24 Indispensable Ways to Grow Your Brand’s Social Media Presence

1. 24 Indispensable Ways to Grow Your Brand’s Social Media Presence Social media is a great way to amplify your product marketing strategy in the digital world. There are numerous tried and tested methods available that can help to boost your social media presence. Let’s take a look at these methods, and learn how to implement them effectively. 1. Set Your Goals Before you get to work on improving your social media presence, make sure you have clear goals in mind. You should have an idea of exactly what you want to achieve. This must be done before you begin the other steps of your campaign. If you don’t do this, you might end up wasting your time and resources. It’s important that you know how each social media platform that you use works. And you should have an idea of the exact audience that you are targeting. You can decide your target audience on the basis of demographics, locations, and interests. You should always set precise targets to know which direction you’re moving in. These could be to increase brand awareness, grow followers, boost engagement, or even generate leads. Having specific goals will allow you to measure your success and increase your social media presence in the long run. 2. Create a Great Profile When you join a social media platform or are about to implement your strategy, check your profile first. You must complete your profile and fill in every single field that is applicable to your business. A complete profile is a necessity for growing your social media presence. Create a short bio for your brand that tells your story. While writing this bio, use a few relevant keywords which may help drive traffic to your profile. Make sure that you have both your cover photo and display pictures in place. These should ideally have your brand’s logo somewhere and be attractive too. It’s the first thing anyone visiting your profile will see. Your profile images work as deciding factors of whether the viewer will scroll down or simply navigate away. It is due to this reason that they are instrumental in increasing your social media presence. Once your profile is complete with the required information, it improves your brand’s credibility. Whenever anyone visits your profile, if they can find relevant information, they will start trusting your brand further. If there is little or no information, chances are

2. that they may not get to know your brand. This can hamper your chances of improving your social media presence. 3. Follow Relevant Accounts You can grow followers, but only if they know that your brand is a legitimate one. To help prove your legitimacy, you can follow other brands and accounts of real people. The point to be kept in mind is that these accounts should ideally be relevant to your brand and business. It is important to do this to establish your authenticity and increase your social media presence. And many of those people or brands may even follow you back, thus improving your credibility. 4. Interact With Your Audience Once you’ve gathered some followers, you can start posting helpful content on your accounts. However, simply posting content with links or media won’t help you grow your social media presence. You really need to interact with your audience to start grabbing their interest. Make sure that you respond to their posts or reply to them when they comment on yours. The idea is to connect with your audience and make them feel connected to your brand. Only when your audience feels connected to your brand will they want to learn more about it. 5. Understand Your Audience After starting to interact with your audience, you need to figure out their needs. It is only then that you’ll be able to interact with them on a more personal level. When you know what your audience wants to see or read, you can tailor your content to suit them. When they are able to relate to the content better, they’ll engage with it more and that will help increase your social media presence. Additionally, once you are able to fine-tune your content, you’ll be able to bring them to your website or business. This is simply because of the fact that you’re giving them exactly what they want to see or do. 6. Put Follow Buttons On Your Website Don’t waste the traffic that you are getting on your website/ Use it to gain valuable followers on your social media accounts and grow your social media presence. Many brands make the mistake of not putting social media buttons on their websites. These buttons are an easy way to increase your social media presence and number of followers.

3. Place these buttons at locations where your website visitors can spot them with ease. However, don’t go overboard, and have them all over your website. This may put off your visitors. A good practice is to put them on the upper right-hand side of your website. But make sure that you define each button well. You must also make a clear distinction between the share and follow buttons as well. 7. Link Your Profiles and Website Make sure that you link all of your social media accounts like Facebook, Twitter, and Instagram to your website. This will help your audience learn more about your brand with ease. Additionally, it will help increase both your website traffic and social media presence. 8. Conduct Events Events are a great mode to spread awareness about your brand. You can use your own hashtags and social media handles on your printed materials or signage. This can help grab the attention of the audience of the events. You can get as creative as you want to, and promote your hashtags and social media accounts at events. This can help you get traffic to your social media profiles and thus grow your social media presence. 9. Share Your Profiles One great way of enhancing your social media presence is simply to share your brand’s social profiles. Share your social media handles with people you know. However, try not to spam them. Do it in a non-pushy manner. This will make them aware of your presence on social media platforms. They may even share them with people they know and help spread the word. 10. Use Hashtags Hashtags are used to bring together similar content under one roof. Whenever you post something on your social media accounts, try to incorporate some hashtags. These can bring people to your social media accounts and subsequently to your website. They matter a lot, especially when you’re posting on Twitter and Instagram. 11. Ask Your Clients to Share Another good way of attracting more followers is to ask your existing followers to share your branded hashtags in their posts. This can attract more eyeballs and attention towards your profile, which can result in an increase in your social media presence. For

4. the best results, offer an incentive to your followers to encourage them to share your branded hashtags. 12. Paid Promotions If you’ve tried all of the different ways to try to gain social media presence organically, you can move on to paid promotions. Nearly every social media platform has the option to run advertisements. Using these advertisements, you can reach a highly targeted audience on social networks. You can target people based on location, demographics, and interests. Based on your target audience, you can then enter the details while creating your paid promotion. This can help you effectively target the right people and get higher engagement and conversions. There’s a lot you can do with paid promotions. You could run promotions to increase your page likes, boost engagements, get link clicks, or even drive sales. Paid ads can help you harness the true power of social media and grow your social media presence. The best part about paid promotions is that they are often cheaper than other types of marketing. So you can use them to promote your business when you have a tight budget. Visit http://gnexttechllc.com/ for Digital Marketing Company, Digital Advertising Company, SEO Service Provider, SEO Company, Social Media Marketing Company, Web Design Development Company, Web Design Company, Graphics Design Company, Software Company, Software Development Company, Mobile Apps Development Company.