A Little Overview About Experiential Marketing!

1. Blog: Elitemg.com A LITTLE OVERVIEW ABOUT EXPERIENTIAL MARKETING! From cars to movies to small stapler pin in your house, the main aim of any company is to make its brand’s tangible presence in consumer’s life or at least on their Facebook or Youtube wall. But how do you get that? If you want to create a brand name in the eyes of your customer, you need to create a little awareness in the public. But the media is already clogged and exploded with advertisements. The customer is as it is pushed with ads, video, newsfeed on its screen making him more selective about the content that they engage in. So how will you stand out in the eyes of the customer? The answer to it is the experiential marketing strategy. It is not the conventional form of marketing instead experiential marketing encourages and promotes brands using an interactive process. The premise of experimental marketing is based on the concept that a closer bond has to be developed with the customer by making the consumer involved in fun and memorable experience. Whether by asking the customer to taste your product, or by clicking photos with your brand spoofs all these are smart moves to get the attention of your customer. So if you are a marketing professional and want to honor your work, and then try to adopt this new brilliant concept called ‘experiential marketing’, it will work wonders for your brand