1 / 22

Marketing Automation

Insight in to interesting facts and figures that demonstrate the future of marketing<br>Source: https://www.exporthub.com/

ExportHub
Download Presentation

Marketing Automation

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Marketing Automation Insight in to interesting facts and figures that demonstrate the future of marketing.

  2. Marketing • What is Marketing? • Product Marketing • Marketing Execution WWW.EXPORTHUB.COM

  3. Marketing Execution • Strategy • Plan WWW.EXPORTHUB.COM

  4. Marketing Automation • A Process • NOT a Software WWW.EXPORTHUB.COM

  5. Goal - Sales • Marketing Responsibilities – Execution • Lead Generation • Engagement • Conversion • Customer Engagement • Satisfaction – Word-of-Mouth WWW.EXPORTHUB.COM

  6. Lead Generation – Conversion Points • Opt-Ins • Entry click-in – SEO / SEM / PPC • Call – in • Engagement • Lead Aggregators, Paid leads Small Steps • Visits • Browse • Sign-up for ‘stuff’ • Abandonment WWW.EXPORTHUB.COM

  7. Conversion WWW.EXPORTHUB.COM

  8. Conversion Logic • Best Practices • A/B and Multivariate testing – colors, columns, white space, buttons • Red vs. Green buttons – vary according to industry, company, site • No Consideration for User Content WWW.EXPORTHUB.COM

  9. User Content • Everything about your Potential Clients • Who are they? • Where they came from? • Where are they now? • What do they know? • Reason for browsing • Are they home? Clinic? Using desktop? Tablet? • Are they trying to solve a problem? Changing EMR? MU Incentive is the motive? • How knowledgeable are they? • Search Engine or campaigns or other media • How close are they to being ready to buy? WWW.EXPORTHUB.COM

  10. Funnel Design • Not just for Sales – Marketing AND Sales Process • Series of steps that lead visitors through website and other marketing and sales tactics towards ultimate conversion point. • Can and should have several funnels depending on your business model • Micro conversions • Bottom line conversions WWW.EXPORTHUB.COM

  11. Funnel WWW.EXPORTHUB.COM

  12. Funnel - Leaks WWW.EXPORTHUB.COM

  13. Funnel - Lean WWW.EXPORTHUB.COM

  14. Plinko WWW.EXPORTHUB.COM

  15. Funnel - Hourglass WWW.EXPORTHUB.COM

  16. Buyer Expectations - ZMOT WWW.EXPORTHUB.COM

  17. WWW.EXPORTHUB.COM

  18. 3 Reasons for Marketing Automation • You Don’t want to miss out on your leads • 79% of Marketing leads are not pursued (salesforce) • You want to engage with HOT prospects quickly • 78% of sales goes to vendor that responds first (salesforce) • Be on Top of mind for your prospects • Nurtured leads deliver 47% higher average order values than non-nurtured leads (Aberdeen) WWW.EXPORTHUB.COM

  19. SEO, PPC, Offline, DM, Social CRM Webform Landing page  @ @ @ Website Drip Campaign @ @ @ - Score Leads Lead Groups Qualified 1 Drip Campaign @ @ @ • Workflows • Activities • Sales alerts based on criteria Qualified 2 Demo Event – online, offline Marketing Automation Simplifies Business Processes Brings Efficiency Ensures Growth Negotiate WWW.EXPORTHUB.COM

  20. WWW.EXPORTHUB.COM

  21. Marketing Automation Vendors Pardot Marketo Infusionsoft Greenrope Act-on Eloqua Hubspot Callidus Salesfusion WWW.EXPORTHUB.COM

  22. Thank You Presented By ExportHub.com WWW.EXPORTHUB.COM

More Related