Report News European Action on Drugs Lisbon 2011

1. Report News European Action on Drugs Lisbon 2011 Report News February / March 2011Grupo Inforpress – All rights reserved

2. Sent Press Releases (total of seven: announcement of the event, several Press Releases with numbers and curiosities about drugs, call to action and event summary)Grupo Inforpress – All rights reserved Sent Press Releases (total of seven: announcement of the event, several Press Releases with numbers and curiosities about drugs, call to action and event summary)Grupo Inforpress – All rights reserved

3. Sent Press Releases (total of seven: announcement of the event, several Press Releases with numbers and curiosities about drugs, call to action and event summary)Grupo Inforpress – All rights reserved Sent Press Releases (total of seven: announcement of the event, several Press Releases with numbers and curiosities about drugs, call to action and event summary)Grupo Inforpress – All rights reserved

4. Clipping results (Health area) Net Farma is an online reference for professionals in the pharmaceutical and health sector. It is also available in a newsletter format and widely distributed for the sector.Grupo Inforpress – All rights reserved Clipping results (Health area) Net Farma is an online reference for professionals in the pharmaceutical and health sector. It is also available in a newsletter format and widely distributed for the sector.Grupo Inforpress – All rights reserved

5. Clipping results (Health area) JAS FARMA and SAPO Saúde are two great online plataforms about health. They are widely researched by all kind of publics. SAPO Saúde belongs to SAPO (Grupo) and has a wide number of pageviews - in 2010 recorded a total traffic of 2.3 billion visits and 11 700 million pageviews.Grupo Inforpress – All rights reserved Clipping results (Health area) JAS FARMA and SAPO Saúde are two great online plataforms about health. They are widely researched by all kind of publics. SAPO Saúde belongs to SAPO (Grupo) and has a wide number of pageviews - in 2010 recorded a total traffic of 2.3 billion visits and 11 700 million pageviews.Grupo Inforpress – All rights reserved

6. Clipping results (Health area) Tribuna Médica, Ciência PT and Portal da Saúde are online references in health sphere. For example, Portal da Saúde has an average of 580.000 views per month.Grupo Inforpress – All rights reserved Clipping results (Health area) Tribuna Médica, Ciência PT and Portal da Saúde are online references in health sphere. For example, Portal da Saúde has an average of 580.000 views per month.Grupo Inforpress – All rights reserved

7. Clipping results (economic area) Expresso is a weekly newspaper that is a great reference on the economic media sector. It has an average of 150.000 copies. Millenium BCP (as well as other banks) has its own online news release. This site is a fantastic online platform that broadcasts mainly economic information.Grupo Inforpress – All rights reserved Clipping results (economic area) Expresso is a weekly newspaper that is a great reference on the economic media sector. It has an average of 150.000 copies. Millenium BCP (as well as other banks) has its own online news release. This site is a fantastic online platform that broadcasts mainly economic information.Grupo Inforpress – All rights reserved

8. Clipping results (lifestyle / generic area) Diário de Notícias and Jornal de Notícias are both media references in Portugal. They both are daily newspapers and each one has a circulation average of 53.157 and 125.385 copies, respectively.Grupo Inforpress – All rights reserved Clipping results (lifestyle / generic area) Diário de Notícias and Jornal de Notícias are both media references in Portugal. They both are daily newspapers and each one has a circulation average of 53.157 and 125.385 copies, respectively.Grupo Inforpress – All rights reserved

9. Clipping results (lifestyle / generic area) RTP 2 is one of the four public television portuguese channels. SIC is another of the four public television portuguese channels, with which we had the opportunity to record an interview. We are awaiting for the interview link. http://www.youtube.com/watch?v=c3i73x_CVrAGrupo Inforpress – All rights reserved Clipping results (lifestyle / generic area) RTP 2 is one of the four public television portuguese channels. SIC is another of the four public television portuguese channels, with which we had the opportunity to record an interview. We are awaiting for the interview link. http://www.youtube.com/watch?v=c3i73x_CVrAGrupo Inforpress – All rights reserved

10. . Clipping results (lifestyle / generic area) http://videos.sapo.pt/p6DvBc ArPhEBh260gGc0 RTP and TVNET are related to generic media subjects. RTP is the “Rádio Televisão Portuguesa” great media group. TV NET is a multimedia information reference.Grupo Inforpress – All rights reserved

11. . Clipping results (lifestyle / generic area)Visão is a weekly magazine whichoccupies a very special place in themainstream media. It has a circulationaverage of 130.000 copies.Jornal i is a daily newspaper with aconsolidated and solid place in Portugal. Ithas a circulation average of 30.000copies.Grupo Inforpress – All rights reserved

12. . Clipping results (lifestyle / generic area) Mariana is a weekly magazine which is one of the media reference in what concerns to feminine and lifestyle area. It has a circulation average of 50.000 copies.Grupo Inforpress – All rights reserved

13. . Clipping results (lifestyle / generic area) Setúbal na Rede, Diário Online and Correio do Minho are three media regional references.Grupo Inforpress – All rights reserved

14. . Clipping results (lifestyle / generic area) Dianova and IDT, both correspond to two institutional brands that deal with drug and addiction issues. Crianças a Torto e a Direitos is an online and very rich platform that mainly publish news about health and generic issues.Grupo Inforpress – All rights reserved

15. . Clipping results (lifestyle / generic area) Página 1 is an online and very rich platform which belongs to Grupo Renascença that publish news about all important themes related to society, economy and health.Grupo Inforpress – All rights reserved

16. . Clipping results (lifestyle / generic area) Educare.pt Mundo Universitário is a weekly medium that is related to education and society themes. It has an average circulation of approximately 35.000 copies. Gerações K and Educare.pt are both online platforms very well known, speacially on the education sector.Grupo Inforpress – All rights reserved

17. . Clipping results (lifestyle / generic area) Young Channel and Impulso Positivo are both two media references in lifestyle and generic areas. Both are online platforms with e-magazines distributed for a large mailing list.Grupo Inforpress – All rights reserved

18. . Clipping results (lifestyle / generic area)SAPO Família is related to generic media subjects.SAPO Família belongs to SAPO (Grupo) and has awide number of pageviews - in 2010 recorded a totaltraffic of 2.3 billion visits and 11 700 million pageviews.Grupo Inforpress – All rights reserved

19. . Clipping results (lifestyle / generic area) LUSA is a communication agency, responsible for some of the viral dissemination of numerous news about EAD.Grupo Inforpress – All rights reserved

20. . Clipping results (lifestyle / generic area) Público and SIC are also related to generic media subjects. The first one of the most important daily newspapers.Grupo Inforpress – All rights reserved

21. . Clipping results (lifestyle / generic area) Mega FM, RFM and Rádio Renascença are national radios. In each site it was published some articles about EAD.Grupo Inforpress – All rights reserved

22. . Clipping results (lifestyle / generic area) Some news that have been published on online plataforms such as Notícias Portugal Mail and Boas Notícias.pt.Grupo Inforpress – All rights reserved

23. . Clipping results (some blogs and sites) Some news that have been published on newspapers and online platforms were reproduced by blogs.Grupo Inforpress – All rights reserved

24. . Clipping results (some blogs and sites) Some news that have been published on newspapers and online platforms were reproduced by blogs.Grupo Inforpress – All rights reserved

25. . Clipping results (some social media results) Some newspapers and online platforms reproduced EAD news in their own social media profiles.Grupo Inforpress – All rights reserved

26. . Summary of clipping results Media Areas Clipping ROI Results Health 9 15.747€ Economic 2 6.643€ Lifestyle / Generic 36 78.326 TV & Radio 11 82.720€ Blogs & Social Media 24 53.160€ TOTAL 81 236.596€Grupo Inforpress – All rights reserved

27. . ROI_Clipping results 1/5Grupo Inforpress – All rights reserved

28. . ROI_Clipping results 2/5Grupo Inforpress – All rights reserved

29. . ROI_Clipping results 3/5Grupo Inforpress – All rights reserved

30. . ROI_Clipping results 4/5Grupo Inforpress – All rights reserved

31. . ROI_Clipping results 5/5Grupo Inforpress – All rights reserved