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Most Impressive PR Leaders, Making Waves in the Industry, 2023

This edition features a handful of Most Impressive PR Leaders in Brand Consulting that are at the forefront of leading us into a digital future.<br>

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Most Impressive PR Leaders, Making Waves in the Industry, 2023

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  1. Empowering the Accounting and Finance Field Having spent three decades in the marketing and communications industries, boasting additional experience in learning innovation, operational effectiveness, efficiency, and digital transformation, Cheryl Wipper has made her mark. She possesses a unique leadership attribute, the ability to view her organization as an outsider would. This perspective has helped her stay ahead of the curve, developing and implementing strategies well ahead of other professional associations.

  2. Cheryl Wipper As the Vice President – Content and Communications at the Association of International Certified Professional Accountants (AICPA) and Chartered Institute of Management Accountants® (CIMA), Cheryl is passionate about making companies better through excellence, innovation, and change. Cheryl has led her teams to win more than 150 awards for innovation and excellence across groups such as the IABC, PR News, PR Week, Stevies, Marcom Awards, Association for Women in Communications, PRSA, PR Daily and SABRE. She has also been named a Top Woman in PR. In 2022, PR News named her an Industry Innovator.

  3. Pushing the Limits Cheryl was the first in her organization to recommend and utilize marketing automation, introduce customer experience, push digital personalization and customized communication, develop a global master brand strategy and architecture, and apply enterprise content strategy and a content supply chain approach to learning and product development. She had to convince her organization each time to be an early adopter of these trends, but she knew they would catapult them into more competitive market-focused positions. Cheryl has also successfully led critical campaigns on organizational changes, thanks to the early adoption of trends. Throughout her career, she has pushed for change rather than reacted to it, understanding that industries and business models inevitably change and that it is better to help shape the future than to be at its mercy.

  4. Ashley Rea: PRide of Poultry With a dynamic blend of creativity, passion and strategic thinking, Ashley Rea has made her mark as a public relations leader in the poultry industry. With Ashley at the helm as Senior Manager of Communication at Wayne-Sanderson Farms, work never feels like work but a thrilling adventure full of possibilities. Join me in getting to know Ashley Rea, a true rockstar in every sense of the word. We caught up with Ashley and talked about what truly sets her apart. Below are the highlights of the interview:

  5. Tell us about yourself, highlighting your professional tenure and significant achievements in the niche. I am the senior manager of communication at Wayne- Sanderson Farms, a vertically integrated poultry company with a diverse portfolio of products. As the third largest poultry producer in the nation, Wayne-Sanderson Farms employs more than 26,000 employees in operations spanning seven states, including Alabama, Arkansas, Georgia, Louisiana, Mississippi, North Carolina and Texas. As an editor and writer, the public relations campaigns I have been a pivotal contributor to have earned over 120 public relations and advertising awards across the local, state, regional and international levels of competition, including awards bestowed by the Public Relations Association of Mississippi, Southern Public Relations Federation, American Advertising Federation of Jackson, Mississippi, American Advertising Federation of the Mississippi Gulf Coast and the Hermes International Creative Awards.

  6. For More Information https://insightssuccess.com/most-impressive-pr-leaders-making-waves-in-the-industry-2023-june2023/ #businesssuccessstories #BestBusinessMagazine #onlinebusinessmagazine #BestOnlineBusinessMagazine #StoriesofInspirationalEntrepreneurs

  7. THANK YOU!

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