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Advertising Sponsorships

Automotive. Legal. Careers. Dating. Real Estate. 2. Sponsorships. Sponsorships Available. in ... with News stories any time online video is available to complement the news. ...

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Advertising Sponsorships

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    Advertising & Sponsorship Opportunities Spring 2006

    Slide 2:Advertising & Sponsorships

    “Display” Advertising Sponsorship Opportunities Standard Content Sponsorships Threaded Content Sponsorships Content Integration Sponsorships WebVision Sponsorships Special Opportunities WCVB Convergence Packages Seasonal Content Sponsorships Online Contests & Full Page Ads Home Page Rich Media Advertising Pre-Roll Streaming Video Advertising “Web Driver” TV Commercials

    Slide 3:Display Advertising Available in Targeted Content Areas:

    Local Content Home Page News WeatherPlus Sports TrafficWatch3 HealthWatch3 Irresistible News (off-beat stories) Slideshows Lifestyles Entertainment Recipes Money Food Family Education Technology House & Home Travel Helpful Tools Automotive Legal Careers Dating Real Estate 1. Display Advertising

    Slide 4:Large Format Display Ads Home Page

    300 x 250 Display 728 x 90 Leader Board Large Format Ad units provide strong branding, visibility and creative opportunities on the Homepage: Leaderboard (728x90) Display (300x250) Available on on impression-based schedules. Impressions guaranteed on a monthly basis, or flights as needed and available. Reporting on impression delivery and Web site click-throughs is available. 1. Display Advertising

    160 x 600 Skyscraper Large Format Ad units provide strong branding, visibility and creative opportunities on each Content Channel’s main (“index) page: Leaderboard (728x90) Display (300x250) Skyscraper (160x600) Available on on impression-based schedules. Impressions guaranteed on a monthly basis, or flights as needed and available. Reporting on impression delivery and Web site click-throughs is available. 300 x 250 Display 728 x 90 Leader Board

    Slide 5:Large Format Display Ads Content Channel “Index” Page

    1. Display Advertising

    160 x 600 Skyscraper Large Format Ad units provide strong branding, visibility and creative opportunities throughout the text of stories, including an integrated display unit: Leaderboard (728x90) Display (300x250) Skyscraper (160x600) Available on on impression-based schedules. Impressions guaranteed on a monthly basis, or flights as needed and available. Reporting on impression delivery and Web site click-throughs is available. 300 x 250 Display 728 x 90 Leader Board

    Slide 6:Large Format Display Ads Content Channel “Story” Page

    1. Display Advertising

    Local Content Home Page News Weather Sports Traffic Health Irresistible News Slideshows Lifestyles Entertainment Recipes Money Food Family Education Technology House & Home Travel Helpful Tools Automotive Legal Careers Dating Real Estate 2. Sponsorships

    Slide 7:Sponsorships Available in Targeted Content Areas:

    Slide 8:Standard Content Sponsorships “Entertainment” Section Example

    Headline sponsorship on section “index” page Sponsorship on story pages Standard Sponsorships include a “titlebar” logo position on the main headline area, a permanent ad position on the front page of the sponsored section, and a permanent ad position throughout story pages within that section. 2. Sponsorships “Titlebar” logo position Four Sponsorships Available in each content channel. (25% rotation with four sponsors, 100% rotation with one sponsor, etc…)

    “Index” Page Sponsorship Position + Titlebar Logo

    Slide 9: “Threaded” Sponsorships Provide consistent logo and sponsorship branding on the home page and throughout all pages within the sponsored section. “Threaded” sponsorships occupy the same positions as “standard” sponsorships and rotate with up to four sponsors.

    Homepage Titlebar Logo Logo at close of stories 2. Sponsorships “Titlebar” logo position “Story” Page position

    Slide 10:WebVision & Content Integration Only Available on Content “Index” Pages. May be combined with “standard” or “threaded” sponsorship positions.

    2. Sponsorships

    Slide 11:Special Opportunities

    Exciting special sections highlight the best of the seasons and special events throughout the year. Seasonal Sponsorships 3. Special Opportunities Online contesting is an exciting way to engage viewers, feature products, and develop a valuable Opt-In Database of customer information. Online contesting can also be used to develop market research information by adding questions or “qualifiers” to the contest entry Online Contests include: Feature in the contests section in Entertainment. Inclusion in weekly “contests” e-mail newsletter. Advertising support Administration of contest database – Client will receive a complete list of all opt-in users for use in follow-up marketing. Online Contests 3. Special Opportunities Useful for clients with no website, or for specific promotions. Linked from ads (not a stand-alone Web site). Incorporate navigation links to client’s website. Contests, video, printable coupons, surveys and other interactive features. Be strategic about engaging content for viewers. Full Page Ads 3. Special Opportunities Client Content & Links TheBostonChannel.com offers viewers 20 categories of newsletters to “opt-in” to receive. News, Weather and Entertainment dominate the subscriber lists. E-Mail Newsletters receive the following monthly exposure: 16% click-through rate on News headlines. Over 69,000 subscribers with over 195,000 subscriptions. Over 2.2 Million Emails Sent Over 166,000 Clicks. 7.5% Click Rate. “Opt-In” Subscription E-Mail Newsletters 3. Special Opportunities Dropdown, Flying, floating or otherwise animating ads that grab viewers attention. Run for 8-10 seconds of animation. Schedule to specific pages or sections. Run in rotation, not on guaranteed impressions. Best used for promotional flights. Tie to fixed ad positions. Rich Media – “Action Ads” TheBostonChannel.com slideshows cover a wide array of topics, from coverage of the latest News stories to images of big sporting events, celebrities, Entertainment headlines and more. Slideshows are promoted within content features throughout the Web site and in their own special section Leaderboard Ad position in Slideshows. Slideshows

    Slide 17:

    3. Special Opportunities TheBostonChannel.com Slideshow

    1 Video Sponsorships: Your :15 commercial (video or animation) runs prior to each video segment. Leaderboard Ad on the video page is synced to your video ad in the player window. TheBostonChannel.com Videos Video Section & Viewer Playlist 4. Streaming Video WCVB Streaming video coverage features the latest local and national news. Viewers can browse video to create their own playlists, search for the video they want to see and review the most popular videos on TheBostonChannel.com in full-screen mode. Helpful “Online Guide” Marianne Milano directs viewers to specific sections of the Web site. Spots use the WCVB look and feel, with Marianne directing viewers to the TheBostonChannel.com section that will feature your sponsorship. Your sponsorship will be integrated in the Web Driver spots on WCVB.

    Slide 19:“Web Driver” On-air Promotion

    5. “Web Drivers” Marianne Milano Your Helpful Online Guide

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