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Introduction to Social Media

Introduction to Social Media. MKT 3850 Dr. Don Roy. What is Social Media?. “Any online channel in which people interact within a network to collect, share, or discuss ideas, information, and other content .”. What’s the Big Deal?. Why does social media matter to individuals ?

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Introduction to Social Media

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  1. Introduction to Social Media MKT 3850 Dr. Don Roy

  2. What is Social Media? • “Any online channel in which people interact within a network to collect, share, or discuss ideas, information, and other content.”

  3. What’s the Big Deal? • Why does social media matter to individuals? • Why does social media matter to marketers?

  4. Social Media’s Distinguishing Characteristics Collective User Driven Dynamic Accessible

  5. User Driven = Game Changer

  6. Social Media Myths • It’s free • It’s advertising • It’s replacing all other marketing

  7. Getting Social • How are the following brands using social media to engage people with their brands?

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