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Growth Hacking Asia @ Echelon Asia Summit 2015

Growth Hacking Asia's presentation at Echelon Asia Summit 2015: Growth Hacking Your Way To Traction

GrowthHackingAsia
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Growth Hacking Asia @ Echelon Asia Summit 2015

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  1. Growth Hacking Your Way To Traction @ Echelon Asia Summit 2015

  2. Growth Hacking?

  3. MAGIC?

  4. SILVER BULLET?

  5. NOPE!

  6. So what is growth hacking?

  7. Map out and optimize the user lifecycle for your product

  8. Growth Hacker’s Job

  9. When to growth hack?

  10. Growth Transition to Growth Product/Market Fit

  11. What is product/market fit?

  12. How would you feel if you could no longer use my product? XX

  13. User Acquisition Can you hear me now?

  14. USER ACQUISITION STRATEGIES • Communities • Partnerships/Swaps & Integrations • Landing Pages • Content Marketing • Forums, blogs, online communities, etc. • Paid Ads • Affiliate Programs

  15. COMMUNITIES (Online & Offline)

  16. Partnerships/Swaps & Integrations

  17. Signups with promo code for free office space (that they found online!)

  18. Landing Pages

  19. Companies with 10+ landing pages get 55% more signups SourceL http://blog.hubspot.com/blog/tabid/6307/bid/33756/Why-You-Yes-You-Need-to-Create-More-Landing-Pages.aspx

  20. Each page should be 90% unique: • Different offers • Different customer segments • Different unique selling points

  21. Content Marketing

  22. Content Marketing – Mint.com • STRATEGY: • Content rich personal finance blog for young professionals • RESULTS: • Blog became #1 in personal finance. By the time of launch, Mint had more traffic than all other personal finance sites combined • 20K+ email addresses collected within 9 months

  23. Content Marketing – Mint.com User Generated Guest Posts Blogger Interviews Email Signup after each post

  24. http://www.outbrain.com/

  25. https://www.taboola.com/

  26. Forums, blogs, online communities, etc.

  27. Approx. 500 views • 48.5% conversion from Quora to page views • 50 conversions • 20% conversion from page view to signup • Cost: $0; 30 minutes of searching and writing

  28. Paid Ads

  29. Find your competitor’s customers

  30. Affiliate programs

  31. Don’t forget to track it all!

  32. UTM trackers

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