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This edition features a handful of Women in Impactful Leaders in Brand Consulting that are at the forefront of leading us into a digital future.<br>
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Kristy Guo: Navigating the Businesses Towards the Horizons of Success One such influential figure is Kristy Guo, Founder/President/CEO/Director of Signature Global Network PTY LTD. With a deep understanding of the sector it operates in, Kristy has consistently demonstrated her expertise and leadership abilities, guiding the company to new heights. Under her guidance, Signature Global Network PTY LTD has emerged as a prominent player in the industry, leveraging innovative strategies and a customer-centric approach to deliver exceptional services.
One such influential figure is Kristy Guo, Founder/President/CEO/Director of Signature Global Network PTY LTD. With a deep understanding of the sector it operates in, Kristy has consistently demonstrated her expertise and leadership abilities, guiding the company to new heights. Under her guidance, Signature Global Network PTY LTD has emerged as a prominent player in the industry, leveraging innovative strategies and a customer-centric approach to deliver exceptional services. With an unwavering commitment to excellence, Kristy has established a strong reputation for the company, fostering valuable relationships with clients and partners alike. Her dedication to driving growth, fostering collaboration and staying ahead of industry trends has positioned the company as a trusted and reliable partner in the realm.
Christie Lawler: Driving Business Transformation In strategic consulting, where the path to success can be intricate and elusive, Christie J. Lawler stands as a guiding force, illuminating the way forward as the Founder of CJL CONSULTiNG. Christie leverages her vast experience and holistic perspective to guide organizations toward growth and prosperity. With a keen understanding of market dynamics, consumer behavior, and industry trends, she crafts tailored strategies that propel businesses forward in a competitive landscape.
Sachin Pradhan: The Passion for Innovation and Quality; Driving Start-Ups to Eternal Success In the emerging world of business, a professional who specializes in guiding businesses and organizations in building and enhancing their brand identity, reputation, and market presence, exhibits his sheer excellence in understanding the target audience, analysing market trends and developing strategies to create a distinctive brand that stands out from the competition. Evolving with the emerging advancements, Franchise Consultant works on conducting market research, identifying the strengths and weaknesses of a brand, and providing recommendations to improve brand positioning, messaging, and visual identity.
Impactful Projects: Sachin’s career started with working for different organizations across various industries, including airlines, IT solutions, retail, warehouse retail and well-known food and beverage brands like Starbucks, Cold Stone Creamery, Tim Horton’s and Ice Cream Lab. Having spent over 30 years in these industries, he decided to use his knowledge, experience, expertise and learnings to help individuals and entrepreneurs who aspired to start their own F&B ventures but lacked adequate experience and were looking for consultants. Then, Sachin realized that most of the consultants were charging exorbitant fees but lacked practical experience in running F&B operations. Hiring expertise from different areas, such as project creation, P&L planning, accounts and budgeting, conceptualization, market research, positioning and brand design, among others, did not affect the fact that they didn’t have practical experience.
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