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E-mail marketing

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E-mail marketing

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  1. Factors • Total Send • Clickthrough Rate E-MAIL MARKETING • Conversion Rate • Email Sharing • Bounce Rate • Email Marketing ROI

  2. Total Send • Keep in mind, with the changes in consumer privacy laws maintaining and updating your list is crucial. In fact, according to a recent study a b2b email list can expect to lose 2.1% of subscribers each month. • Review your list and see if you have enough subscribers to deliver the return you expect for an email. If not, move some of your marketing efforts to growing your list.

  3. Clickthrough Rate • Click-through rate for email is the percentage of people who clicked on at least one link in your email message. To calculate it simply divide the number of total people who clicked by the number of delivered emails and multiple that ratio by 100 to arrive at your email CTR percentage.

  4. Conversion Rate • Your email marketing conversion rate is the percentage of subscribers who complete a goal action after reading your email. This is an important metric for most marketers, as it indicates how effective your email marketing is and determines your return on investment.

  5. Email Sharing • Email sharing is the percentage of recipients who forward the email to a friend or share the post to a social network. This is powerful publicity for your offer and business. After all, online reviews and recommendations from friends are important factors in a purchase decision.

  6. Bounce Rate • There are two types of email bounces – a soft bounce and a hard bounce. • A soft bounce is temporary difficulty with delivery. A full inbox or a problem with an email server could be the cause. Resending the email will often clear up the problem. • A hard bounce is more serious. They occur when an address is invalid, non-existent, or has been closed. Internet Service Providers (ISPs) use analytics to determine if a company is a spammer. Too many hard bounces and you may have an issue with your provider. Save yourself a headache by tracking the bounce rate.

  7. Email Marketing ROI • Your ROI is the return the business receives after all the expenses for a campaign are covered. The higher the ROI, the more successful the campaign. • If you aren’t satisfied with the ROI, or your return isn’t sustainable for your business, start by looking at expenses. Each expense that goes into your campaign should deliver a return. If the return isn’t high enough, consider eliminating or reducing expenses.

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