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Information Pack for MLSs and MLS vendors

Google is the most-used search engine for researching and purchasing real estate ... a way for providers to help users find their information more easily on Google ...

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Information Pack for MLSs and MLS vendors

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  1. Information Pack forMLSs and MLS vendors October 2006

  2. Why to work with Google through Base Google Confidential

  3. Real Estate Buyers Use Search and Google 56.5% of searches on “real estate” and related terms were conducted on Google and our search partners. Other44% GoogleNetwork56% Source: comScore, November 2005) Google Confidential

  4. 80% 70% 60% 50% 40% 30% 20% 10% 0% Use of Google for Real Estate Information Google is the most-used search engine for researching and purchasing real estate information and services… 77% 61% 31% 18% 13% 8% 7% 6% 4% 3% 2% 2% 0% 0% Yahoo MSN Ask Jeeves AOL Alta Vista Netscape Lycos iWon Looksmart Wisenut Infospace Other (please specify) All- theweb Which of the following search engines do you use when you research or purchase Real Estate information or services online? Source: 2005 Real Estate Consumer Survey, conducted by Insight Express (Dec. 2004) Google Confidential

  5. Users: Search for Real Estate Info on Google Many Real Estate Searches - e.g. "Real Estate Homes for Sale" or “Phoenix Homes" - yield a search refine feature, giving users the ability to more easily find listings that match their needs Google Confidential

  6. Display of Real Estate Search Results Further ability for users to refine searches based on attributes Links back to content provider’s website Display of search results on Google Maps Google Confidential

  7. Google Base for Real Estate What the product is: • a free distribution tool • a platform for the real estate community to actively upload real estate listings to Google • a way for providers to help users find their information more easily on Google What the product is *not*: • a broker • a fee-based lead generation site • an end-to-end real estate solution • a competitor for buyer relationships • a national MLS Google Confidential

  8. Product Features • Up-to-date real estate listings on a Google map. • User interface for deeper real estate search • Links to real estate listing providers for users to find more detailed information • Integration of real estate listings into Google’s natural search results Google Confidential

  9. Benefits for Users • Better search experience for real estate • Search through a comprehensive source of listings with details • Refine search results based on real estate specific attributes • Tailored display of real estate information through integration of local and mapping information • Access to real estate information in Google.com search results Google Confidential

  10. Benefits for MLSs and their members • Free traffic and leads through natural search results on Google properties. No referral fees • Attribution and awareness through prominent links back to content provider • Wide and timely distribution of listings to the Google user base • Direct link consumers to deep pages in your website that are not currently in the Google Index. • Hosting services for images and videos related to your listings Google Confidential

  11. How to work with Google through Base Google Confidential

  12. Broker MLS How Google works with MLSs • MLS signs online agreement with Google • MLS submits permission requests to its broker members • Brokers provide permission in writing to MLS Permission requests Online Agreement Vendor Google Confidential

  13. Broker MLS How Google works with MLSs (cont’d) • Through its vendor and/or on its own, MLS creates a data feed of listings Vendor • On a daily basis, the MLS submits this information to Google via Base • Google authorizes this feed and publishes it on Google Daily feed of broker-owned listings ONLY Users Google Confidential

  14. Users Broker MLS How Google works with MLSs • Users searching for real estate on Google access real estate listings • Users look for details via the link provided • The MLS can pass this lead to the broker site or have it directed to their own site. Search for real estate Property details page (MLS can pass lead to broker site or their own site) Google Confidential

  15. Want to learn more? • If you are a broker, board member, or Executive Officer at an MLS, email postmylistings@google.com to talk to a representative from Google about how they can help you upload to Google Base. • Get smart about Google Base by visiting www.google.com/baseformls. • If you are an agent, speak to your broker about uploading your listings • Note that vendors can only upload your listing with broker permission, and subject to regional MLS rules. Google Confidential

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