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Influencer marketing was a massive success in 2017, with both startups and global brands utilizing it to promote their businesses. At the same time, there are still many businesses who are reluctant to work with influencers because they’re still skeptical. https://digitaldeeksha.com/
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5 Influencer Marketing Campaigns to Inspire By DigitalDeeksha
1. Sprint Not only did Sprint cause Verizon's famous "can you hear me now?" guy to switch to Sprint, but the company has collaborated with musicians, entrepreneurs, and actors to gain the attention of a massive young audience.
2. Old Navy Old Navy is a veteran of influencer marketing, having partnered with fashion and lifestyle bloggers all over Instagram to promote various lines of Old Navy clothing. For Black Friday,
3. Fiji Water This campaign was meant to demonstrate Fiji's commitment to hydrating those who want to look and feel as fit as Bernstein, while helping her fans get there with all the right motivators.
4. Kaikatsu Club Not all influencers are based in sports, fashion, or entertainment -- not in Asia, anyway. The cafe chain, Kaikatsu Club, recently launched a virtual reality feature across its Japan locations, where customers can play various VR video games while enjoying a drink or a meal.
5. Sperry Toward the end of 2016, the boat shoe brand, Sperry, began working with more than 100 micro-influencers on Instagram to create engaging content for its followers. Sperry identified fans of the brand on Instagram who were already sharing high-quality photos of its products.
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