Social Media Trends | Marketing Statistics You Need to Know

1. Social Media Trends | Marketing Statistics You Need to Know Whether you’re starting your businesses social media presence from the beginning, or you are working to improve your brand exposure, it is important to consider your audience first. Think about who your audience are and where they are most likely to follow your brand. With the constantly changing social media trends, it is important to be sure your company is devoting its time efficiently. Spending money and energy on the wrong platforms can spell disaster for your online presence. The statistics in this post are organized for you to gain a better understanding of the purpose of each network,in order to better understand what you can benefit from the most. Facebook

2. Facebook is still the top social media network. Everyone uses Facebook. And they use it a lot. And because everyone uses Facebook, it’s a big deal for brands.The social media advertising statistics show that small-sized companies should consider paying for Facebook ads to gain visibility and surpass competitors relatively easily. The platform has roughly 1.65 billion monthly active users and 1.09 billion daily active users on average. Facebook adds 500,000 new users every day. That means 6 new profiles every second. There are 40 million active small business pages in Facebook and 4 million of those businesses pay for social media advertising on Facebook. (Source: Forbes) Nearly 1/3 of Facebook users engage with brands regularly on the platform. Twitter The majority of Twitter users use the network to seek out information about what’s happening in the world. The micro-blogging platform is also a place for people to connect with brands. Twitter has roughly around 310 million monthly active users.

3. A whopping 86 percent of Twitter users say they use the site for news, 81 percent of users say they keep up with the news daily, and 40 percent of Twitter users use the site to be alerted to breaking news. Twitter users are three times as likely as Facebook users to follow a brand, with 49 percent of monthly Twitter users following brands or companies. Twitter is a place to interact with brands: 42 percent of users learn about products and services via Twitter, 41 percent of users provide opinions about products or services on Twitter, and 19 percent of users seek customer support on Twitter. 78% of people who complain to a brand via Twitter expect a response within an hour. (Source: Lithium) Instagram Instagram has become a powerful platform for marketers and its potential cannot be overlooked any longer. There are 400 million monthly active users on Instagram, and over 80 million photos uploaded every day.

4. 90% of Instagram users are younger than 35 (Source: ScienceDaily) Instagram has become the social media network for targeting millennials. 32% of US teens cite Instagram as their favorite social network. Top brands on Instagram are seeing a per-follower engagement rate of 4.21% which is 58 times higher than on Facebook and 120 times higher than on Twitter (Source: Hootsuite) Other Social Media Trends Online adults aged 18-34 are most likely follow a brand via social networking (95%).(Source: MarketingSherpa) 48 percent of Americans have interacted with companies or institutions on at least one social media network. People aged 55-64 are more than twice as likely to engage with branded content than those 28 or younger Pinterest A whopping 75 percent of Pins saved on Pinterest come from businesses and two- thirds of all Pins are from a business’ website. 45 percent of active mobile Pinners use Pinterest to look for inspiration while shopping, especially when it comes to clothing, food, and arts and crafts 64 percent of Pinners look at items they’ve Pinned while they’re at a brick and mortar store. YouTube Almost 1/3 of all people on the internet are YouTube users.

5. There are on average 4 billion daily views on YouTube, with more than half of views coming from mobile devices. The number of hours people spent watching videos on mobile is up 100 percent year-over-year. Snapchat Snapchat users watch 6 billion videos every day and is the fastest growing social media network. Snapchat boats as the second most popularly used social media network behind Facebook. More than 60% of 13-34-year-old smart phone users in the US are also Snapchatters. Snapchats vertical videos have up to nine times the completion rate compared to standard horizontal mobile videos. Understanding your audience is key to knowing where to devote the proper amount of energy on social networks. Social media updates will always be changing. In order to maintain your online presence, you must stay on top of these modifications. Now that you have the statistics you need to plan your

6. strategy. But you do not have to do it alone. Having support understanding the changes and best practices will benefit your business. Contact our team of experiences social media marketers to learn how we can assist in making the most out of your social media presence.