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Does your marketing suck?

#106 - Travis talks to Mark Stevens, founder of MSCO, a marketing company with the goal of improving people’s business through effective marketing and exposure of your business. He is also the author of the best-selling book, Your Marketing Sucks, which has helped open the eyes of thousands of business owners to the reality of successful marketing in today’s competitive market. Mark and Travis share valuable insight in how to market and advertise your business to gain better exposure and recognition from your target audience. They also point out the importance of investing on marketing for your business and most importantly tracking it to see its effectivity, with the goal of reaching out to your customers and giving them the value which would make them customers for life. Mark also shares his key components to running a successful marketing campaign. These and so much more are what you can expect to gain in this episode of the Entrepreneur’s Radio Show.

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Does your marketing suck?

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  1. Does Your Marketing Sucks? KEY ELEMENTS you need to know about marketing Podcast available at TheEntrepreneursRadioShow.com for full interview with John Michael Morgan (author of Brand Against The Machine)

  2. MARKETING IS BUSINESS • The only legitimate goal of marketing is to grow revenue • It doesn't have to be anything else.

  3. True Power and Value of Marketing • Our focus should always be on growing our business • True creativity is on the part of business people

  4. What is advertising? • Advertising is not about witty jingles, • Or about funny billboards, • Not about the latest trends and all those other things. • Advertising is about quantifying the efforts • It's about making the phone ring

  5. When is advertising effective? • When your tracking the lead sources • When your tracking the conversions • When your tracking it all the way down into the cycle • All the way to the point of sale

  6. KEY ELEMENTS in running a successful marketing campaign • You need to be provocative Your message is important The quality of the message should be provocative, strongand compelling

  7. KEY ELEMENTS in running a successful marketing campaign • You need to have integration of elements The integration is critical After having a provocative message you need to have a provocative spot. A landing page. How do you drive them to your website?

  8. KEY ELEMENTS in running a successful marketing campaign • You need to deliver a good product or service Why? Because that's what reinforces the sale.

  9. What is a product that generates sales? • A product that people don’t even know they can have • A product which will make people fall in love as soon as they see the product • Companies have to make a transition from like to love

  10. When does a product generates sales? • WHEN PEOPLE ARE OFFERED A PRODUCT THAT THEY WOULD LOVE • PEOPLE DON’T BUY OKAY TWICE • THEY ONLY BUY WHAT THEY LOVE

  11. Key elements in running a successful marketing campaign • The element of surprise is important in all of business

  12. THE ENTREPRENEUR’S RADIO SHOW Conversations with Self-made Millionaires & High-level Entrepreneurs that Grow Your Business a production of Rock Star Entrepreneur Network www.rockstarentrepreneurnetwork.com

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