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Digital 2012 Cambodia (October 2012)

Everything you need to know about mobile, internet, social media, and e-commerce use in Cambodia in 2012. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com

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Digital 2012 Cambodia (October 2012)

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  1. SOCIAL, DIGITAL? AND MOBILE IN? CAMBODIA? OCTOBER 2012? we are social?

  2. OCT? 2012? CAMBODIA? 14,953,000? TOTAL POPULATION? 20%? 80%? URBAN? RURAL? 2,466,305? INTERNET USERS? 16%? INTERNET PENETRATION? 690,520? 5%? SOCIAL NETWORKING PENETRATION? USERS ON TOP SOCIAL NETWORK? 19,642,563? MOBILE SUBSCRIBERS? 131%? MOBILE PENETRATION? COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); 3? URBANISATION: UN (2011); INTERNET: MINISTRY OF POST & TELECOMMUNICATIONS (MAR 2012); SOCIAL NETWORKS: FACEBOOK (OCT 2012); MOBILE: MINISTRY OF POST & TELECOMMUNICATIONS (JUNE 2012)?

  3. CURRENT POPULATION OF CAMBODIA:? 14,953,000? 4? SOURCE: THE US CENSUS BUREAU (OCT 2012)?

  4. ANNUAL GROWTH RATE OF? CAMBODIA’S POPULATION:? 1.7%? 5? SOURCE: THE US CENSUS BUREAU (OCT 2012)?

  5. 64%? OF CAMBODIA’S POPULATION? IS UNDER THE AGE OF 30? 6? SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (OCT 2012)?

  6. 32%? OF CAMBODIA’S POPULATION? IS BELOW THE AGE OF 15? 7? SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (OCT 2012)?

  7. (! )! ONE THIRD OF CAMBODIA’S POPULATION IS STILL A CHILD? 8? SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (OCT 2012)?

  8. 80%? OF CAMBODIA’S POPULATION? LIVES IN RURAL AREAS? 9? SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (ACCESSED SEP 2012) AND THE UN DEPARTMENT OF ECONOMIC AND SOCIAL AFFAIRS (2011)?

  9. NUMBER OF INTERNET USERS IN CAMBODIA:? 2,466,305? 10? SOURCE: THE MINISTRY OF POST & TELECOMMUNICATIONS OF CAMBODIA (MAY 2012)?

  10. INTERNET PENETRATION? IN CAMBODIA:? 16%? 11? SOURCES: BASED ON DATA FROM THE MINISTRY OF POST & TELECOMMUNICATIONS OF CAMBODIA (MAY 2012) AND THE US CENSUS BUREAU (OCT 2012)?

  11. NEW INTERNET USERS ? IN CAMBODIA IN 2012:? 2,136,625? 12? SOURCE: BASED ON DATA FROM THE MINISTRY OF POST & TELECOMMUNICATIONS OF CAMBODIA (MAY 2012)?

  12. GROWTH IN INTERNET? USERS IN CAMBODIA IN 2012:? 548%? 13? SOURCE: BASED ON DATA FROM THE MINISTRY OF POST & TELECOMMUNICATIONS OF CAMBODIA (MAY 2012)?

  13. IN 2011, THERE WERE? SEVEN? NEW INTERNET SERVICE? PROVIDERS IN CAMBODIA ? 14? SOURCE: PEOPLE’S DAILY ONLINE (APR 2012)?

  14. HOWEVER, BARELY? 1%? OF CAMBODIANS OWN AN? INTERNET SUBSCRIPTION? 15? SOURCE: CAMBODIA CENTRE FOR HUMAN RIGHTS (JUL 2012)?

  15. NUMBER OF INTERNET ? CAFÉS IN CAMBODIA:? 304? 16? SOURCE: THE MINISTRY OF POST & TELECOMMUNICATIONS OF CAMBODIA (MAY 2012)?

  16. GROWTH IN WEBCAFÉS? IN CAMBODIA IN 2012:? 33%? 17? SOURCE: THE MINISTRY OF POST & TELECOMMUNICATIONS OF CAMBODIA (MAY 2012)?

  17. NUMBER OF SOCIAL MEDIA? USERS IN CAMBODIA:? 690,520? 18? SOURCE: FACEBOOK AD PLANNER (OCT 2012)?

  18. SOCIAL MEDIA PENETRATION IN CAMBODIA:? 5%? 19? SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (OCT 2012) AND FACEBOOK AD PLANNER (OCT 2012)?

  19. GROWTH IN FACEBOOK USERS IN? CAMBODIA IN THE PAST 6 MONTHS:? 41%? 20? SOURCE: BASED ON DATA FROM SOCIALBAKERS (OCT 2012)?

  20. ON AVERAGE, MORE THAN ? 1,100? PEOPLE IN CAMBODIA? JOIN FACEBOOK EVERY DAY? 21? SOURCE: BASED ON DATA FROM SOCIALBAKERS (OCT 2012)?

  21. THAT’S A NEW FACEBOOK? USER EVERY 2 MINUTES? (! )! 22? SOURCE: BASED ON DATA FROM SOCIALBAKERS (OCT 2012)?

  22. OCT? 2012 ? FACEBOOK IN CAMBODIA? 55-64: 1%? 45-54: 1%? 65+: 1%? 35-44: 4%? 13-17? 15%? FEMALE? 39%? 25-34? 28%? MALE? 61%? 18-24? 50%? 23? SOURCE: FACEBOOK AD MANAGER (ACCESSED SEP 2012)?

  23. OCT? 2012? TOP FACEBOOK PAGES IN CAMBODIA? #? FACEBOOK PAGE? ‘LIKES’? 01? LITTLE FASHION? 226,963? 02? K TOP? 65,297? 03? SMART MOBILE (CAMBODIA) FAN PAGE? 48,657? 04? SINGTECH CAMBODIA? 44,086? 05? VESPA CAMBODIA? 16,658? 24? SOURCE: SOCIALBAKERS (SEP 2012)?

  24. 4 TIMES? AS MANY CAMBODIAN FACEBOOK USERS HAVE LIKED A BRAND PAGE IN 2012 COMPARED TO LAST YEAR? 25? SOURCE: BASED ON DATA FROM SOCIALBAKERS (OCT 2012)?

  25. REGISTERED MEMBERS ON ANGKORONE, ALEXA’S? TOP-RANKED GLOBAL KHMER COMMUNITY:? 16,000? 26? SOURCE: ALEXA (2012)?

  26. MOBILE SUBSCRIBERS IN CAMBODIA:? 19,642,563? 27? SOURCE: THE MINISTRY OF POST & TELECOMMUNICATIONS OF CAMBODIA (JUNE 2012)?

  27. ON AVERAGE, EVERYONE? IN CAMBODIA HAS? 1.3? MOBILE SUBSCRIPTIONS? 28? SOURCE: BASED ON DATA FROM THE MINISTRY OF POSTS & TELECOMMUNICATIONS OF CAMBODIA (JUNE 2012), AS CITED IN THE PHNOM PENH POST (AUG 2012)?

  28. CAMBODIA IS ‘MOSTLY MOBILE’? VS? 131%? 4%? PENETRATION OF MOBILE SERVICES? PENETRATION OF FIXED-LINE SERVICES? 29? SOURCE: BASED ON DATA FROM THE MINISTRY OF POSTS & TELECOMMUNICATIONS OF CAMBODIA (JUNE 2012), AS CITED IN THE PHNOM PENH POST (AUG 2012)?

  29. CAMBODIA WAS THE FIRST COUNTRY IN THE WORLD WITH MORE MOBILE PHONES THAN FIXED-LINE PHONES? 30? SOURCE: CAMBODIA CENTRE FOR HUMAN RIGHTS (JUL 2012)?

  30. GROWTH IN MOBILE SUBSCRIBERS? IN CAMBODIA IN THE FIRST HALF OF 2012:? 31%? 31? SOURCE: BASED ON DATA FROM THE MINISTRY OF POST & TELECOMMUNICATIONS OF CAMBODIA (MAY 2012)?

  31. NUMBER OF 3G SUBSCRIBERS? IN CAMBODIA IN EARLY 2012:? 3,248,000? 32? SOURCE: BUSINESS MONITOR INTERNATIONAL (Q4 2012)?

  32. THAT ACCOUNTS FOR? 16.5%? OF CAMBODIA’S? MOBILE SUBSCRIBERS? 33? SOURCE: BASED ON DATA FROM BUSINESS MONITOR INTERNATIONAL (Q4 2012)?

  33. MOBILE ACCOUNTS FOR? 23%? OF CAMBODIA’S? INTERNET ACTIVITY? 34? SOURCE: PINGDOM (OCT 2012)?

  34. NUMBER OF MOBILE? NETWORK OPERATORS IN CAMBODIA:? 8? 35? SOURCE: INVEST IN CAMBODIA (Q4 2011)?

  35. 70%? OF SMARTPHONES SOLD IN CAMBODIA IN? Q1 2012 HAD ADVANCED CAMERA FEATURES? 36? SOURCE: GFK (ARP 2012)?

  36. THAT’S DOUBLE THE SOUTH-? EAST ASIAN AVERAGE? (! )! 37? SOURCE: GFK (ARP 2012)?

  37. PRICE OF A BASIC NOKIA? HANDSET IN CAMBODIA:? US$18? 38? SOURCE: WORLD VISION UK, AS CITED IN FRONT LINE SMS (JUL 2012)?

  38. IT’S NOT UNCOMMON FOR? PEOPLE IN CAMBODIA TO? OWN 3 MOBILE PHONES? 39? SOURCE: WORLD VISION UK, AS CITED IN FRONT LINE SMS (JUL 2012)?

  39. WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY.? WE HELP BRANDS TO LISTEN TO, UNDERSTAND,? AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA.? WE’RE ALREADY HELPING MANY OF THE WORLD’S? TOP BRANDS, INCLUDING UNILEVER, ADIDAS, INTEL, DIAGEO, NESTLÉ, HEINZ, AND LOUIS VUITTON. ? IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU? TOO, CALL SIMON KEMP ON +65 9146 5356, OR? EMAIL US AT SAYHELLO@WEARESOCIAL.SG.? FIND OUT MORE AT WEARESOCIAL.SG.?

  40. DISCLAIMER AND IMPORTANT NOTES This report has been compiled by We Are Social Ltd (“We Are Social”) for informational purposes only, and relies on data from a wide variety of sources, including but not limited to public and private companies, market research firms, government agencies, NGOs, and private individuals. While We Are Social strives to ensure that all data and charts contained in this report are, as at the time of publishing, accurate and up-to-date, We Are Social shall not be responsible for any errors or omissions contained in this report, or for the results obtained from its use. flags, analyses and technical notes that relate to various geographical territories around the world, however reference to these territories and any associated elements (including names and flags) does not imply the expression of any opinion whatsoever on the part of We Are Social, or any of the featured brands, nor any of those organisations’ partners, employees or agents, concerning the legal status of any country, territory, city or area or of its authorities, or concerning the delimitation of its frontiers or boundaries. employees or agents shall, to the fullest extent permitted by law, be liable to you or anyone else for any direct, indirect, punitive, incidental, special, consequential, exemplary or similar loss or damage, or loss or damage of any kind, suffered by you or anyone else as a result of any use, action or decision taken by you or anyone else in any way connected to this report or the information contained herein, or the result(s) thereof, even if advised of the possibility of such loss or damage. affiliates, This report may contain references to third parties, however this report does not endorse any such third parties or their products or services, nor is this report sponsored, endorsed or associated with such third parties. All information contained in this report is provided “as is”, with no guarantee whatsoever of its accuracy, completeness, correctness or non- infringement of third-party rights and without warranty of any kind, express or implied, including without limitation, warranties of merchantability or fitness for any particular purpose. This report contains data, tables, figures, maps, This report is provided with the understanding that it does not constitute professional advice of any kind and should therefore not be substituted for independent investigations, thought or judgment. Accordingly, neither We Are Social nor any of the brands or organisations featured or cited herein, nor any of their partners, affiliates, group companies, or services This report is subject to change without notice. To ensure you have the most up- to-date version of this report, please visit http://datareportal.com/

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