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BEAUTY & BARBER BLADE MARKET ANALYSIS

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BEAUTY & BARBER BLADE MARKET ANALYSIS

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  1. Coherent Market Insights Market Research and Business Consulting Services https://www.coherentmarketinsights.com/ COVID-19 Impact Tracker     Beauty & Barber Blade Market – Insights  The market is expected to reach US$ 3,216.1 million by the end of 2027,             exhibiting a CAGR of 4.1% over the forecast period, owing to growth in the               personal hygiene industry.                                The global personal hygiene industry has witnessed positive growth during the           past decade due to increasing awareness about personal hygiene and health.           Increasing disposable income in emerging economies such as China and India         increased demand for personal hygiene products such as razor blades,         trimmers, body soaps, and others. For instance, according to the Ministry of             Statistics and Program Implementation (India), disposable income in India       increased to around US$ 26,934,78.5 Mn in 2018 from US$ 23,694,87.4 Mn in           2017.                                                                                             

  2. Use of single edge and double edge blades as a component for grooming               products is expected to drive growth of the beauty & barber blades in North             America and Europe. North America and Europe are lucrative markets, owing to           presence of several manufacturers such as Gillette, Edgewell Personal Care etc.         of grooming products. Increased spending on grooming products by young         adults as a result of changing fashion trends is a major factor that is expected               to drive the beauty & barber blade market growth. Moreover, the U.S., Germany,               France, and U.K. are some of the major markets for grooming products. For               instance, according to a study by Cosmetics Europe, the personal care industry             (which includes grooming products) in 2017 was valued at US$ 91 Million , with           Germany leading the grooming products market in Europe.                                                                                                                                            Major companies in the market are introducing various strategies to ensure             customer loyalty and attract larger number of customers. Key players are           focused on introducing subscription programs and is providing discounts to its         customers, which also helps them in ensuring that customers remain satisfied             and loyal to the brand. For instance, in 2012, Gillette introduced its blade               subscription program, which allowed its customers to subscribe online to         receive cartridges for Gillette’s best shave for around US$ 1 per week.                                                                         The global beauty & barber blades market was valued at US$ 2,241.5 million in             2018, and is expected to exhibit a CAGR of 4.1% in terms of revenue, over the               forecast period (2019-2027).                                    Figure 1. Global Beauty & Barber Blade Market Share (%), By Region, 2018    Source: Coherent Market Insights, 2018-19 

  3. Asia Pacific is the fastest growing region and accounted for the largest market             share of around 32.3% in 2018, owing to increasing consumer spending on             personal care products such as hair grooming products in the region.                            Among distribution channel, e-commerce segment is expected to be the fastest       growing segment in the beauty & barber blades market over the forecast period.             Variety of beauty and barber blade brands are available online at reasonable             prices. Moreover, there is growing preference among consumers to purchase           through online distribution channels, owing to busy lifestyle. The steady growth         of the online segment is majorly attributed to the rising penetration of low cost             smartphones, rapid advancements in internet services, and online retailing,         coupled with easy delivery, secured payment options, and promotional and           marketing activities by e-commerce companies. These factors are expected to         fuel growth of the segment over the forecast period.                                                                                                                    Figure 2. Global Beauty & Barber Blade Market Share (%), By Product Type,  2018    Source: Coherent Market Insights, 2018-19 

  4. Among product type, shaving blade segment held significant market share of           38.7% in the global beauty & barber blades market in 2018. According to the               survey 'State of Men’s Facial Hair & Shaving – Current Styles, Habits, &               Concerns' conducted by PrimandPrep website (an online resource of news         about men grooming products) in 2019, 58% of men shave or trim their facial           hair at least 3 times per week, and 20% of men shave or trim every day.                 Therefore, rising awareness about shaving, and increasing number of salons         are expected to drive growth of the shaving blade segment over the forecast               period.                                                                                                              Players operating in the global beauty & barber blades market are focused on               adopting various growth strategies such as mergers & acquisitions, to cater to         increasing demand for beauty & barber blades. For instance, in May 2019,           Edgewell Personal Care, a U.S.-based consumer products company acquired           HARRY'S, INC., a, U.S.-based manufacturer of shaving products. The acquisition         aimed to expand Edgewell’s business in the U.S.                                                                Major players operating in the global beauty & barber blades market include             Astra, Derby, Wilkinson Sword, Dorco Co. Ltd., Feather Safety Razor Co. Ltd.,           Gillette, Personna, Kai Corporation, and Fromm International.                              1. Request Sample Report 2. Download PDF Brochure 3. Request Customization 4. Talk to Analyst Reference https://www.coherentmarketinsights.com/market-insight/beauty-and-barber-blade-market-3315

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