Make your signage business get more sales

1. M a k i n g Y o u r M a k i n g Y o u r M a k i n g Y o u r S i g n a g e B u s i n e s s S i g n a g e B u s i n e s s S i g n a g e B u s i n e s s M o r e E f f e c t i v e M o r e E f f e c t i v e M o r e E f f e c t i v e

2. 1 . K e e p T r a c k o f Y o u r C u s t o m e r B a s e A decade ago, pubs loved brightly- lit neon signs. Now pubs are shifting towards classier wooden or metal signs and a more “gastro-pub” aesthetic. As your customers evolve, signages evolve too; deliver what your core industry wants, and you’ll be selling more signages successfully.

3. 2 . U s e A n a l y t i c s t o D e t e r m i n e t h e B e s t P r o d u c t s Make use of Analytics Data. Analytics can show you what products are getting the most interest — and how much they’re actually selling.

4. 3 . A d v e r t i s e i n t h e R i g h t P l a c e s For sign-making companies, business expos, seminars, and other trade shows are great ways to advertise. A flashy sign in the right place brings people in. Display your best signage and take orders on the spot. You’ll be able to bring in a good amount of orders for some time to come — just be careful not to overextend yourself.

5. 4 . C o n n e c t w i t h G r o w i n g B u s i n e s s e s You might think, most of your sales are going to be from the first customers, but that is not true. By maintaining relationships with existing customers, you can also acquire business through their expansion — when your customers’ business grows, they’ll come to you. Maintain friendly relationships with your existing customers through flyers, email, and social media. It will keep you in their consideration when they may need you.

6. 5 . W o r k t o D e v e l o p Y o u r P r e s e n c e In B2B sales today, it’s imperative to maintain a solid online presence and authority. The first thing most business owners do when getting a sign is to look up the company online. You should have your best work online and do proper search engine optimization for online visibility.

7. 6 . S t r e a m l i n e Y o u r O p e r a t i o n s When you can outsource your operations, and it makes sense to outsource your operations, you generally should. Outsourcing your operations means, you’ll be able to increase the volume of your sales. As long as you have complete control over the quality of the final product, outsourcing processes such as manufacturing and assembly means that you can focus on revenue generation — and once you’ve built a reputation within the industry, you’ll be able to use this to expand. Look for areas in which your process could be automated or outsourced.

8. R e a d M o r e : Making Your Signage Business More Effective F o l l o w U s