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the uk sandwich marketthe uk sandwich market

Allegra Strategies LimitedNo 1 Northumberland Avenue, Trafalgar Square, London WC2N 5BW, UKTel: 44(0)20 7691 8800 Fax: 44 (0)20 7691 8810 Email: info@allegra.co.uk www.allegra.co.uk. Trends in the UK Sandwich MarketPresentation at The Taste ExperienceBritish Sandwich AssociationJeffrey Young, Managing Director, Allegra Strategies Ltd1 November 2007.

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the uk sandwich marketthe uk sandwich market

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    1. The UK Sandwich Market Presentation by JEFFREY YOUNG Allegra Strategies

    5. Allegra Strategies provides research and consulting products and services to a wide variety of leading UK and global corporations. Our recent client list includes:

    7. Allegra’s research and analysis over the past decade identifies 7 Mega-trends driving developments across the global food sector, with important consequences for the UK sandwich market.

    16. Growing brand awareness is evident as consumers increasingly use foodservice chain concepts. Vibrant brands that connect to a broad but well-defined target audience are those that gain most customer recognition.

    19. While, 9% of visitors expressed strong opinions in favour of Fairtrade coffee, a high 57% of visitors remain passively indifferent to ethical coffee purchases.

    21. With its highly concentrated population of 60 million and increasingly brand-led, food-conscious consumers, the UK provides a fertile market for quality sandwich providers.

    22. The UK out-of-home food and beverage market is estimated at Ł37 billion and is expected to grow at 1.6% per annum to 2010. Allegra estimates that the daytime on-the-move market at approximately Ł14 billion.

    23. The UK comprises approximately 130,000 Vat registered foodservice businesses with the total number of outlets estimated around 170,000. Restaurants and cafés account for a growing 50% share.

    24. McDonald’s remains the largest foodservice chain in terms of number of outlets. However, this gap is narrowing with Subway soon to reach 1,000 UK outlets.

    29. The UK branded coffee market has quadrupled since 1999 to reach an estimated 3,000 outlets a and accounting for 30% of the defined coffee shop market in 2007. Allegra predicts the branded market to grow by more than 8% to 2010 and ultimately to double within 10 years.

    30. Coffee-focused segment, e.g. Starbucks, Costa Coffee and Caffč Nero is set to grow at 9% to 2010 vs. 8% for the food-focused segment, e.g. Pret and Eat.

    32. According to Allegra’s national telephone sample, 24% of the UK adult population, approximately 11 million individuals, visit coffee shops at least once per week. 47% of the adult population, more than 20 million consumers, visit coffee shops at least once per month.

    33. 25% of coffee shop visitors frequently purchase food items within coffee bars. A further 47% of customers occasionally make food purchases in coffee shops. Only 16.5% of customers never buy food in coffee shops.

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