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Improving your social media strategies and achieving your goals can be accomplished by understanding and analyzing the key performance indicators (KPIs) of your social media accounts.<br>So here we have 9 social media KPIs to track the effectiveness of your online presence.<br>For additional information reach out to our digital marketing team: https://esolz.net/digital-marketing-services/
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01 Engagement Rate Measure interactions with your content Likes, comments, shares, and clicks Analyze engagement to optimize strategies esolz.net
02 Reach and Impressions Gauge your content's visibility Track reach and impressions Understand your content's impact esolz.net
03 Conversion Rate Measure the effectiveness of your campaigns Track the number of conversions (sales, leads, etc.) Optimize your social media funnel esolz.net
04 Click-Through Rate (CTR) Measure the clickability of your content Analyze CTR for ads and links Improve content to boost CTR esolz.net
05 Return on Investment (ROI) Assess the profitability of your campaigns Compare costs to generated revenue Allocate resources effectively esolz.net
06 Customer Lifetime Value (CLV) Understand the long-term value of customers Measure their value beyond a single purchase Focus on retention and loyalty strategies esolz.net
07 Social Media Traffic Referrals Track visitors coming from social platforms Measure referral traffic's quality and engagement Adjust content for better referral outcomes esolz.net
08 Brand Sentiment Monitor public perception of your brand Analyze sentiment through mentions and comments Engage with both positive and negative feedback esolz.net
09 Social Media Share of Voice (SOV) Measure your brand's visibility in conversations Compare your presence to competitors Strengthen your market position esolz.net
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