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Boundary Boost: Mastering Geo Fencing Marketing

Geofencing is a location-based service by which an app or other software program uses radio frequency identification (RFID), Wi-Fi, GPS, or cellular data to trigger a targeted marketing action (such as a text, email, social media advertisement, or app notification) when a mobile device or RFID tag enters or exits a virtual geographic boundary, known as a geofence. <br>

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Boundary Boost: Mastering Geo Fencing Marketing

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  1. GEOFENCING MARKETING

  2. CONTENT 01 WHAT IS GEOFENCING MARKETING? 02 • HOW IT WORKS 03 • BENEFITS OF GEOFENCING MARKETING 04 CONCLUSTION

  3. Geofencing is a location-based service by which an app or other software program uses radio frequency identification (RFID), Wi-Fi, GPS, or cellular data to trigger a targeted marketing action (such as a text, email, social media advertisement, or app notification) when a mobile device or RFID tag enters or exits a virtual geographic boundary, known as a geofence. • WHAT IS GEOFENCING MARKETING?

  4. HOW THEY WORK Sending Notifications: Once the server receives the signal indicating that a user has entered or exited a geo-fenced area, it can send a targeted notification or message to the user's device. Setting up Geo-fences: Businesses define virtual boundaries around specific geographical locations using GPS coordinates. These boundaries can be as small as a few meters or as large as several kilometers. Detecting User Location: When users with enabled mobile devices enter or exit these predefined areas, their devices send signals to the server, which then triggers the appropriate action.

  5. HOW GEO-FENCING MARKETING CAN BE BENEFICIAL FOR BUSINESSES

  6. Businesses can send personalized offers, promotions, or advertisements to users based on their current location. For example, a retail store can send a discount coupon to customers who are near their store, encouraging them to make a purchase. Targeted Marketing By delivering relevant messages at the right time and place, businesses can increase customer engagement and encourage them to interact with their brand. This can lead to higher conversion rates and improved customer satisfaction. Enhanced Customer Engagement

  7. Geo-fencing can also be used internally to track employees, assets, or vehicles within a designated area. For example, logistics companies can use geo-fencing to monitor the movement of delivery vehicles and optimize their routes for greater efficiency. Improved Operational Efficiency Businesses can gain valuable insights into customer behavior, such as popular areas or peak times, by analyzing the data collected from geo-fencing notifications. This information can help them make informed decisions about their marketing strategies and business operations. Real-Time Insights

  8. Conclusion Overall, Geo-Fencing Marketing can be a powerful tool for businesses to reach their target audience, drive sales, and improve operational efficiency by leveraging the power of location-based marketing and technology.

  9. THANK YOU www.dove-soft.com

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