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Garima Digital Marketing ppt

Digital marketing refers to the use of digital channels and technologies to promote and advertise products, services, or brands to a target audience. It encompasses various online platforms and methods to reach potential customers, increase brand awareness, and drive conversions. Digital marketing has become increasingly important in the modern business landscape due to the growing reliance on digital devices and the internet for various activities.

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Garima Digital Marketing ppt

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Presentation Transcript

  1. WELCOME

  2. What is Digital Marketing? • Digital marketing refers to the practice of promoting products or services using digital channels and technologies. It leverages the internet, mobile devices, social media, search engines, email, and other digital platforms to reach and engage with potential customers. Digital marketing has become increasingly popular and effective due to the widespread use of technology and the internet in today's society.

  3. COMPONENTS OF DIGITAL MARKETING Website and SEO (Search Engine Optimization): A well-designed and user-friendly website is the foundation of any digital marketing strategy. SEO involves optimizing the website to rank higher in search engine results, thereby increasing organic traffic. Content Marketing: Creating valuable and relevant content, such as blog posts, articles, videos, infographics, etc., to attract and engage the target audience. Content marketing aims to build brand awareness, authority, and trust. Social Media Marketing: Utilizing social media platforms like Facebook, Instagram, Twitter, LinkedIn, etc., to connect with the audience, share content, and build a community around the brand. Email Marketing: Sending targeted emails to potential and existing customers to promote products, offers, or provide valuable information. Email marketing helps nurture leads and maintain customer relationships. Pay-Per-Click (PPC) Advertising: Running paid advertising campaigns on search engines or social media platforms, where advertisers pay a fee each time their ad is clicked. It's an effective way to drive traffic and generate leads.

  4. WHAT IS GOOGLE MY BUSINESS

  5. Google my business • GOOGLE PROFILE IS AN EASY TO USE TOOL FOR BUSINESS AND ORGANIZATION TO MANAGE THEIR ONLINE PRESENCE ACROSS GOOGLE • TO HELP CUXTOMERS FIND YOUR BUSINESS • YOU CAN VERIFY YOUR BUSINESS AND EDIT YOUR BUSINESS INFORMATION

  6. SEARCH ENGINE OPTIMIZATION SEO

  7. Types of seo • white hat seo • Black hat seo • Grey hat seo

  8. White hat seo Seo part 1

  9. BLACK HAT SEO Seo part 2

  10. White hat seo • The term used to refer to seo strategies that function within the rules and expectations of search engines and searches.

  11. BLACK HAT SEO • A pratice against search engines guidelines used to get a site ranking higher in search results .

  12. GREY HAT SEO • The combination of seo methods that go along with Google web master guidelines and those that violate them

  13. GREY HAT SEO Seo part 3

  14. SEO PARTS difference

  15. BACKLINK • A backlink is a link from some other website to that web resource. A web resource may be a website, web page, or web directory. A backlink is a reference comparable to a citation

  16. INDEXING • An index is a list of words or phrases and associated pointers to where useful material relating to that heading can be found in a document or collection of documents. Examples are an index in the back matter of a book and an index that serves as a library catalog

  17. CRAWLING • Crawling is the discovery process in which search engines send out a team of robots (known as crawlers or spiders) to find new and updated content. Content can vary — it could be a webpage, an image, a video, a PDF, etc. — but regardless of the format, content is discovered by links.

  18. GOOGLE BOTS • Googlebot is Google's web crawling robot, allowing you to search, add, scan, and index new web pages. Crawling is the process by which Googlebot discovers new and updated pages and adds them to Google's index. In addition to locating and indexing web pages, Googlebot also indexes files, such as .

  19. DIRECTORY SUBMISSION • Directory Submission is a process of submitting your website URL to various web directories (websites) with the aim of building backlinks thus increasing business growth. This is the off-page SEO technique, used to generate outsider links for your website.

  20. Thank you SUBMITTED BY GARIMA DHAWAN

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