Pay Per Click Advertising Tips: 5 Keys to Amazing PPC Ad Headlines

1. April 21, 2017 Pay Per Click Advertising Tips: 5 Keys to Amazing PPC Ad Headlines Image 1: Pay per click advertising through Google helps all businesses thrive Did you know that businesses earn $3 for every $1.60 they spend on pay per click advertisements? It’s no wonder why many businesses are starting to expand their PPC budgets to reap even more value for pay per click advertising. Simply running PPC ads isn’t enough to produce value for your business however. For the best results, your ads need to be attention-grabbing and engaging. The best way to do that is to write better headlines. With that in mind, here are a few tips to help you write better headlines: Page | 1

2. Make Offers Clear Seeing as PPC ad titles usually have restrictive character counts, it’s vital that you make your offers easy to understand. Simply put, you cannot waste precious characters on words that add no value to your PPC ad. Instead of trying to come up with a very clever and “click bait-y” headline, it’s best to keep things clear and concise. This eliminates confusion, which can encourage more people to pay attention to your ad and click on it. Include Keywords (When Possible) Sometimes, it isn’t enough to simply target a series of keywords when creating your PPC ad campaign. Some people may not immediately sense how your ad is related to their search query, which may lead them to ignore your ad altogether. One of the best ways to avoid this would be to include a keyword you’re targeting in your headline. Of course, only do this when it’s possible to fit it within the character limit. Avoid Buzzwords/Industry Jargon Industry jargon is useful in many instances, especially if your business is a niche B2B service that works closely with professionals. If your business doesn’t fit the bill, it’s best to leave buzzwords and industry jargon by the wayside when writing your PPC ad headline. Using simple language is your best bet to ensure you don’t confuse or overwhelm potential customers. This makes your ads more accessible and easier to read, which will eventually lead to more clicks. Prioritize Customers Not Yourself PPC ads are meant to be for the benefit of your customers, not your business. You’d be surprised by how many people forget this. As such, be sure to prioritize the interests of your customers. Page | 2

3. Try to think of the questions they may have in mind when they conducted their search and make sure your headline is able to provide them with an answer to that question. A great example of this would be if you were a dermatologist offering acne treatment. A poor ad headline you might see would be “Trouble with Acne?” A better idea would be to have a headline like “Get Rid of Acne Fast” since it offers the end solution searchers are looking for. Update Your Existing Ads It’s only natural to find recent events exciting. You can use this to your advantage by updating pay per click advertising headlines based on your accomplishments. Several studies have shown that timely and updated ads enjoy a significant 217 percent boost in CTR and a 23 percent conversion rate improvement. An example of this method would be to state how many clients you’ve helped over a period of time. If you are a DUI lawyer, you may want to change a PPC ad’s headline to highlight you’ve helped 50 people successfully fight their DUI charges in the last three months. About Grow Smart Marketing: Grow Smart Marketing is an online marketing company based in Atlanta, Georgia. As a full-service agency, Grow Smart Marketing offers a wide range of digital marketing services that help businesses of all sizes improve their online presence and grow their online brand. Sources: How to write PPC text ads in 2017’s sophisticated environment, searchengineland.com Google’s Share of Search Ad Market Projected to Grow to 80% by 2019, searchenginejournal.com Page | 3