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The digital marketing strategy for ABC Elementary School aims to elevate its online presence and engage with the community effectively. Through a combination of content marketing, social media initiatives, and website optimization, the goal is to increase enrollment, enhance communication with parents, and establish the school as a leader in digital education. The strategy includes a focus on user-friendly website design, compelling social media content, and targeted paid advertising to maximize visibility and impact. Monitoring and analytics tools will be employed for continuous improvement,
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Digital Marketing Proposal On-Page, Off-Page, Social Media
Website Errors Mention Your Client Website We Encounter the Following Errors: • Social Media Icons Missing ( low UX ) • Very Large Image Files used ( Decrease SERP ) • No Keyword Assigned to the website. • Missing Pointing icons • Improper Title and Meta Description.
Off-Page Analysis Mention Your Client Website We Encounter the Following Errors: • No off-page of the website has been done ( Improves google search result ranking ) • No SERP rank.
Suggested Keywords These are some of the keywords list that we suggest for your website:
List of Competitor Nasa Kids Poly Kids (High) Doon Kids School Little Minds School Bubbles Junior School Euro-Kids Pre-School These are the list of top competitors in Dehradun
Social Media Content The following type of content can be posted on social media to attract the audience (Parents): • Admission open banners. • Good Quality activity images performed at school. • Painting competition • Fancy dress competition • Kids interactive session • Interactive questions for kids • Identification of different Symbols, Letters, Images, Smiley. • Nursery/Preschool Rhymes Posting (Banner or Reels) • Organize seasonal camps • Summer camp • Winter camp • Activity camp • Videos of kids singing rhymes at home. • Hiring a local news portal covering kids’ activity.