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Digital 2012 Asia (October 2012)

Everything you need to know about mobile, internet, social media, and e-commerce use in Asia in the second half of 2012. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com

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Digital 2012 Asia (October 2012)

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  1. SOCIAL, DIGITAL? AND MOBILE IN? ASIA? OCTOBER 2012? we are social?

  2. COUNTRIES COVERED IN THIS REPORT? BANGLADESH? BHUTAN? BRUNEI? CAMBODIA? CHINA? HONG KONG? INDIA? INDONESIA? JAPAN? LAOS? MACAU? MALAYSIA? MALDIVES? MONGOLIA? MYANMAR ? NEPAL? PAKISTAN? PHILIPPINES? SOUTH KOREA? SINGAPORE? SRI LANKA? TAIWAN? THAILAND? VIETNAM? 2?

  3. THE REGIONAL PICTURE? ASIA-WIDE DATA AND STATISTICS?

  4. CURRENT POPULATION OF ASIA:? 3,784,644,000? 5? SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (ACCESSED SEP 2012)?

  5. THAT’S MORE THAN? 12 TIMES? LARGER THAN THE TOTAL? POPULATION OF THE USA? 6? SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU?

  6. 54%? OF THE WORLD’S ? POPULATION LIVES IN ASIA? 7? SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (ACCESSED SEP 2012)?

  7. 57%? OF ASIA’S POPULATION? LIVES IN RURAL AREAS? 8? SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (ACCESSED SEP 2012) AND THE UN DEPARTMENT OF ECONOMIC AND SOCIAL AFFAIRS (2011)?

  8. 63%? OF THE WORLD’S RURAL? POPULATION LIVES IN ASIA? 9? SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (ACCESSED SEP 2012) AND THE UN DEPARTMENT OF ECONOMIC AND SOCIAL AFFAIRS (2011)?

  9. MORE THAN HALF OF? ASIA’S POPULATION IS? UNDER 30? 10? SOURCE: BASED ON DATA FROM THE UNITED NATIONS (2011)?

  10. MEDIAN AGE OF? PEOPLE IN ASIA:? 29.55? 11? SOURCE: BASED ON DATA FROM THE UNITED NATIONS (2011)?

  11. 26%? OF ASIA’S POPULATION? IS BELOW THE AGE OF 15? 12? SOURCE: BASED ON DATA FROM THE UN AND THE US CENSUS BUREAU?

  12. OCT? 2012? ASIA REGIONAL OVERVIEW? 3,784,644,000? TOTAL POPULATION? 43%? 57%? URBAN? RURAL? 1,033,688,491? 27%? INTERNET PENETRATION? INTERNET USERS? 811,641,680? USERS ON TOP SOCIAL NETWORKS? 21%? SOCIAL NETWORKING PENETRATION? 3,110,235,171? MOBILE SUBSCRIBERS? 82%? MOBILE PENETRATION? COMPILED BY @WEARESOCIALSG. FOR MORE ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE: WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON THE US CENSUS BUREAU (ACCESSED SEP 2012); URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012) OR GOVT. STATISTICS WHERE MORE RECENT; SOCIAL NETWORKS: SITE-REPORTED USER FIGURES FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY 13? (LATEST AVAILABLE DATA, SEP 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (2012), ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012) OR GOVT. STATISTICS WHERE MORE RECENT?

  13. INTERNET USERS IN ASIA:? 1,033,688,491? SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS; MINISTRY OF INFORMATION & COMMUNICATIONS (BHUTAN); CHINA INTERNET NETWORK INFORMATION CENTRE; MINISTRY OF? 14? COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR); MINISTRY OF POST & TELECOMS (CAMBODIA); NEPAL TELECOMMUNICATIONS AUTHORITY; INFO-COMMUNICATIONS DEVELOPMENT AUTHORITY OF SINGAPORE?

  14. OCT? 2012? INTERNET PENETRATION? 83%? 79%? 78%? 75%? 69%? 68%? 61%? 53%? GLOBAL? AVERAGE? 40%? 36%? 34%? 32%? 29%? 27%? 22%? 19%? 17%? 16%? 15%? 12%? 11%? 10%? 8%? 3%? 1%? BRUNEI? SINGAPORE? HONG KONG? MACAO? THAILAND? PHILIPPINES? BHUTAN? SRI LANKA? LAOS? BANGLADESH? JAPAN? TAIWAN? VIETNAM? PAKISTAN? MONGOLIA? ASIA? MALAYSIA? CHINA? MALDIVES? NEPAL? S KOREA? CAMBODIA? INDIA? MYANMAR? INDONESIA? COMPILED BY @WEARESOCIALSG. SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS; MINISTRY OF INFORMATION & COMMUNICATIONS (BHUTAN); CHINA INTERNET NETWORK INFORMATION CENTRE; MINISTRY? 15? OF COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR); MINISTRY OF POST & TELECOMS (CAMBODIA); NEPAL TELECOMMUNICATIONS AUTHORITY; INFO-COMMUNICATIONS DEVELOPMENT AUTHORITY OF SINGAPORE?

  15. OCT? 2012? INTERNET PENETRATION? 79%? 83%? 40%? CHINA? PAKISTAN? JAPAN? SOUTH KOREA? 15%? BANGLADESH? HONG KONG? 68%? 3%? 69%? TAIWAN? INDIA? 10%? 36%? VIETNAM? THAILAND? 34%? 32%? PHILIPPINES? MALDIVES? 61%? MALAYSIA? 12%? 29%? 75%? SRI LANKA? INDONESIA? SINGAPORE? 22%? COMPILED BY @WEARESOCIALSG. SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS; MINISTRY OF INFORMATION & COMMUNICATIONS (BHUTAN); CHINA INTERNET NETWORK INFORMATION CENTRE; MINISTRY? 16? OF COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR); MINISTRY OF POST & TELECOMS (CAMBODIA); NEPAL TELECOMMUNICATIONS AUTHORITY; INFO-COMMUNICATIONS DEVELOPMENT AUTHORITY OF SINGAPORE?

  16. OCT? 2012? INTERNET USERS (MILLIONS)? 538.0? GLOBAL TOTAL:? 2,294 MILLION? ASIA TOTAL:? 1,034 MILLION? 121.0? 101.2? 55.0? 40.3? 17.7? 16.1? 33.6? 30.9? 29.1? 24.0? 5.5? 4.9? 5.0? 4.0? 2.5? 2.5? 0.5? 0.5? 0.4? 0.3? 0.3? 0.1? 0.1? INDIA? BRUNEI? MACAO? JAPAN? PHILIPPINES? THAILAND? BANGLADESH? HONG KONG? LAOS? BHUTAN? PAKISTAN? TAIWAN? MYANMAR? MALDIVES? INDONESIA? VIETNAM? SINGAPORE? SRI LANKA? MONGOLIA? MALAYSIA? CHINA? NEPAL? S KOREA? CAMBODIA? COMPILED BY @WEARESOCIALSG. SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS; MINISTRY OF INFORMATION & COMMUNICATIONS (BHUTAN); CHINA INTERNET NETWORK INFORMATION CENTRE; MINISTRY? 17? OF COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR); MINISTRY OF POST & TELECOMS (CAMBODIA); NEPAL TELECOMMUNICATIONS AUTHORITY; INFO-COMMUNICATIONS DEVELOPMENT AUTHORITY OF SINGAPORE?

  17. OCT? 2012? INTERNET USERS? 101M? 40M? 538M? CHINA? PAKISTAN? JAPAN? SOUTH KOREA? 29M? BANGLADESH? HONG KONG? 4.9M? 5.5M? 16M? TAIWAN? INDIA? 121M? 24M? VIETNAM? THAILAND? 31M? 34M? PHILIPPINES? MALDIVES? 18M? MALAYSIA? 2.5M? 0.1M? 4M? SRI LANKA? INDONESIA? SINGAPORE? 55M? COMPILED BY @WEARESOCIALSG. SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS; MINISTRY OF INFORMATION & COMMUNICATIONS (BHUTAN); CHINA INTERNET NETWORK INFORMATION CENTRE; MINISTRY? 18? OF COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR); MINISTRY OF POST & TELECOMS (CAMBODIA); NEPAL TELECOMMUNICATIONS AUTHORITY; INFO-COMMUNICATIONS DEVELOPMENT AUTHORITY OF SINGAPORE?

  18. 45%? OF THE WORLD’S INTERNET? USERS LIVE IN ASIA? SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS; MINISTRY OF INFORMATION & COMMUNICATIONS (BHUTAN); CHINA INTERNET NETWORK INFORMATION CENTRE; MINISTRY OF? 19? COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR); MINISTRY OF POST & TELECOMS (CAMBODIA); NEPAL TELECOMMUNICATIONS AUTHORITY; INFO-COMMUNICATIONS DEVELOPMENT AUTHORITY OF SINGAPORE?

  19. NEW INTERNET USERS IN ASIA IN 2012:? 102,000,000? SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS; MINISTRY OF INFORMATION & COMMUNICATIONS (BHUTAN); CHINA INTERNET NETWORK INFORMATION CENTRE; MINISTRY OF? 20? COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR); MINISTRY OF POST & TELECOMS (CAMBODIA); NEPAL TELECOMMUNICATIONS AUTHORITY; INFO-COMMUNICATIONS DEVELOPMENT AUTHORITY OF SINGAPORE?

  20. THAT’S EQUIVALENT TO THE POPULATION OF THE PHILIPPINES? (! )! 21? SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU?

  21. NEW INTERNET USERS? IN ASIA EVERY MONTH:? 11,350,000? ? SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS; MINISTRY OF INFORMATION & COMMUNICATIONS (BHUTAN); CHINA INTERNET NETWORK INFORMATION CENTRE; MINISTRY OF? 22? COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR); MINISTRY OF POST & TELECOMS (CAMBODIA); NEPAL TELECOMMUNICATIONS AUTHORITY; INFO-COMMUNICATIONS DEVELOPMENT AUTHORITY OF SINGAPORE?

  22. THAT’S EQUIVALENT TO ADDING THE ENTIRE POPULATION OF BELGIUM EVERY FOUR WEEKS? (! )! 23? SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU?

  23. GROWTH IN INTERNET? USERS IN ASIA IN 2012:? 14%? ? SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS; MINISTRY OF INFORMATION & COMMUNICATIONS (BHUTAN); CHINA INTERNET NETWORK INFORMATION CENTRE; MINISTRY OF? 24? COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR); MINISTRY OF POST & TELECOMS (CAMBODIA); NEPAL TELECOMMUNICATIONS AUTHORITY; INFO-COMMUNICATIONS DEVELOPMENT AUTHORITY OF SINGAPORE?

  24. AVERAGE TIME INTERNET USERS IN? ASIA SPEND ONLINE EACH MONTH:? VS? 14.7? HOURS! 14.3? HOURS! 25? SOURCE: COMSCORE, AS CITED IN THE ADMA YEARBOOK 2012?

  25. COMBINED, THAT ADDS UP TO MORE THAN? 1,700,000 YEARS? SPENT ON THE INTERNET EACH MONTH IN ASIA? 26? SOURCE: BASED ON COMSCORE, AS CITED IN THE ADMA YEARBOOK 2012?

  26. Q1? 2012? AVERAGE CONNECTION SPEED (MBPS)? SOUTH KOREA? 15.7? JAPAN? 10.9? HONG KONG? 9.3? SINGAPORE? 5.3? TAIWAN? 3.9? THAILAND? 3.3? GLOBAL AVERAGE? 2.6? MALAYSIA? 2.0? CHINA? 1.5? PHILIPPINES? 1.2? INDIA? 1.0? 27? SOURCE: AKAMAI TECHNOLOGIES, STATE OF THE INTERNET REPORT Q1 2012?

  27. 69%? OF ASIA’S NETIZENS? WATCH ONLINE VIDEO? 28? SOURCE: GLOBAL WEB INDEX WAVE 6, AS CITED IN THE ADMA YEARBOOK 2012?

  28. INTERNET USERS IN? ASIA WATCHED ALMOST? 45,000,000,000? ONLINE VIDEOS IN? JUNE 2012 ALONE? 29? SOURCE: COMSCORE VIDEO METRIX (AUG 2012) ?

  29. IF THEY WATCHED JUST 10 SECONDS OF EACH? VIDEO, THAT WOULD ADD UP TO MORE THAN? 14,200 YEARS? WATCHING ONLINE VIDEOS IN JUST ONE MONTH? 30? SOURCE: BASED ON DATA FROM COMSCORE VIDEO METRIX (AUG 2012)?

  30. JUN? 2012? ONLINE VIDEOS WATCHED PER NETIZEN? JAPAN? 243? HONG KONG? 181? GLOBAL AVERAGE? 159? SINGAPORE? 158? VIETNAM? 137? TAIWAN? 102? MALAYSIA? 95? CHINA? 78? INDIA? 77? PHILIPPINES? 69? INDONESIA? 54? 31? SOURCE: COMSCORE VIDEO METRIX (AUG 2012). FIGURES REPRESENT THE NUMBER OF VIDEOS WATCHED PER INTERNET USER IN JUNE 2012?

  31. 61%? OF INTERNET USERS IN? ASIA PLAY ONLINE GAMES? 32? SOURCE: COMSCORE MEDIA MATRIX, AS CITED IN THE ADMA YEARBOOK 2012?

  32. 64%? OF INTERNET USERS IN ASIA HAVE? PURCHASED A PRODUCT ONLINE? 33? SOURCE: GLOBAL WEB INDEX WAVE 6, AS CITED IN THE ADMA YEARBOOK 2012?

  33. COUNTRIES IN ASIA-? PACIFIC ACCOUNT FOR? 31%? OF GLOBAL ? E-COMMERCE REVENUES? 34? SOURCE: EMARKETER (AUG 2012)?

  34. SOCIAL NETWORK USERS IN ASIA:? 811,641,680? 35? SOURCES: BASED ON SITE-REPORTED USER FIGURES FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (LATEST AVAILABLE DATA, SEP 2012)?

  35. ASIA IS HOME TO? 50%? OF ALL THE WORLD’S? SOCIAL MEDIA USERS? 36? SOURCES: BASED ON SITE-REPORTED USER FIGURES FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (LATEST AVAILABLE DATA, SEP 2012)?

  36. OCT? 2012? SOCIAL MEDIA PENETRATION? 62%? 56%? 56%? 54%? 53%? 45%? 41%? 36%? 34%? GLOBAL? AVERAGE? 29%? 25%? 23%? 21%? 18%? 14%? 11%? 9%? 7%? 6%? 5%? 4%? 4%? 3%? 2%? N/A? BRUNEI? HONG KONG? SINGAPORE? MACAO? PHILIPPINES? THAILAND? JAPAN? MONGOLIA? BHUTAN? VIETNAM? SRI LANKA? LAOS? BANGLADESH? TAIWAN? PAKISTAN? ASIA? MALAYSIA? CHINA? MALDIVES? NEPAL? S KOREA? CAMBODIA? INDIA? MYANMAR? INDONESIA? COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT WEARESOCIAL.SG. FIGURES REPRESENT THE LATEST SITE-REPORTED REGISTERED USERS FOR THE ? 37? LARGEST SOCIAL NETWORK IN EACH COUNTRY AS AT SEP 2012. DATA SOURCES: FACEBOOK (SEP 2012), TENCENT (APR 2012), SEMIOCAST (AUG 2012), CYWORLD (SEP 2012), ZING.ME (JAN 2012)?

  37. OCT? 2012? SOCIAL NETWORK PENETRATION? 23%? 53%? CHINA:? QZONE? PAKISTAN:? FACEBOOK? 41%? JAPAN:? TWITTER? SOUTH KOREA:? CYWORLD? BANGLADESH:? FACEBOOK? 4%? HONG KONG:? FACEBOOK? 56%? 2%? TAIWAN:? FACEBOOK? INDIA:? FACEBOOK? 56%? 5%? VIETNAM:? ZING? THAILAND:? FACEBOOK? 25%? 9%? PHILIPPINES:? FACEBOOK? 29%? MALDIVES:? FACEBOOK? MALAYSIA:? FACEBOOK? 45%? 7%? 34%? 54%? SRI LANKA:? FACEBOOK? INDONESIA:? FACEBOOK? FACEBOOK? OTHER PLATFORM? SINGAPORE:? FACEBOOK? 18%? COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT WEARESOCIAL.SG. FIGURES REPRESENT THE LATEST SITE-REPORTED REGISTERED USERS FOR THE ? 38? LARGEST SOCIAL NETWORK IN EACH COUNTRY AS AT SEP 2012. DATA SOURCES: FACEBOOK (SEP 2012), TENCENT (APR 2012), SEMIOCAST (AUG 2012), CYWORLD (SEP 2012), ZING.ME (JAN 2012)?

  38. OCT? 2012? SOCIAL NETWORK USERS (MILLIONS)? 552.0? GLOBAL TOTAL:? 1,627 MILLION? ASIA TOTAL:? 812 MILLION? 56.7? 43.8? 29.9? 29.9? 26.0? 16.8? 8.2? 7.2? 13.1? 12.9? 4.0? 3.0? 2.9? N/A? 1.8? 1.4? 0.7? 0.4? 0.3? 0.2? 0.2? 0.1? 0.1? INDIA? BRUNEI? MACAO? JAPAN? PHILIPPINES? THAILAND? HONG KONG? BANGLADESH? LAOS? BHUTAN? TAIWAN? PAKISTAN? MALDIVES? MYANMAR? INDONESIA? VIETNAM? SINGAPORE? SRI LANKA? MONGOLIA? MALAYSIA? CHINA? NEPAL? S KOREA? CAMBODIA? COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT WEARESOCIAL.SG. FIGURES REPRESENT THE LATEST SITE-REPORTED REGISTERED USERS FOR THE ? 39? LARGEST SOCIAL NETWORK IN EACH COUNTRY AS AT SEP 2012. DATA SOURCES: FACEBOOK (SEP 2012), TENCENT (APR 2012), SEMIOCAST (AUG 2012), CYWORLD (SEP 2012), ZING.ME (JAN 2012)?

  39. OCT? 2012? SOCIAL NETWORK USERS? 30M? 26M? CHINA:? QZONE? PAKISTAN:? FACEBOOK? 552M? JAPAN:? TWITTER? SOUTH KOREA:? CYWORLD? BANGLADESH:? FACEBOOK? 7.2M? HONG KONG:? FACEBOOK? 4.0M? 3.0M? TAIWAN:? FACEBOOK? INDIA:? FACEBOOK? 13M? 55M? VIETNAM:? ZING? THAILAND:? FACEBOOK? 16M? 8.2M? PHILIPPINES:? FACEBOOK? 29M? MALDIVES:? FACEBOOK? MALAYSIA:? FACEBOOK? 13M? 1.4M? 0.1M? 2.9M? SRI LANKA:? FACEBOOK? INDONESIA:? FACEBOOK? FACEBOOK? OTHER PLATFORM? SINGAPORE:? FACEBOOK? 44M? COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT WEARESOCIAL.SG. FIGURES REPRESENT THE LATEST SITE-REPORTED REGISTERED USERS FOR THE ? 40? LARGEST SOCIAL NETWORK IN EACH COUNTRY AS AT SEP 2012. DATA SOURCES: FACEBOOK (SEP 2012), TENCENT (APR 2012), SEMIOCAST (AUG 2012), CYWORLD (SEP 2012), ZING.ME (JAN 2012)?

  40. SEP? 2012? SOCIAL MEDIA USERS: ACTIVE vs. TOTAL? 99%? 98%? 98%? 97%? 97%? 96%? 96%? 95%? 92%? 91%? 88%? 88%? 82%? 80%? 79%? 78%? 77%? 75%? 72%? 65%? 63%? 63%? 50%? 43%? PHILIPPINES? THAILAND? VIETNAM? SINGAPORE? HONG KONG? JAPAN? TAIWAN? MALAYSIA? CHINA? S KOREA? INDIA? INDONESIA? 41? INTERNET USERS WITH A SOCIAL MEDIA ACCOUNT INTERNET USERS WHO HAVE UPDATED THEIR SOCIAL MEDIA ACCOUNT IN THE PAST MONTH SOURCE: GLOBAL WEB INDEX WAVE 7 (SEP 2012)?

  41. OCT? 2012? TOP SOCIAL NETWORKS IN ASIA (USERS)? QZONE? 552 M? TENCENT WEIBO? 337 M? SINA WEIBO? 324 M? FACEBOOK? 229 M? RENREN? 147 M? 42? SOURCES: TENCENT, SINA, FACEBOOK, TECHINASIA; FIGURES FOR SOME NETWORKS REPRESENT TOTAL REGISTERED USERS, AND MAY NOT BE INDICATIVE OF ACTIVE USER NUMBERS?

  42. ASIA IS HOME TO MORE? FACEBOOK USERS THAN? ANY OTHER CONTINENT? 43? SOURCE: SOCIALBAKERS (SEP 2012)?

  43. FACEBOOK USERS IN ASIA:? 229,000,000? 44? SOURCE: FACEBOOK (OCT 2012)?

  44. OCT? 2012? FACEBOOK’S DEMOGRAPHICS IN ASIA? 65+:? 1%? 55-64:? 1%? 45-54:? 4%? 13-17:? 16%? 35--44:? 10%? FEMALE:? 42%? MALE:? 58%? 25-34:? 27%? 18-24:? 41%? 45? SOURCE: BASED ON DATA FROM FACEBOOK AD PLANNER (OCT 2012)?

  45. NEW FACEBOOK USERS? IN ASIA EVERY MONTH:? 10,000,000? 46? SOURCE: BASED ON DATA FROM SOCIALBAKERS (SEP 2012)?

  46. THAT’S ABOUT THE SAME AS ADDING THE POPULATION OF SWEDEN EVERY FOUR WEEKS ? (! )! 47? SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU?

  47. HOWEVER, FACEBOOK’S? PENETRATION IN ASIA IS ONLY? 6%? 48? SOURCE: BASED ON DATA FROM FACEBOOK (2012) AND THE US CENSUS BUREAU (2012)?

  48. SEP? 2012? FACEBOOK vs. TWITTER IN ASIA? 80%? 77%? 72%? 69%? 67%? 61%? 59%? 58%? 57%? 41%? 35%? 32%? 29%? 27%? 26%? 25%? 22%? 21%? 20%? 16%? 9%? 6%? INDONESIA? PHILIPPINES? MALAYSIA? VIETNAM? TAIWAN? THAILAND? HONG KONG? INDIA? SINGAPORE? S KOREA? JAPAN? 49? INTERNET USERS WHO HAVE USED FACEBOOK IN THE PAST MONTH INTERNET USERS WHO HAVE USED TWITTER IN THE PAST MONTH SOURCE: GLOBAL WEB INDEX WAVE 7 (SEP 2012)?

  49. ASIA’S FEMALE NETIZENS SPEND? 38%? OF THEIR TIME ONLINE? ENGAGING IN ONLINE DISCUSSIONS? 50? SOURCE: TNS, AS CITED IN THE AMDA YEARBOOK 2012?

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