THE ADVANTAGES OF FACEBOOK MARKETING IN YOUR BUSINESS

1. THE ADVANTAGES OF FACEBOOK MARKETING OF YOUR BUSINESS

2. INTRODUCTION With more than 2.2 billion active monthly users worldwide, a growing array of platforms, and communities gathering around every interest, it is impossible to argue that Facebook as a marketing tool has no quality. And it is still very much an untapped market for B2B industries. Business decision-makers spend 74 percent more time on Facebook than other people of all those groups – and are overwhelmingly engaged to boot.

3. Here are some key business outcomes that Facebook also needs to offer • Growing Brand Awareness And • Traffic Engage With Your Existing Audience Drive Revenue Educate New Clients Provide Clients Support

4. GROWING BRAND AWARENESS AND TRAFFIC The strategies that worked a couple of years ago will be a waste of effort now, particularly to reach colder, less active audiences for things like brand awareness and driving traffic. Yet thankfully, Facebook provides more than other networks in terms of different ways to reach your audience when it comes to social media marketing. Sponsored posts come with advanced targeting capabilities and options that will allow you to reach new markets for a brand or a tap.

5. ENGAGE WITH YOUR EXISTING AUDIENCE Facebook is where the audience is already spending time, so it makes a lot of sense to connect with them. Instead of just using the network to drive traffic and leads, try driving interaction and actions with in the site itself to remove people from the Facebook experience they're in the midst of enjoying.

6. DRIVE REVENUE Building a high conversion campaign isn't even difficult, offering warm leads at the perfect timing what they want. Not when you've built a funnel that will guide you there. The sophisticated targeting described earlier helps you to identify customers at each point of your marketing funnel and tailor your campaigns accordingly to their end-user.

7. EDUCATE NEW CLIENTS It is a strong support and loyalty tool that consumers will not hate using as much as they do a help desk tool as you can use as a service network. You can develop organic content that focuses on informing current customers, as with their video content, the You Need a Budget Finance app does. New and old customers know they can visit the Facebook page of the company for tutorials and answers to their application questions

8. PROVIDE CLIENTS SUPPORT Chatbots, solely human-driven chat messages, and Facebook groups provide plenty of new opportunities to talk to consumers and solve their issues. Recently, Facebook has made some moves to make groups more brand-friendly, places that can be accessed by your audience without first forcing content to respond. However, involved consumers in communities have the opportunity to help each other. When it comes to Messenger, customer service bots allow you to search for aggregate data customers on their own.

9. CONCLUSION Most marketers don't want to find out how Facebook marketing helps them to succeed, despite having a clear, validated use at every point of your sales funnel. The sooner you start building up and optimizing a Facebook channel the better, with your audience already there and their marketing capabilities making things simpler every year.

10. REFERENCE https://www.poweradspy.com/blog/09-tips-to-quickly-grow-your-facebook-engagement/

11. THANK YOU!