1 / 13

Marketing Need Analysis

Edan Gelt: The need for a marketing plan grows as a business develops new products, enters new markets and refines how it attempts to position and sell its products. The structure of a marketing plan is similar to a business plan, but focuses more on specific products and the operations surrounding those products instead of the entire business as an entity. While it is relatively simple to develop general advertising for the masses, devoting time and resources to identify more targeted markets can help you maximize your marketing ROI.

EdanGelt
Download Presentation

Marketing Need Analysis

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Instructions to Determine Marketing Need EdanGelt

  2. Introduction Marketing is the way that a business attracts, keeps and sells to customers. In order for marketing to be effective, it must be targeted toward the business, its demographic customer base, its competitors and market innovations. The best way to determine a business' marketing needs is to go through a checklist of the most common ways to market to consumers, and then check them off according to what is missing in the current marketing plan. It is important to note that there is no universal marketing plan; each business will have a different strategy to advertise to their customers.

  3. Take Stock of the Current Marketing Department You must become familiar with what has already been tried, so that you can decide what is missing. For new businesses, this may be as simple as business cards or a business plan. A new business should complete all or most of a business plan before trying to chart their marketing needs. The managers and marketers should have intimate familiarity with the market before trying to define a marketing plan. You should have an established marketing budget, if possible.

  4. Research How Your Competitors Market Pay special attention to the most successful companies in your business. You can identify key competitors by searching online and completing a sales process, surfing their site, walking into physical business offices themselves, or by reading reviews online. Establish your competitive advantage against your competitors. Everything you do in your marketing plan needs to emphasize this advantage.

  5. Do Market Research Survey your current customers to see what age, gender, ethnicity and other demographic groups they fit into. Also, ask them what is missing in their experience, so that you can improve their experience and attract repeat customers. You can also evaluate new industry standards and innovations. Develop a detailed report that everyone involved in marketing would read.

  6. Identify Your Target Customer Base The majority of the money you spend on marketing should be spent on communicating and attracting similar customers. Occasionally you may want to try to tempt a new demographic to your business. Remember that each demographic responds to market in a different way. One of your main needs may be to establish different campaigns for different kinds of customers. A 20 year old person would be better served by an email, but an 80 year old might require a piece of mail to alert them about a sale.

  7. Evaluate Your Name, Logo and Motto All 3 of these things should communicate what is unique about your business within its market. This is called "branding," and you should hire marketing professionals to create an attractive brand, if you do not have the skills to do it yourself.

  8. Evaluate Your Printed Materials Everything from business cards to letterhead to invoices and more should project your brand. Media kits, catalogs, brochures and direct mail campaigns should be in the hands of people who can effectively design your graphics. If you find your printed materials are not up to standard, you can choose to hire a graphic designer full time, hire 1 for a contract, or contract with a marketing firm. A good relationship with a graphic designer will help you to execute printed marketing campaigns in the future.

  9. Evaluate Your Electronic Image Online marketing is growing to be one of the best ways to find new business. To this end, you should have a user-friendly website, email correspondence, and possibly social media accounts that announce your business and specials.

  10. Research Your Past Marketing Campaigns Find the most effective methods and start advertising campaigns based on those methods. Develop a more efficient way to track the Return on Investment (ROI) on marketing campaigns, such as Google Analytics.

  11. Begin Adding New Marketing Strategies If you find that many of these marketing pieces are missing in your marketing plan, you may want to consult a marketing firm, so that you can meet the needs in a timely manner. Instead of hiring a marketing company, you can choose to hire or appoint someone to a dedicated marketing position.

  12. For more information visit at: https://www.crunchbase.com/person/edan-gelt https://twitter.com/egelt https://www.facebook.com/egelt https://medium.com/@EdanGelt https://angel.co/edan-gelt https://slides.com/edangelt https://www.behance.net/EdanGelt

  13. Contact Us Edan Gelt Chicago, Illinois https://www.linkedin.com/in/edan-joy-gelt/

More Related