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Social Enterprises | Legal Frameworks, Models and Impacts on Sustainability for the 3rd Sector: Dianova’s Social Enterprise Nursery Plant Case Study 2000_2013 Goals: Social & Sustainability Purposes - The reintegration of rehabilitated addicts in active life and long-term unemployed with difficulties in entering the regular labor market; - Development and consolidation of socioprofessional skills; - Promoting employment conditions through work contracts and specialization in floriculture. Did you know that when you are buying flowers from Dianova Nursery, you are contributing to the social inclusion of people with greater vulnerability to the regular labour market?
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Iniciativa 8 FEVEREIRO 2013. LEÇA DA PALMEIRA. AEP Social Enterpreside Nursery Plant Estratégia Europa 2020: Oportunidade para o Setor de Economia Social, Sim ou Não? Miguel Toscano | Coordenador do Domínio de Economia Social do projeto Oportunidade2020 Filomena Dias| Marketing | Dianova Portugal
SOCIAL ENTREPRESES CONFERENCE Leça de Palmeira, February, 8th 2013 Filomena Dias | Marketing, Dianova Portugal
Dianova Network & International Hub of Public Affairs MISSION: : To develop actions and programs that will contribute to the Personal Autonomy and Social Development. Dianova Network Member ( 3 Continents | 11 Countries) 4
Dianova| recognized as Private Institution for Social Solidarity, Public Utility Association and Non-Governmental Organization for Development Empowerment & Training (Hard | Soft Skills) Education and Health Promotion for risk behaviours Psychosocial Support Drug Abuse Treatment MEMBERSHIPS PROTOCOLS Dianova Network Member (11 countries) Social Changing Promoter Social and Solidarity Agent Cooperation Network Oriented
Dianova | Operational Units (Torres Vedras, Lisbon, Oliveira Azeméis) Therapeutic Community Quinta das Lapas Students Residential Psychosocial Support Center +Health HEADQUARTERS Dianova Portugal Social Enterprise Nursery Plant Social Reintegration Apartment Training Center Dianova Emergency Center Project Casa Azul
Dianova | Services Illustration (+15 Programs and Services) Centro de Formação SOLUÇÕES FORMATIVAS
Dianova | Trust Deposit Bank Reputation is built on Actions ” Corporate Governance“ Politics CA Supervision Annual Plan of Evaluation Accountability Social Solidarity Support Psychosocial Support Center 6 Services of Quality on low cost REPUTATION Transparency Management and Social Report Corporate Publications Websites Social media Sustainable Social Integration Social Enterprise Nursery Plant +50 beneficiaries 13 employees €300.000/year Empowering People & Organizations Training Centre 1.690 Trainees 124 Curses taught Management Systrem Quality (CTQL) ISO 9001:2008 Satisfaction 100% Recomendation 100% TRUST ACTION
Dianova | Economic Performance Towards Sustainability 8,2% 9,5% 82,2% FILANTROPIA PHILANTROPHY FINANCIAMENTO PÚBLICO PUBLIC FUNDING RECEITAS GERADAS OWN GENERATED REVENUE
Dianova | Delivering the Promise Social Impact 2007-2011
SOCIAL ENTERPRISE NURSERY PLANT Monte Redondo – Torres Vedras Courtesy News Report TSF Radio http://www.youtube.com/watch?v=TAJ1y-wHjb4
Social Enterprise Nursery Plant Goals| Social Purpose • The reintegration of rehabilitated addicts in active life and long-term unemployed with difficulties in entering the regular labor market; • Development and consolidation of socioprofessional skills; • Promoting employment through work specialization in floriculture. Empowerment Socio- Professional Reintegration Social Reintegration conditions contracts and Sustainability
Social Enterprise Nursery Plant SustainabilityPurpose | Forecast 2013 Evolution of Sales E.I _ Flower Nursery Dianova 400.000,00 300.000,00 200.000,00 300 000,00€ 100.000,00 0,00 2009 2010 2011 2012 2013
Social Enterprise Nursery Plant TIMELINE | Major Events Development of processes for the Commercial Management Christmas weather destroys Greenhouses Implementation of the Solidarity Brand Begining of Activity 2000 2013 2012 2007 2009 2010 2000 Greenhouses Reconstruction Lounch of Mother’s Day Campaign Diversification of Clients Portfolio Manuel António da Mota Award Honorable Mention Hiring of na Agronomist Engineer
The Team Training and Empowerment| Social Inclusion 13 Employees 8 Effective Employees + 5 In Specialization Process
Productive Process Quality and Profissionalism are key to SUCCESS Anual Production 700 000 Units
Quality and Diversity Production Ornamental Plants for Gardens and Green Spaces Violet Violet Petunias Petunias Gazânias Gazânias Begonias Begonias Prímulas Prímulas Vincas Vincas Tagete Erecta Tagete Erecta Tagete Patula Tagete Patula
Future Prospects Innovation and Diversification at the service Success DIVERSIFICATION OF CLIENTS PORTFOLIO REVITALISING OF COMEMRCIAL MANAGEMENT PROCESSES SPECIALIZED SERVICE SUPPORT DIVERSIFICATION OF PRODUCTS PORTFOLIO
Future Prospects New Vegetable Products| Aromatic Plants Cherry Cherry Tomato Tomato Berenjena ( Berenjena ( Eggplant Eggplant) ) Pepper Pepper Strawberry Strawberry Calabacín Calabacín ( ( Courgete Courgete) ) Mint Mint
Social Enterprise Nursery Plant Social Commitement Sustainable purposeful A measure of social transition to the regular labor market, to train new professionals with the expertise in the field of floriculture + a strategy to generate own revenue to be reinvested in a continuous improvement of Dianova’s sustainability! Did you know that when you are buying flowers from Dianova Nursery, you are contributing to the social inclusion of people with greater vulnerability to the regular labour market? Thank You
www.dianova.pt www.formacao.dianova.pt www.apoiopsicossocial.dianova.pt http://aprendercrescerconcretizar.wordpress.com dianovaportugal dianova-portugal
Vale – Monte Redondo, 2565-517 Monte Redondo TVD | Tel.: +351 261 315 850 | Fax: +351 261 315 850 E-mail: floricultura@dianova.pt | Website: www.dianova.pt
www.oportunidade2020.eu European Startegy 2020: Opportunity for the Social Economy Sector, Yes or No? Conception Development Motivator 1. O Projeto Oportunidade 2020 2. A Estratégia Europa 2020 3. Objetivos do Seminário Ambassadors 2020 Valuation Partners Vale – Monte Redondo, 2565-517 Monte Redondo TVD | Tel.: +351 261 315 850 | Fax: +351 261 315 850 E-mail: floricultura@dianova.pt | Website: www.dianova.pt Miguel Toscano | Coordinator of Social Economy| Social Enterprises Seminar| Leça da Palmeira | February , 8th 2013
www.oportunidade2020.eu Social Enterprises Legal Frameworks, Models and Impacts on Sustainability fo the 3rd Sector Vale – Monte Redondo, 2565-517 Monte Redondo TVD | Tel.: +351 261 315 850 | Fax: +351 261 315 850 E-mail: floricultura@dianova.pt | Website: www.dianova.pt Farol de Leç a, Praias de Matosas e de Leç a da Palmeira, Portugal