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Sweden.se case presentation from Wordcamp in Krakow

Presentation from Wordcamp 2015 in Krakow, Poland. Speakers Per Gårdehall from Swedish Institute and Linus Wallén and Carl Klingberg from Fröjd Interactive.

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Sweden.se case presentation from Wordcamp in Krakow

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  1. SWEDEN.SE AND PROMOTING SWEDEN USING WORDPRESS Per Gårdehall, The Swedish Institute Krakow, September 12, 2015

  2. ICELAND FINLAND NORWAY SWEDEN DENMARK Sweden in the world Is a strong global image of a country important?

  3. Sweden.seand promoting Sweden usingWordPress > Sweden’s reputation Sweden’s reputation

  4. Sweden.seand promoting Sweden usingWordPress > What is sweden.se? What is sweden.se? The officalgateway launchedin 2002 Joint project involvingthe Council for the Promotion of Sweden Sweden’sofficial digital platform and source for facts about Sweden An efficient way of reachingout and an important strategic tool A summary of what Sweden has to offer and howto find out more • • • • •

  5. Sweden.seand promoting Sweden usingWordPress > Revamped in 2013 – wishlist Revamped in 2013 - wish list • Relevant content • Great imagery • Open Source (of course!) • Responsive design • Forefront of digital communications • Facts presented in an interesting way • Fast and global access

  6. Sweden.seand promoting Sweden usingWordPress > A new identity A new identity • Oneidentity fits all • International communication • Yellow/blue and a symbol?

  7. Sweden.seand promoting Sweden usingWordPress > The flag – a recognizable symbol • The flag - a recognizable symbol

  8. Sweden.seand promoting Sweden usingWordPress > A new identity • The primary typeface is Sweden Sans – a classic and timeless typeface that can be used in both digital and analogue formats

  9. Sweden.seand promoting Sweden usingWordPress > The actualsite The actual site • Launchedin November 2013 • The CMS is WordPress (Open Source) • Flat design with tags instead of menus • Responsive design - working on all platforms • Fast global hostingin the cloud • Unite the officialSwedish organizationspromotiong Sweden abroad

  10. Sweden.seand promoting Sweden usingWordPress > And here it is… And here it is…

  11. Sweden.seand promoting Sweden usingWordPress > Content Content • Stories • Fact sheets • Quick  facts • Images

  12. Sweden.seand promoting Sweden usingWordPress > Sweden in socal media Sweden in social media • Facebook • Google+ • Twitter • YouTube/Vimeo 3 million followersin total!

  13. Sweden.seand promoting Sweden usingWordPress –Other languages? Other languages? • In Chinese– sweden.cn – new version summer 2015 è • In Russian and Arabic – new versions 2016 è

  14. Sweden.seand promoting Sweden usingWordPress –Sweden.cnidentity Sweden.cn identity • Reuse the sweden.se identity • Translate existing content • Reuse images from Imagebank Sweden • Responsive design means flat design • Iterative process – the sweden.se setup will work • Team mainly based in Sweden

  15. Internet in China • 700 million Internet users • 80% usesmartphones! • New platforms: • Twitter – Weibo • Facebook – WeChat • YouTube– Yoku • Google - Baidu

  16. Sweden.seand promoting Sweden usingWordPress > What’s next for sweden.se? What’s next for sweden.se? Infographics Custommade storytelling Use films in storytelling Gamification World Wide Web and beyond? • • • • •

  17. Sweden.seand promoting Sweden usingWordPress > Word – the right coice? WordPress - the right choice? Yes!

  18. Why WordPress? • Easy, intuitive and fun to use for editors • Open Source • Affordable • Development and plugins • Simplicity and SEO friendly

  19. MORE INFORMATION: • • • • per.gardehall@si.se sweden.se /  sweden.cn /  ar.sweden.cn si.se curatorsofsweden.com /  @sweden

  20. PHOTO  CREDITS Page  3  – Staffan  Widstrand,  Sonia  Jansson  and  Lena  Granefelt /  imagebank.sweden.se Creative Commons /  Flickr Page  5  – Photo  of ABBA  ©  ABBA  The  Museum   Photo  of Olof  Palme  by  Hans  Hemlin

  21. Carl Klingberg Lead developer Linus Wallen Project manager

  22. About Fröjd agency - Full service web agency - Active since: 2006 - 18 employees and growing - Location: Stockholm with a sister agency in St. Petersburg

  23. We are: - Full stack developers - Tech-savvy art directors - Project managers with technical background - Platform independent - Wordpress 45% - EPiServer 25% - Django 15% - Node.JS 5% - Drupal 5% - Other 5%

  24. Sweden.se challenges: - Create customized articles. - Group articles like chapters. - Embed facts into the articles. - Implement fully customized content within the solution. - Advanced search. - High performance through out the world.

  25. Working with WP and big projects: - Take your time to plan the architecture before the developing starts. - Use a common standard for CSS, php and commenting, both within the project and when versioning. - Control your architecture and your plugins. - Control your architecture and your plugins!!! - Control your architecture and your plugins!!! -No seriously… control your architecture and your plugins!!!

  26. Our plugin checklist: 1. Is it version controlled and stable? 2. Is there a vivid community around it? 3. Does it have a track record? 4. Is it adding extra database queries? 5. Is it performing remote requests? 6. Is it loading A LOT of script and styles on every page? 7. Does it perform complex operations? 8. Does it do one thing, or fifty?

  27. Article Segments:

  28. Building Articles:

  29. Content control:

  30. Collections:

  31. Quick facts about Sweden:

  32. Customized content:

  33. Sorting:

  34. Performance globally:

  35. Thank you for listening! Contact Office Links Linus Wallen / Project manager +46 735 23 25 26 linus.wallen@frojd.se Fröjd Interactive Adolf Fredriks Kyrkogata 12 111 37 Stockholm Sweden Twitter (Agency): @FrojdAgency Twitter (Tech): @Frojd_labs www.frojd.se LinkedIn: /linuswallen

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