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FOR MORE CLASSES VISIT<br>tutorialoutletdotcom <br><br>Learning Objective 10.1: To understand the family as a consumer socialization agent.<br>The family is the primary reference group for many attitudes and behaviors. The family is also<br>the prime target market for most products and product categories.
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MKTG 3850 The Family and Its Social Class • FOR MORE CLASSES VISIT • tutorialoutletdotcom • Learning Objective 10.1: To understand the family as a consumer socialization agent.The family is the primary reference group for many attitudes and behaviors. The family is alsothe prime target market for most products and product categories. As the most basic membershipgroup, a family is defined as two or more persons related by blood, marriage