Turkcell the first ever application portal for operators

1. What has been achieved and how? • The Turkcell Application store powered by ForumNokia was launched in October 2008 • Turkcell, Turkey’s leading mobile operator can now provide a wide range of mobile applications to a potential 35 Million customers • As Turkcell’s trusted partner for quality applications and services, ForumNokia managed to deploy 100+ developer applications within 4 months • Initiated the come-back of Nokia as the preferred mobile platform for developers • The operator successfully implemented their Value Adding Service with attractive data plans, and ultimately increased their bottom line and ARPU • Created a Win-Win scenario for all parties involved: Operators, Developers and naturally Nokia • The portal is called “Uygulama Pazarı” which means application market in Turkish Company Confidential 1

2. Executive Summary A new online application market place brings the work of Forum Nokia developers to 35 million Turkcell subscribers in Turkey In October 2008, Forum Nokia’s EMEA Business Development team reached a significant milestone in their plans to make Forum Nokia the preferred partner for mobile developer communities & operators and confirm Nokia in the Services business. Working with Turkcell, the leading mobile operator in Turkey, and the third biggest GSM operator in Europe based on subscriber numbers, the Forum Nokia team helped Turkcell in the creation and launch of their application market and provide their more than 35 million subscribers, a wide range of mobile applications. (Read the full article: NewsHub Article) Based on the success and excellent results of this project, this new business model has now been taken as a best practice and implemented with other major operators globally starting with Telenor, Orange, AT&T and Telefonica Nokia Turkey: “Like Turkcell we also think that the portal is an important tool for us, not only for selling devices and applications but also for retention where the penetration is about 90% already now…. it is a fact that now we are dominating the Turkcell devices portfolio ” Company Confidential 2

3. Business Case and Results • Business case for Turkcell: 30% of net revenues • Business case for Kokteyl: 20% of net revenues • Business case for developer(s): 50% of net revenues • Business case for Nokia: • Current subscriber base handsets: • 35 Million Turkcell subscribers • 19 Million Java enabled handsets • 15 Million Symbian handsets • Nokia has the opportunity to gain market share in the market with these new services • Since the launch of the application portal Nokia’s two device campaigns (totaling more than 35k devices) have outnumbered the competition in Turkcell’s device portfolio • Since the project has just completed and portal started by now we can not provide exact figures on increased device sales and market share Distribution of 100 € in value chain VAT (18%) SCT (25%) 12,60 17,50 10,50 0,20 17,80 11,84 29,60 100,00 Treasury Share (15%) TA Share (0,35%) Turkcell (30%) Kokteyl (20%) Content Provider (50%) End User Price Company Confidential 3

4. Value for Consumers Consumer needs: • Availability of appealing mobile services & applications • Easy way for consumers to get individually relevant services Concrete value of this project to consumers: • The project solved the issues consumers had in finding & downloading mobile applications by proposing a one-stop shop for all Turkcell subscribers • Consumers can personalize and customize their devices by selecting and using those applications and therefore they get more value for investing in a Nokia device • Consumers get more value for their Turkcell subscription • We capitalized on the rational and emotional connection that consumers have with their devices User experience: • The easy availability of applications that enhances user experience How has the project increased customer satisfaction: • This project increased user experience satisfaction based on the feedback we have received from the customer (Turkcell) Company Confidential 4

5. Innovativeness Describe the concrete innovative deliverable that your project created • Totally new way to deliver Nokia developer partners’ applications via operator channel by creating valuable business for all parties Does the project provide Nokia with sustainable competitive advantage • In the current competitive services market, Nokia differentiates from competitors by delivering local and relevant content into the hands of consumers – more and better than competitors • By providing business for Nokia developer community, Nokia make sure the partners remain and innovate on top of Nokia devices instead of competitors’ devices Describe how your team used out-of-the-box thinking and how your team has shown pioneering spirit? • Because nobody did this before - we made it! • The team challenged the traditional way of working by transforming the existing partnership into new distribution and revenue channel • Considering the challenges with Nokia internal distribution channels, and to counter the iPhone app store launch, the team saw an opportunity to leverage existing operator partnerships and transform them into a valuable distribution channel for 3rd party developers, thus showcasing the multiple business opportunities that Nokia can offer to developers and re-establish Nokia as the preferred mobile platform for developers. Company Confidential 5

6. Value for Nokia Describe how this project contributed to improve Nokia’s business? • This project has strengthened the customer relationship to a strategic level • Reference from Turkcell: “In an environment where all the vendors are launching their application stores, our portal is very important for us in order to stay competitive. In addition to this we also see this as a main contributor to our strategy towards convergence gaining importance with 3G.” • Reference from the local account team: “Like Turkcell we also think that the portal is an important tool for us, not only for selling devices and applications but also for retention where the penetration is 90%” • Reference from the local account team: “now we have better relation with our customer” • Based on the feedback from local Nokia account team and Turkcell there is high expectations to increase Nokia sales, market share, consumer loyalty and brand preference Has the project provided new business opportunities for Nokia? • 80% of the applications on the portal are working only on Nokia devices, hence consumers need to have a Nokia device to buy and use applications • Make mobile applications and services obvious on Nokia devices • Reestablish Nokia as the preferred mobile platform for developers What is the scalability of the outcome and project results? • Based on this success and excellent results, this new business model has now been taken as a best practice and implemented with major operators globally starting with Telenor, Orange, AT&T, Telefonica and T-Mobile. • One case reference link: Forum Nokia and Orange Has the project contributed to Employee satisfaction? • The team is satisfied in proving the win-win scenario for all parties involved; Nokia-Developers-Operators- Consumers Company Confidential 6

7. Implementation How well did the project meet its targets • The project exceeded its targets in execution and deliverables • Excellent feedback received from all stakeholders • Very cost efficient project for Nokia: we did not require any additional budget for the project How was the project steered and managed? • Everything was managed by our team’s own resources • Only necessary relevant face to face meeting with Turkcell • Cost efficient and environmental friendly follow-up meetings (confcalls and video meetings) What were the biggest challenges met during the project? • We didn’t have appropriate tools for this type of project which generated additional efforts for the team • As a new approach we faced some internal resistance Here some facts about the portal implementation, categories, amount of applications, price range 26 foreign and 7 local application providers 190 foreign and 39 local applications in 13 categories Dönem DATE İçerik Sayısı APPLICATIONS Launch 100 Oct 08 120 Nov 08 142 Dec 08 200 Jan 09 212 Feb 09 229 Fiyat Aralığı PRICE RANGE İçerik Sayısı APPLICATIONS Demo/Free 19 0-5 TL 11 5-15 TL 116 15-50 TL 63 50+ TL 3 Company Confidential 7