FIFA World Cup Qatar 2022 - Sports Spectacle in the Middle East

1. WHITEPAPER FIFA World Cup Qatar 2022 - Sports Spectacle in the Middle East SG Analytics – Tech Insights Qatar is ready to welcome the FIFA World Cup in 2022 1

2. Inside the report Facts & Figures - FIFA World Cup Qatar 2022 03 How Did Qatar Win the Hosting of FIFA WC 2022? 05 06 Innovative Technologies to be Used in FIFA 2022 07 Key Challenges and Opportunities for Qatar 08 Security Measures Taken in Qatar for FIFA 2022 The Role of Tech Companies in FIFA 2022 09 Acronym List 10 2

3. Facts & Figures - FIFA World Cup Qatar 2022 (1/2) Highlights of the FIFA World Cup Qatar 2022 32 32 Teams playing 8 8 Stadiums 200k 200k Fans will attend matches per day at the peak of the group stage USD220bn* USD220bn* Budgeted for infrastructure and stadiums 4 4 Matches a day 64 64 Matches 1mn+ 1mn+ People are expected to visit Qatar during the FIFA World Cup 30k+ 30k+ Workers will be employed on the tournament sites during peak construction period USD1.3bn USD1.3bn Budget has been planned to improve public transport before FIFA 28 28 Days 1mn 1mn People are estimated to ferry in the Doha Metro during the Qatar World Cup 220,000 220,000 Jobs will be generated in the host country Source: FWC 2022 Sustainability Strategy Report • Qatar is the first • All eight venues will be fully air • Out of eight eight stadiums revamped completely, while the remaining seven • Nationals from 80 80 countries can take visa • Qatar has worked with INTERPOL, the UK Home Office, the Council of Europe, and the French Gendarmerie to ensure safety of visitors *The USD220bn investment includes expenditure on infrastructure modernizing of transport, tourism, accommodation, stadiums, and roads first and and smallest smallest country country in the Middle air- -conditioned conditioned Middle East East to host FIFA WC stadiums selected to host the tournament, only one of them is seven have been newly visa- -free free entry entry into Qatar newly constructed constructed 3

4. Facts & Figures - FIFA World Cup Qatar 2022 (2/2) FIFA revenue and spend by country (USDbn) 220.0 14.2 11.6 7.0 4.6 4.6 3.6 2.1 1.3 0.7 2006 (Germany) 2006 (Germany) 2010 (South Africa) 2010 (South Africa) 2014 (Brazil) 2014 (Brazil) 2018 (Russia) 2018 (Russia) 2022 (Qatar) 2022 (Qatar) FIFA Revenue Spend Source: TotalSportal, News Reports Share of the spend by segment for the 2022 FIFA World Cup Prize money 26% Operational expenses 19% TV operations 15% Club benefits program 12% Workforce management 12% Team services 7% Other FIFA World Cup items 4% ICT 3% Marketing rights delivery 2% Source: Statista FIFA World Cup 2022 prize money (USDmn) 50 38 35 30 20 2006 (Germany) 2006 (Germany) 2010 (South Africa) 2010 (South Africa) 2014 (Brazil) 2014 (Brazil) 2018 (Russia) 2018 (Russia) 2022 (Qatar) 2022 (Qatar) Source: TotalSportal 4

5. How Did Qatar Win the Hosting of FIFA WC 2022? Qatar won the right to host FIFA World Cup 2022 by placing its bid at the center of its foreign and national strategy. Accordingly, the country allocated all its vital resources, funding, and time to achieve this national goal. GDP per capita by country 2022 (USD) 118,001 **The presence of huge oil & gas reserves in Qatar have made it the richest country per capita. Using its resources, the country has extended its geopolitical influence in the most successful way in the last few decades 97,057 94,392 93,508 72,874 Luxembourg Luxembourg Singapore Singapore Ireland Ireland **Qatar **Qatar Switzerland Switzerland Source: World Population Review Money played a major role in helping Qatar win the bid for one of the biggest sports event in the world. According to the Guardian, during the course of the bidding process Qatar spent around USD200mn, followed by Australia with around USD42.7mn and the US with less than USD5mn spending. Absolute monarchy remained another major factor that helped Qatar to win the bid for FIFA 2022. Due to the monarchies, the decision-making process is quick as countries like Russia and Qatar negotiate at a single level unlike in democratic countries. In December 2010, the former FIFA president announced that 22 executive committee members had voted to award the FIFA World Cup 2022 tournament to Qatar. The favored to win was the US, however Qatar received 14 votes compared to the eight votes received by the US. Qatar’s rapid infrastructure development projects also played a critical role in winning the bid. As per the Qatar government, investment plans of around 36.9% for the 2010/2011 fiscal budget (USD11.9bn) was allocated for major capital projects, with infrastructure receiving the majority of this budget. 5

6. Innovative Technologies to be Used in FIFA 2022 Several innovative technologies will be used at the FIFA World Cup 2022 to improve the game of football at all levels. Qatar is working to implement innovative technologies with an advanced infrastructure to provide viewers a seamless experience during the tournament, Inclusive technology for people with disabilities and limited mobility Renewable energy The Qatar 2022 website under Supreme Committee for Delivery & Legacy (SC) supports usage of large text, magnifiers, text-to-speech software, high contrast color image descriptions, font kerning, screen readers and technologies for accessibility to fans Bonocle, the entertainment platform technology will help those with visual impairments to gain access to digital content Feelix Palm, a tactile palm communicator device that uses electrical impulses to transmit braille-like messages will be used for the visually impaired people The stadiums have rooms to provide spaces to young Autism or sensory processing disorders • FREECOOL, a wind tower technology that provides passive building, cooling, and ventilation is being installed at Khalifa International Stadium in Doha, Qatar, to keep players and fans cool at the 2022 FIFA World Cup Retractable roofs have been mounted in the stadiums to maintain moderate climate conditions and offer comfort to both spectators and players Building envelope design will be used for reducing energy consumption to less than 40% ElPalm, a shading wind turbine that generates green energy will be used to allow viewers to speedily charge their phone via a USB port or wirelessly • other allowing assistive easy • first-ever braille assistive • with • • • sensory safe fans viewing secure with • and dealing In 2008, Qatar launched the ‘Qatar National Vision 2030 to improve the information and communications technology in the country. The vision was also aimed at integrating, updating, and building ICT infrastructure and capabilities for FIFA World Cup 2022. Wayfinding and navigation Video Assistant Referee (VAR) technology GasBuddy technology, will allow easy navigation to indoor spaces and keep fans away from crowded places enjoyment venues, malls, and hospitals Sensors are being placed around Doha to make sure viewers can navigate around Qatar easily Qatar, a navigation Robot Linesmen, also known as a “semi- automated offside” system would aid the main referee to make decisions related to offside faster. The technology was tested in the FIFA meeting which was held in Qatar in February 2022 FIFA is installing 12 cameras around the putting a sensor inside the ball itself) to measure the positions of players and the ball. In July 2022, Adidas announced that a new feature ‘connected ball technology’ will be used in FIFA. The technology will provide the VAR team with precise ball data in real time and support accurate & fast offside calls • • in stadiums, World Cup 2022 • special stadiums tracking (and • • 6

7. Key Challenges and Opportunities for Qatar The responsibility of hosting FIFA World Cup 2022 has brought on a number of challenges and concerns regarding Qatar’s suitability as a host country. However, the country has taken numerous solutions to the major issues ahead of the FIFA World Cup 2022. Challenges Solutions The Qatar government collaborated with multiple cruise cruise liners liners about 40 40,,000 000 visitors visitors during the FIFA month • Accommodation challenge for Qatar during the upcoming FIFA World Cup The country has around 40 and has planned to upgrade it to 70 rooms. However, 70 70,,000 000 hotel rooms may not be enough to accommodate 1 1..5 5 million visitors that are estimated to travel to Qatar during the tournament will remain a major • to accommodate 40,,000 000 hotel rooms • Furthermore, Qatar has also approached the organizers of Glastonbury Glastonbury luxury luxury tents tents to accommodate people • 70,,000 000 to build million According to a Qatar government agency Supreme Committee for Delivery & Legacy (SCDL)., Qatar planned USD10bn on construction of stadiums for the 2022 FIFA World Cup Apart from this, the government has also renovated renovated roads roads and streetlights in the country • Lack of infrastructure in terms of stadiums and and connectivity connectivity was one of the biggest challenges since the day the country won the bid to host the world cup, in 2010.. stadiums • to spend over • has set up The Hamad International Airport and Qatar Airways Airways have collaborated to operate 1300 flights flights each day during the FIFA month into the country Qatar government has taken the decision to make flights flights affordable affordable for the visitors and to avoid the rush for tickets Qatar 1300 • Another challenge for Qatar will be to manage travel for a staggering visitors. The country will many many visitors visitors as as there there were 2014 world cup • staggering 1 1..5 5 million will receive receive twice were in in Brazil Brazil for the million twice as as • Other major challenge for Qatar will be to manage the availability of alcoho FIFA 2022 on such a large scale. Being an Islamic Islamic country country, Qatar restrictions restrictions against the consumption of alcohol at public places Qatar government has planned to set up specific specific establishments establishments around the country to counter the issue of alcohol, which may arise during the FIFA month. • • alcohol during as fan zones follows strict strict Despite the challenges, the FIFA World Cup 2022 presents unprecedented opportunities for local, regional, and international businesses in the country. Travel companies and metro in Doha are set to be the biggest gainers of FIFA 2022. The country is expected to witness a huge rise in the arrival of visitors, which would directly result in higher flight bookings and intercity travel in the country. Prestigious hotel chains such as Radisson, Hilton, Marriott, and Sheraton, will gain significant profit during the FIFA World Cup in Qatar. There are 84,000 hotel rooms available in the country for the upcoming tournament Joint ventures in Qatar have already gained considerable profit and have assisted Qatar in the USD220bn infrastructural projects. The joint venture of PORR opportunity to construct the Al Al Wakrah Wakrah Stadium Stadium in Qatar. Similarly, the joint venture of CRCC Contractor Contractor HBK HBK Contracting Contracting Co Co. was one of the most significant projects to construct the Lusail Stadium Stadium. PORR Qatar Qatar and and MIDMAC MIDMAC received the CRCC and Lusail and 7

8. Security Measures Taken in Qatar for FIFA 2022 With hackers targeting the upcoming football World Cup, Qatar plans to focus on developing countermeasures and raising awareness on cybersecurity. In March 2022, INTERPOL conducted a meeting with cyber security experts in Qatar, as part of Project Stadia. The project aims to contribute to security arrangements for major events like the FIFA World Cup Qatar has partnered with several countries including the UK, France, Morocco, and Turkey to provide physical security for the World Cup France will provide control systems and four airborne warning systems to help Qatar in tracking airborne threats The UK will provide counter-terror policing and maritime security support Morocco will cooperate in expanding security in Qatar by sending a team of cyber security experts in the country • • • Qatar’s Supreme Committee for Delivery and Legacy (SC) which was established by Qatar in 2011 has developed a cyber security framework for all the parties involved in World Cup preparations In March 2021, Qatar government formed the National Cybersecurity Agency, which, as of May 2022 has trained around 25,000 employees in different parts of information security Qatar has taken various initiatives to strengthen cyber security skills in the country. For instance, several universities in Qatar have been providing educational programs and courses on cyber security. Also, Qatar University has been collaborating with global organizations, such as Thales Group, to provide real-world experience to Qatari professionals. In August 2021, Qatar enacted Law No. (11) of 2021 regarding the Protection of Trademarks, Copyrights and Neighboring Rights of FIFA (FIFA IP Law) to protect the substantial investments made by the Qatar state, the FIFA, and its commercial partners. In June 2021, the Safety & Security Operations Committee (SSOC) of the FIFA and FIFA World Cup Qatar 2022 signed the Security Concept of Operations for hosting a secure and safe world cup. Qatar intends to use facial recognition scanners and CCTV surveillance technologies to assess threats during the FIFA World Cup 2022. The Tala2 Project represents Qatar’s surveillance and security efforts for the World Cup. The project creates an all-in-one surveillance platform for all the CCTV cameras in the region. Furthermore, it includes night-vision and solar panels functions for creating a more efficient surveillance system. 8

9. The Role of Tech Companies in FIFA 2022 Official Blockchain Official Blockchain Technology Technology partner partner DALI and DALI DALI and DALI- -2 2 lighting solutions lighting solutions provider provider Live Player Tracking Live Player Tracking Solution Provider Solution Provider Assistive Assistive technology technology platform for soccer platform for soccer fans with vision fans with vision impairment impairment FREECOOL FREECOOL technology technology provider provider Smart Wifi and Smart Wifi and solar charging solar charging stations stations Connectivity Connectivity Service Provider Service Provider Ticketing Provider Ticketing Provider Note: Above mentioned companies are some of the players associated with the 2022 FIFA WC and is not an exhaustive list Qatar 2022 and The Next United 2026... The FIFA World Cup has always been the ground for technological innovations over the past few years. The introduction of goal-line technology in Brazil and VAR in Russia have significantly helped in avoiding major mistakes in offside calls. • The usage of semi-automated offside technology in FIFA World Cup 2022 will be a game changer for the video match officials. The technology will greatly improve speed and accuracy for offside decisions. • The implementation of sustainable technologies such as solar-powered lighting and building envelope in FIFA 2022 will set a new benchmark for maintaining sustainability in future FIFA events. • The adoption of inclusive technology such as bonocle and feelix palm will make FIFA World Cup 2022 the most accessible and inclusive tournament for fans with disabilities. FIFA World Cup 2022 Qatar will be remembered for the tech improvements aimed at providing fans with a unique and personalized experience. We are sure to see further innovations and improvements in the tech-enabled upcoming FIFA WC 2022. The next FIFA FIFA WC WC United United 2026 2026 will be organized by the US, anticipated to be the most prestigious FIFA WC ever with 48 teams playing 80 matches over 34 days. Experience Experience the the United!! United!! US, Mexico, Mexico, and and Canada Canada, and it is 9

10. Acronym List Acronyms Acronyms Definitions Definitions CCTV CCTV Closed Circuit Television CRCC CRCC China Railway Construction FIFA FIFA Federation Internationale de Football Association IP IP Intellectual Property ICT ICT Information and Communications Technology INTERPOL INTERPOL International Criminal Police Organization IoT IoT Internet of Things SCDL SCDL Supreme Committee for Delivery & Legacy SSOC SSOC Safety & Security Operations Committee UK UK United Kingdom US US United States USB USB Universal Serial Bus VAR VAR Video Assistant Referee VANET VANET Vehicular Ad-hoc Networks WC WC World Cup 10

11. About the Authors Shikha Chouhan, • Research Analyst, Research Shikha has over three years of professional experience in market research across ICT, telecom, and banking sectors. Her role involved conducting extensive primary & secondary research and concluding meaningful business insights. Prior to SG Analytics, she worked with a market research and consulting company having exposure to developing market research reports containing industry insights, company profile analysis, market estimating, sizing, and forecasting. D Vijaya Sai, • Research Analyst, Research Vijaya Sai has over 5 years of experience in business consulting and report writing across sectors including ICT, healthcare, FMCG, & Automotive. Handled research projects typically involved company profiling, strategy development, industry trends, marketing plans, investment strategies, and forecasting. His role involves supporting the performance management teams and strategic teams of global telecom majors. Prior to SG Analytics, he worked with a market research and consulting company consulting reports for clients across Asia, Europe and North America, and MENA having exposure on syndicate and Disclaimer This document makes descriptive reference to trademarks that may be owned by others. The use of such trademarks herein is not an assertion of ownership of such trademarks by SG Analytics (SGA) and is not intended to represent or get commercially benefited from it or imply the existence of an association between SGA and the lawful owners of such trademarks. Information regarding third-party products, services and organizations was obtained from publicly available sources, and SGA cannot confirm the accuracy or reliability of such sources or information. Its inclusion does not imply an endorsement by or of any third party. Copyright © 2022 SG Analytics Pvt. Ltd. www.sganalytics.com GET IN TOUCH New York | Seattle | San Francisco | Austin | London | Zurich | Pune | Hyderabad | Bengaluru 11