly evolving. Building a strong, supportive community and fostering collaborative partnerships can significantly enhance your startup’s growth. Lastly, prioritize good governance and ethical practices from the outset, as these are crucial for sustainable success and long-term credibility. Key insights from their trek that resonate with their mission at MentorMyBoard: *Vision and Goal Setting* *Embracing Change and Pivoting When Necessary* Guided by the majestic Annapurna, they were reminded that a clear, compelling vision is crucial in entrepreneurship. It's about setting sights high, acknowledging the challenges ahead, yet pushing forward with unwavering conviction. Adaptability was key on their trek, with plans often changing in response to the mountain’s whims. Adverse weather conditions and steep routes made the journey challenging. Similarly, pivoting based on feedback or market dynamics is crucial for sustained success in business. *The Journey Matters* Each step towards the base camp was a lesson in itself, teaching them that in their startup journey, every experience, whether a setback or a milestone, holds value. The growth through what they encounter along the way truly counts. *Family: Their Unsung Heroes* MMB aims to continue innovating in governance training, fostering collaborations, and enhancing its ecosystem to support the evolving needs of board leaders as they move from aspirations to excellence. A special note on the role of family: Divya and Neha share, “Our life partners were not just companions on this trek; they’ve been the unsung heroes in our entrepreneurial journey. Their patience, motivation, and unwavering support remind us that while the path to success is often a solitary climb, having loved ones as cheerleaders makes the journey less daunting and more fulfilling. This trek underscored the importance of family in providing a foundation of support that empowers us to confidently chase our dreams.” By empowering directors with the knowledge and skills to drive ethical and effective governance, MMB aspires to make a significant and lasting impact on India's startup governance landscape and beyond. Building a Virtual Global Leaders Community Looking to the future, under Divya and Neha’s exemplary leadership, MentorMyBoard envisions becoming a global leader in governance education and board leadership development, emerging from strong Indian roots. The goal is to build a virtual international community of 100,000 members, expanding its reach and impact.

I ndia, a land of diverse cultures and immense potential, is experiencing a startup revolution that is reshaping its economic landscape and setting new benchmarks for innovation. At the heart of this transformation are influential leaders who are challenging traditional business paradigms and driving disruptive changes across various industries. How Inuential Leaders are Disrupting Industries Through Indian Startups? The Rise of Indian Startups: A New Era of Innovation Over the past decade, India has witnessed a meteoric rise in the number of startups. According to the Ministry of Commerce and Industry, India has become the third-largest startup ecosystem in the world, with thousands of new ventures emerging every year. These startups span various sectors, from technology and healthcare to finance and agriculture, reflecting the country's diverse and dynamic economy. Influential leaders, ranging from seasoned entrepreneurs to corporate veterans, are playing a pivotal role in this startup boom. They are not only investing in these ventures but also providing mentorship, strategic guidance, and access to networks, thus creating an ecosystem conducive to innovation and growth. These leaders bring with them a wealth of experience and a vision for transforming industries, which is crucial in driving the success of these startups. Disrupting Traditional Industries 1. Technology and IT Services India has long been known for its prowess in information technology. However, influential leaders in the tech startup space are pushing the boundaries further by introducing groundbreaking innovations. Companies like Zoho, Freshworks, and Byju's, led by visionary founders, are disrupting traditional software, customer relationship management, and education sectors, respectively. These startups leverage cutting-edge technologies such as artificial intelligence, machine learning, and cloud computing to offer more efficient, cost-effective, and scalable solutions. 2. Healthcare and Biotechnology In the healthcare sector, influential leaders are driving startups that are revolutionizing patient care, diagnostics, and pharmaceuticals. Startups like Practo, 1mg, and Cure.fit are transforming the way healthcare services are delivered by making them more accessible and affordable. These Breaking the Mould July, 2024 July, 2024

companies use technology to provide online consultations, medication delivery, and fitness solutions, thereby breaking down the barriers to healthcare access. focus on technology is key to driving disruption and staying ahead of the competition. SUBSCRIBE TODAY 3. Building Strong Networks 3. Fintech and Financial Services Influential leaders are leveraging their networks to provide startups with access to resources, expertise, and opportunities. They collaborate with other industry leaders, investors, and stakeholders to create an ecosystem that supports the growth and success of startups. These networks are crucial in helping startups navigate challenges and scale their businesses. The financial services industry in India is undergoing a transformation, thanks to the rise of fintech startups. Influential leaders in this space are leveraging technology to offer innovative financial solutions that cater to the needs of the unbanked and underbanked populations. Startups like Paytm, Razorpay, and Zerodha are disrupting traditional banking and financial services by providing digital payment solutions, investment platforms, and lending services that are more accessible and user-friendly. 4. Promoting Sustainable Practices Leaders in Indian startups are increasingly focusing on sustainability and ethical practices. They are committed to creating products and services that have a positive impact on society and the environment. This focus on sustainability is not only driving disruption but also contributing to long- term growth and success. 4. Agriculture and Agri-tech Agriculture remains a critical sector in India, employing a significant portion of the population. Influential leaders are driving agri-tech startups that are transforming traditional farming practices and improving productivity. Startups like Ninjacart, DeHaat, and CropIn are leveraging technology to provide farmers with access to better markets, advanced farming techniques, and real-time data on weather and crop health. 5. Navigating Regulatory Challenges Influential leaders are adept at navigating the complex regulatory landscape in India. They work closely with regulatory bodies to ensure compliance and advocate for policies that support innovation and growth. This ability to navigate regulatory challenges is crucial in driving the success of startups and disrupting traditional industries. The Role of Influential Leaders in Driving Disruption The success of Indian startups in disrupting traditional industries can be attributed to the vision, leadership, and strategic acumen of influential leaders. Here are some key ways in which they are driving disruption: The Future of Indian Startups The future of Indian startups looks promising, with significant opportunities for growth and innovation. Influential leaders will continue to play a critical role in driving disruption and shaping the future of various industries. As they continue to challenge traditional business models and embrace new technologies, Indian startups are poised to become global leaders in innovation and entrepreneurship. 1. Fostering a Culture of Innovation Influential leaders are creating a culture that encourages innovation and risk-taking. They inspire their teams to think outside the box, challenge the status quo, and come up with innovative solutions to complex problems. This culture of innovation is crucial in driving the success of startups and disrupting traditional industries. Stay in the known. Subscribe to CIOLOOKINDIA CIOLOOKINDIA Magazine www.ciolookindia.com The government's supportive policies, coupled with the increasing availability of venture capital and a growing pool of talented entrepreneurs, will further fuel the growth of the startup ecosystem in India. As these startups continue to disrupt traditional industries and create new opportunities, they will play a crucial role in driving economic growth and transforming India into a global innovation hub. 2. Leveraging Technology Get in print and digital on Leaders in Indian startups are leveraging the latest technologies to develop disruptive solutions that offer a competitive edge. They are investing in research and development, adopting advanced technologies, and using data-driven approaches to make informed decisions. This 16 | www.ciolookindia.com July, 2024

In?luential Leaders Behind India's Rising Startups Deepak Singh Hada Rise in the Speciality Chemicals Industry The Visionary Leading LAVEEK ADDCHEM's Deepak Singh Hada Founder T industry focused on the bulk production of basic chemicals. However, a shift is underway. LAVEEK ADDCHEM he Indian speciality chemicals sector is not just experiencing growth; it's undergoing a fascinating transformation. Traditionally, the Indian chemicals Deepak Singh's journey as an influential leader is inter- twined with LAVEEK ADDCHEM's remarkable growth. His vision for the company extends beyond simply providing chemicals. He prioritizes the development of cutting-edge additives that not only enhance product performance but also contribute to lower energy consumption. This focus on sustainability reflects Deepak Singh's deep understanding of the industry's evolving needs and his commitment to responsible manufacturing practices. Companies recognize the immense potential of speciality chemicals—high-performance, application-specific products catering to diverse industries like pharmaceuticals, textiles, and agriculture. This shift signifies a move towards higher-value-added products and a knowledge-driven approach. Once dominated by basic commodities, the industry is a hotbed of innovation driven by a new generation of influential leaders. A Saga from Inception to Innovation LAVEEK ADDCHEM was founded by Deepak Singh in 2019, focusing on producing modifiers and speciality compounds. In 2020, the company earned ISO 9001:2015 certification and secured a contract with a Chinese manufacturer for new plastic additives and speciality chemicals. Under Deepak Singh’s exemplary leadership, the team soon began exhibiting at major industry events across India. By 2021, LAVEEK ADDCHEM supplied plastic additives to the Indian government and corporate clients. Today, it is the largest supplier of plastic antioxidants and optical brighteners and is among India's top five suppliers of other plastic additives and speciality chemicals. LAVEEK ADDCHEM has solidified its position as a top startup by supplying high-purity plastic additives to Indian government and corporate clients. The company has consistently grown without setbacks, thanks to its commitment to delivering superior-quality products at competitive prices. According to Deepak Singh, their unique selling At the forefront of this evolution stands a group of remarkable individuals—the driving force behind the rise of Indian speciality chemicals startups. These leaders are not just building businesses; they're shaping the future of the industry. Leaders like Deepak Singh Hada, who is not just the founder of LAVEEK ADDCHEM encing a meteoric rise in the speciality chemicals sector, but a visionary leader shaping its future. , a company experi- Established in 2019, LAVEEK ADDCHEM has quickly garnered recognition for its commitment to high-value, sustainable solutions within the additives and speciality chemicals domain. At the helm of this innovative enterprise stands Deepak Singh, a name synonymous with the company's progressive approach and dedication to excellence. 18 | www.ciolookindia.com July, 2024 19 | www.ciolookindia.com July, 2024

propositions (USPs) include maintaining the highest product purity and fostering strong relationships with customers, which are crucial in supporting and expanding their business. Deepak Singh says, “This approach has established us as a trusted and leading supplier in the industry.” In his advice, Deepak Singh says, “As a young founder and owner, I adhere to the principle that success isn’t achieved overnight; it results from daily incremental improvements. I advise aspiring entrepreneurs to recognize that no one is born an entrepreneur. We all learn through mistakes, and accepting constructive criticism and feedback is crucial for progress and competitiveness.” Furthermore, ideas alone hold no value unless executed. Implementing ideas leads to significant accomplishments in the startup world. As a high-tech chemical enterprise, additives and speciality chemicals. we focus on developing, manufacturing, distributing, and supplying high-value, An Enlightening Leadership low-energy, and low-pollution Deepak Singh's leadership is recognized as a key driver behind LAVEEK ADDCHEM's achievements. He empha- sizes that success is a team effort grounded in the management's vision and employees' dedication. Deepak Singh states that the company's success mantra is a collective effort toward a common goal. LAVEEK ADDCHEM's talented core team, hardworking staff, and extensive vendor network are crucial to its success. “We have formed two international collaborations and established more than nine dealers across different Indian states, further bolstering our growth and reach,” says Deepak Singh, whose leadership extends beyond product development. He has fostered a dynamic and talented team at LAVEEK ADDCHEM, recognizing the importance of a collaborative environment that fuels innovation. His ability to inspire and motivate his team members is a key factor in the company's rapid progress. Vision for the Future Looking ahead, Deepak Singh divulges, “Our vision for the company includes initiating the production of functional polymers, impact modifiers, and new polymer additives, as well as special compounds within the next few years. We aim to reach domestic customers with high-quality products that will also be exported globally. Recently, we've signed contracts with overseas companies to adopt the latest technology and secure raw material support for new product development. Our goal is to significantly expand and become renowned as the best in India for our operations, product quality, value systems, and ethics.” in the market. Additionally, LAVEEK ADDCHEM provides technical support, helping customers resolve issues and develop new products. “By treating customers as integral parts of the company and understanding their needs and requirements, we maintain strong customer relationships and satisfaction,” he adds. Deepak Singh's leadership is poised to propel LAVEEK ADDCHEM to even greater heights in the coming years. With his unwavering vision and dedication to sustainable innovation, he is undoubtedly an influential figure shaping the future of the speciality chemicals industry. According to Deepak Singh, LAVEEK ADDCHEM continuously curates, creates, and supplies products based on consumer demand, ensuring a balance between operational efficiency and customer satisfaction. The company prioritizes consistent quality and competitive pricing, which enhances the competitiveness of its customers' products “Despite these hurdles, we have grown to become India's largest supplier of plastic antioxidants and optical brighteners and a leading supplier of UV stabilizers, UV absorb- ers, metallic stearates, and waxes.” Leveraging Digital Advantages Digitalization and technological advancements are integral to LAVEEK ADDCHEM's operations. Deepak Singh shares that it leverages the power of digital networks, maintaining a strong presence on social media to promote itself and its products. “As a high-tech chemical enterprise, we focus on developing, manufacturing, distributing, and supplying high-value, low-energy, and low-pollution additives and speciality chemicals.” By utilizing the latest technologies, the company ensures its core business operations are efficient and contribute to a technovative future, enhancing sustainability and innovation. Today, LAVEEK ADDCHEM boasts over 800 customers worldwide, supplying top corporate and Indian government clients. This success is attributed to their manufacturing facility, collaborations with other companies, and a consistent focus on high-quality products at competitive prices, says Deepak Singh, whose influence extends beyond the walls of LAVEEK ADDCHEM. Advice for Aspiring Entrepreneurs As a thought leader in the speciality chemicals industry, his insights are valued by peers and industry experts. His dedication to excellence and commitment to sustainable practices position him as a role model for aspiring entrepreneurs, particularly those seeking to navigate the dynamic landscape of the chemical sector. Overcoming Challenges with Resilience and Ingenuity Deepak Singh reflects that starting in 2019 from a small office with limited resources and few customers, LAVEEK ADDCHEM faced numerous challenges. 20 | www.ciolookindia.com July, 2024 21 | www.ciolookindia.com July, 2024

Building Bharat's Businesses The Innovative Leaders Behind India's Startup Revolution I ndia, often referred to as Bharat in its cultural and historical context, is witnessing a transformative era of entrepreneurship and innovation. The Indian startup ecosystem, once nascent, has blossomed into a powerhouse, driving significant economic growth and social change. At the heart of this revolution are the visionary leaders who are steering the ship, building businesses that are not only transforming the Indian economy but also making a mark on the global stage. risks, creating businesses that challenge the status quo and offer new solutions to old problems. The Visionaries Leading the Charge Tech Titans: Pioneers of Digital Transformation The technology sector has been at the forefront of India's startup revolution. Leaders in this space have leveraged India's vast talent pool and technological prowess to create groundbreaking solutions that are transforming industries. Founders like Nandan Nilekani of Infosys and Bhavish Aggarwal of Ola have set new benchmarks in the tech industry, building companies that are not only leaders in India but are also recognized globally. The Rise of India's Startup Ecosystem Over the past decade, India has emerged as one of the fastest-growing startup ecosystems in the world. With over 60,000 startups across various sectors, India is now the third-largest startup hub globally, trailing only the United States and China. The startup ecosystem in India is characterized by a diverse range of industries, from technology and healthcare to agriculture and fintech, reflecting the country's vast and varied market landscape. Healthcare Innovators: Revolutionizing Patient Care In the healthcare sector, visionary leaders are disrupting traditional models of care delivery and making healthcare more accessible and affordable. Entrepreneurs like Dr. Shashank ND of Practo and Sameer Maheshwari of HealthKart are pioneering new approaches to healthcare, from telemedicine and online pharmacies to health supplements and wellness products. 23 | www.ciolookindia.com Several factors have contributed to this rapid growth, including a burgeoning middle class, widespread internet penetration, a supportive policy environment, and a growing pool of young, talented entrepreneurs. However, the real driving force behind this growth has been the innovative leaders who have dared to dream big and take 22 | www.ciolookindia.com July, 2024 July, 2024

Fintech Disruptors: Redefining Financial Services 3. Building Strong Networks The financial services sector in India is undergoing a major transformation, thanks to the rise of fintech startups. Leaders like Vijay Shekhar Sharma of Paytm and Nithin Kamath of Zerodha are disrupting traditional banking and financial services by offering innovative digital solutions that cater to the needs of the unbanked and underbanked populations. Innovative leaders are leveraging their networks to provide startups with access to resources, expertise, and opportunities. They collaborate with other industry leaders, investors, and stakeholders to create an ecosystem that supports the growth and success of startups. These networks are crucial in helping startups navigate challenges and scale their businesses. Agritech Trailblazers: Transforming Agriculture 4. Promoting Inclusive Growth Agriculture remains a critical sector in India, employing a significant portion of the population. Innovative leaders in the agritech space are transforming traditional farming practices and improving productivity through technology. Entrepreneurs like Shashank Kumar of DeHaat and Karthik Jayaraman of WayCool are pioneering new approaches to agriculture, from supply chain optimization to precision farming. Leaders in the Indian startup ecosystem are increasingly focusing on inclusive growth and social impact. They are committed to creating products and services that benefit all segments of society, including the underprivileged and marginalized communities. Their efforts are not only driving economic growth but are also contributing to social development and improving the quality of life for millions of Indians. 5. Navigating Regulatory Challenges The Role of Innovative Leaders in Building Bharat's Businesses Innovative leaders are adept at navigating the complex regulatory landscape in India. They work closely with regulatory bodies to ensure compliance and advocate for policies that support innovation and growth. This ability to navigate regulatory challenges is crucial in driving the success of startups and ensuring their long-term sustainability. The success of India's startup ecosystem can be largely attributed to the vision, leadership, and entrepreneurial spirit of its innovative leaders. These leaders are not only building successful businesses but are also driving significant social and economic change. Here are some key ways in which they are contributing to the growth and development of Bharat's businesses: The Future of India's Startup Revolution 1. Fostering a Culture of Innovation The future of India's startup ecosystem looks bright, with significant opportunities for growth and innovation. The government's supportive policies, coupled with the increasing availability of venture capital and a growing pool of talented entrepreneurs, will further fuel the growth of the startup ecosystem in India. Innovative leaders in India are creating a culture that encourages creativity, risk-taking, and continuous learning. They inspire their teams to think outside the box and come up with new ideas that challenge the status quo. This culture of innovation is crucial for the growth of startups and the development of new products and services that cater to the changing needs of consumers and businesses. Innovative leaders will continue to play a critical role in driving disruption and shaping the future of various industries. As they continue to challenge traditional business models and embrace new technologies, Indian startups are poised to become global leaders in innovation and entrepreneurship. Their impact will not only be felt in India but will also resonate on the global stage, positioning India as a major player in the global startup ecosystem. 2. Leveraging Technology Leaders in the Indian startup ecosystem are harnessing the power of technology to drive innovation and create competitive advantages. They are investing in research and development, adopting advanced technologies, and using data-driven approaches to make informed decisions. This focus on technology is key to driving disruption and staying ahead of the competition. 24 | www.ciolookindia.com July, 2024

A Beginner's Guide Craft Compelling Content Choose the Right Size Maximize Your Brand Exposure with Postcards in Bulk When writing content for your postcards, aim to use words that everyone can understand easily. Keep your sentences short and to the point. The key is to make sure your message is clear and simple. For example, tell your readers what action you want them to take, like visiting your website or attending an event. Picking the right size for your postcard is important. You want a size that stands out but isn't too big. A standard size is 4x6 inches, which is small enough to be cheap but big enough to catch attention. Bigger sizes like 5x7 or 6x9 can make more of an impact. They give you more space to show off your brand. Think about what you want to say and how much room you need. Sometimes a small postcard is just right, and other times, you might need a bit more space. Make sure your choice fits your message and budget. Use friendly and inviting language to connect with your audience. Also, ensure that your content highlights your brand visibility by integrating your brand name and unique value proposition. This helps your message to be memorable and reinforces your brand's identity. Personalize Your Postcards Personalizing your postcards makes them more special for the people who get them. Use the person's name to make it feel personal. Write a message that feels like it's just for them. Add a special offer or discount to make them feel valued. A Use friendly and warm words. Share a story or detail that relates to them to make a connection. When they feel special, they remember you more. Personal postcards show you care and help build a strong relationship with your audience. re you looking to make a big impression without breaking the bank? Discover how you can maximize your brand exposure easily and effectively with postcards in bulk. This beginner's guide will walk you through the simple steps to reach a wider audience and leave a lasting impact. Print in Bulk With cost-effective strategies and creative tips, you'll soon see how powerful postcards in bulk can be for your business. Dive in and start spreading your message far and wide today! Printing your postcards in bulk is smart. When you print lots at once, it costs less for each postcard. This saves you money. Plus, having many postcards ready means you can send them whenever you need to. Design With Impact It's also good because you won't run out quickly. Mailing postcards in bulk helps you reach more people quickly. So, print a lot of postcards to always be ready and save money. When creating postcard campaigns, it's important to make your designs eye-catching and simple. Use bright colors and big words to grab attention quickly. Keep your message short and sweet, and use easy-to-read fonts. Pictures can tell a story too, so include a strong image that represents your brand. Learn All About Postcards in Bulk Postcards are a versatile and impactful way to enhance your brand exposure in a world dominated by digital communication. By focusing on impactful design, compelling content, the right size, personalization, and postcards in bulk printing, you can create memorable marketing campaigns that resonate with your audience. Embrace the charm of physical postcards to forge meaningful connections and stand out in the competitive landscape. Remember, the goal is to make sure your postcard stands out and is easy to understand at a glance. Simple, bold, and clear designs will leave a lasting impression in the minds of your audience. 26 | www.ciolookindia.com July, 2024 27 | www.ciolookindia.com July, 2024 Visit our blog for more!

The Post-Pandemic Rise of Animal Wellness: Dr Deepak Pandey Leads the Charge Dr Deepak Pandey Founder and CEO Biophilia Healthcare he post-pandemic world has seen a significant shift T just about pampering our beloved pets; it's a deep commitment to the well-being of all animals, ensuring their health and optimal nutrition, from furry companions to livestock. had my own company. However, you try not to leave your comfort zone of a secure job. However, the uncertain times during COVID-19 gave me the opportunity to explore the endless possibilities in Animal Nutrition and Healthcare with the foundation of Biophilia Healthcare. Where most other companies focused on cost-cutting and reducing technical services for the customers, we concentrated on our passion. in priorities with animal nutrition and healthcare emerging as rapidly growing areas of focus. It isn't At the forefront of this compassionate revolution stands Dr Deepak Pandey, Founder and CEO of Biophilia Healthcare. More than just a leader, Dr Pandey is a beacon of transformation. Biophilia Healthcare embodies his unwavering dedication to providing all animals, from cherished pets to vital livestock, with the exceptional nutritional and healthcare services they deserve. Biophilia Healthcare has emerged as India's rising startup company. Could you share the guiding philosophy that has propelled your organization's success? I believe in these traits of our organisation story so far: • • Freedom – To the individuals to express their passion. Accountability – Each member is accountable for their actions and results. Honesty- Any task should be done with 100% honesty, irrespective of the outcome. Empathy- Feeling empathetic towards customers, stakeholders and team members improves the overall credibility. Product offerings should be based on the gap in the market and customer needs rather than only competitor portfolio analysis. Dr Pandey unveils his vision! An exclusive interview with CIOLook India dives deep into Dr Pandey's plans for his foundation, its current innovative approach, and its trajectory for the future. • As a rising startup in the industry, could you take us back to the beginning of your journey? What motivated you to step into this dynamic ecosystem? • • I always had a stern belief that I would do justice to my passion for Animal Nutrition and Healthcare only when I 29 | www.ciolookindia.com 28 | www.ciolookindia.com July, 2024 July, 2024

Influential Leaders Behind India's Rising Startups The startup landscape is continually evolving. Please brief our audience about your firm’s USPs and how you are currently positioned as one of the best startups. The workforce is the cornerstone of any successful organization. How does your company foster a culture of growth, skill development, and empowerment among its employees? I have seen people take their jobs for granted and avoid changing their roles or departments when working as employees. We want to be known as Solution- Driven Animal Nutrition MNCs in and out of India, with customer- centric and sustainable solutions, to make India the hub of Animal products and byproducts globally. We are very closely associated with our customers, viz., working closely with Key account customers, identifying their bottlenecks, and providing them holistic solutions and options to improve their ROI (solutions not necessarily our products but also competitors’ if need be). This helps build trust amongst customers. Once you have decided that now you will start your start-up journey, be prepared to enjoy yourself on rollercoasters; the more you enjoy surprises and challenges, the more fruitful your entrepreneurship journey will be. Don’t come with any Plan B. It’s all Plan A only- if it doesn’t work, make a new Plan A but No Plan B. Ride in only one boat and let there be only one Door open for you to go. It’s a game of Patience and no overnight success. ‘Entrepreneurship is a Marathon run with unexpected Hurdles.’ • Regular training online plus quarterly training at their headquarters. Technical consultants visit the field every bi-monthly at headquarters. Experts from European countries visit every six months. Visits to expos and trade fairs in India and abroad give employees a good understanding of their work's scope and development. • • We provide solutions that suit the animals' needs and requirements and work towards sustainable sourcing and product offerings. • You need to trust and be empathetic toward others. This will help you align others with your goal and build a good team. Make Sharing a hobby—information, knowledge, and collective success. As a leader in India's rising startup sector, your company has likely faced its share of challenges. Could you share an instance where your team's resilience and ingenuity triumphed over adversity? Our very flexible approach to adapting to changes or feedback received from the market allows us to tailor our product offerings to customers' current needs. Disruption would be a few products we made from raw materials locally sourced from India, which were earlier imported from other countries. Looking to the future, what is your vision for Biophilia Healthcare? How do you aspire to continue making a significant impact on India's rising startup landscape? By treating our stakeholders, especially suppliers and employees, as Kings makes our task and job easy. I would narrate a time during the second lockdown during COVID-19 when we had only six months of experience. Work-from-home doesn't work in sales and customer-facing roles. Your inspiring leadership style is often recognized as a driving force behind Biophilia Healthcare's achievements. Could you explain your approach to leadership and team building within the organization? Our few loyal customers in Punjab motivated us to start our own customised nutrition supplement premix facility in November last year, which is a badge of honour for us in terms of customer satisfaction. We want to be known as Solution-Driven Animal Nutrition MNCs in and out of India, offering customer-centric and sustainable solutions to make India the hub of Animal products and byproducts globally. We used the opportunity to improve the team's technical skills through extensive training. Then, we built upon our portfolio and planned to launch 6-8 products in successive months after lockdown. • Identifying the potential in an individual and giving them responsibility. Polishing the skill levels of team members and preparing them for the next available responsibility. Breeding a culture of Entrepreneurship within the organisation, a few of our senior members are also the company's distribution partners. Trust that individuals are free to fail once and learn from it. Such an environment makes individuals more secure. Word-of-mouth activity has helped us gain new customers month after month. We always prefer and support small or new startup companies as our vendors or suppliers. In the future, we will surely associate with and support some young companies and work out synergy to foster collective growth. • Even with zero sales and zero payment receipts for three months in 2021, we could still keep our team together and perform well in the later part of FY 21-22. Digitalization and technological advancements are crucial aspects of the modern startup ecosystem. How does Biophilia Healthcare integrate these principles into its core functioning and contribute to a technovative future? • For more information, contact Dr Deepak Pandey at feedback@biophiliahealthcare.com or +919821521529. • Team members were resilient in their approach, and we got business later when MNC giants were struggling, winding up business verticals and downsizing headquarters. Our team members are all equipped with a technical kit that includes modern electronic tools and devices to measure blood glucose, ketone bodies, urine pH, feed moisture content, feed toxin levels, cow comfort levels at dairy farms, and milk quality parameters. The essence of startup lies in innovation, disruptions, and enhancing the end-user experience. How does Biophilia Healthcare strike a balance between operational efficiency and customer satisfaction? Startups are a way for the Indian industry to accelerate its young entrepreneurial potential and capacity. What would you advise other rising entrepreneurs who aspire to venture into the startup space? All sales members are equipped with iPad tablets for product discussion or concept demonstration at the farm. Online training and meetings are regular patterns of our work. Innovation is how we work with customers – detailed fieldwork at a commercial dairy farm requires a complete audit extending from three to four hours per farm per visit with no intention of selling the product but creating a need and automatic demand for products through the recom- mended solution. If you are already working somewhere, work on your KRA objectives, thinking that you have put your money at stake in the organisation. You should feel the pain if objectives are unmet. Take as much responsibility as possible and learn as much as you can. You still don’t lose anything but earn your salary along with your learning. Our reporting structures, expense statements, order books, and invoices are all paperless and automated, enabling swift execution and fewer manual interventions. 30 | www.ciolookindia.com July, 2024 31 | www.ciolookindia.com July, 2024

S torefront signs are the first thing people see when they approach a business. They play a key role in creating a strong brand image. These signs don't just give important information; they also show what the brand stands for. The Role of Storefront Signs in Creating a Strong Brand A well-designed sign can change how people think about a business, attract more customers, and help the business succeed. Whether it's a colorful logo or clear text, the right sign can make a big difference. So, let's dive in! First Impressions Matter The adage "You only have one shot at making a first impression" holds particularly true for commercial signage. A well-made sign grabs attention and shows what the brand is about in an instant. It sets the tone for what customers can expect. This can include: Image • • • bright colors unique fonts good materials 32 | www.ciolookindia.com July, 2024 33 | www.ciolookindia.com July, 2024

Navigational Aid and Customer Experience All these can make a sign that stands out. On the other hand, a badly designed or poorly kept sign can drive customers away and hurt the brand's image. Storefront signs are not just for looks; they help people find their way around. Clear and easy-to-read signs help customers find what they need quickly, making their visit better. This is especially important for big stores or places with many businesses. Brand Recognition and Consistency Consistency is key in branding, and storefront signs are very important in keeping this consistency. A storefront sign helps people recognize the brand by using the brand's: Directional signs and informative posters also help, making sure customers have a smooth and pleasant journey from the moment they arrive. • • • • logo colors fonts a storefront sign Discover the Role of Storefront Signs in Creating a Strong Brand Image Today This helps people recognize the brand. When customers see familiar visual elements, they can easily identify the brand. This builds trust and reliability. This consistency should be kept across all signs. This both inside and outside the store, creates a unified brand experience. In conclusion, storefront signs are a vital component of a strong brand image. They create first impressions, enhance brand recognition and visibility, convey personality, aid navigation, and reflect the quality of the business. By investing in well-designed, high-quality signs that align with the brand's values and keeping them updated, businesses can effectively attract and retain customers, ultimately fostering long-term success. Make sure to explore who specialize in creating unique and eye-catching storefront signs that will help your brand stand out and be easily recognized by customers. signage design company Big Ideas Did you find this article helpful? Check out the rest of our blogs for more! Conveying Brand Personality Storefront signs are more than just a way to identify a business. They show the brand's personality and values. For example, a simple, sleek sign might mean the brand is modern and upscale. This is while a colorful, fun sign could suggest a playful and enjoyable business. The design elements, like images and words, send subtle messages about what customers can expect. When the sign matches the brand's personality, it can attract the right audience. Enhancing Visibility and Foot Traffic Strategically designed and placed storefront signs help a business stand out. Local sign companies in busy areas can catch the eye of people passing by who might not have noticed the store. Lighted signs are especially good at grabbing attention during the evening. This is attracting more customers. By making it easy for people to find the business, signs invite them inside, boosting foot traffic 34 | www.ciolookindia.com and sales. July, 2024

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Influential Leaders Behind India's Rising Startups

Influential Leaders Behind India's Rising Startups

Presentation Transcript

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