The Most Influential Women in Sustainability-2024

The way of business solutions www.insightssuccess.com VOL-02 ISSUE-02 2024 Michelle Lancaster Senior Director Global Sustainability Go To Market & Strategy The Most Influential Women in Sustainability 2024 Innovating for a Greener Planet: Michelle Lancaster’s Sustainable Strategies

Sustainability is not just a goal; it's a journey led by strong women.

Catalysts for Sustainable Transformation n recent years, there has been a paradigm shift in These personalities are inclined towards creating leadership dynamics, with an increasing inclusive and empowering work environments. By championing diversity and inclusion, they foster I recognition of the invaluable contributions made by women leaders in shaping a sustainable future. The creativity and innovation within their teams. This sustainability landscape, encompassing economic, approach is particularly beneficial in addressing social, and environmental dimensions, has seen sustainability challenges, as it encourages the remarkable advancements propelled by the unique exploration of diverse solutions and ensures a more qualities and perspectives that women bring to comprehensive understanding of complex issues. leadership roles. They are increasingly associated with a leadership style One of the primary ways by which women leaders that emphasizes both profitability and purpose. By contribute to sustainability is by bringing diversity to prioritizing social and environmental responsibility decision-making processes. Studies consistently show alongside financial success, they drive businesses that diverse teams, inclusive of gender, result in more towards more sustainable practices. This balance is innovative and effective solutions. Women leaders, often critical for companies seeking to thrive in a world where bringing different experiences and perspectives to the consumers and investors prioritize ethical and table, foster a holistic approach to decision-making that sustainable business practices. considers a broader range of social and environmental impacts. The influence of women leaders on the sustainability landscape is undeniable. Their unique leadership Women leaders tend to emphasize collaboration and qualities, including collaboration, long-term vision, and relationship-building. In the sustainability landscape, a commitment to social equity, contribute to the collaboration with various stakeholders, including local development of a more sustainable and resilient world. communities, non-governmental organizations, and government bodies, is crucial. Women leaders, known Recognizing and promoting the role of women in for their relational and empathetic skills, are adept at leadership positions, Insights Success captures the fostering partnerships that drive positive social and instrumental qualities that build a future that is both environmental outcomes. prosperous and sustainable through its latest edition, “The Most Influential Women in Sustainability- Sustainability is inherently linked to long-term thinking 2024.” and resilience. Women leaders often exhibit a strategic, future-oriented vision, considering the impact of Flip through the pages and have a delightful read! decisions on future generations. This perspective is vital in navigating the complexities of sustainability challenges, such as climate change and social inequality, where long-term planning and resilience are essential. Henry Thomson

CONTENTS C O V E R S T O R Y Innovating for a Greener Planet: Michelle Lancaster’s Sustainable Strategies A R T I C L E S 16 20 The Triple Bottom Line From Intent to Action Balancing Profit, People, and Executing a Sustainable the Planet in Business Business Vision

Editor-in-Chief Merry D'Souza Henry Thomson Deputy Editor Executive Editor Assistant Editors Jenny Fernandes Lusy Jameson Art & Design Director Associate Designer Visualizer David King Rosy Scott Angela Ruskin Senior Sales Managers Business Development Manager Bruno Alves, Jack McDowell Luke White Marketing Manager Sales Executives James M. Max Floyd Technical Head Business Development Executives Jacob Smile Simon, Tom Company Name Featured Person Brief Technical Specialist Digital Marketing Manager Jeannie's strategic initiatives aim not only to meet sustainability Jeannie Renne-Malone VF Corporation Dominique T. Irvin Wilson targets but to exceed them, setting a benchmark for excellence Vice President, Global vfc.com in corporate sustainability. Sustainability Kathleen oversees the development and implementation of Research Analyst SME-SMO Executive Kathleen McLaughlin Walmart sustainability strategies that align with the company's values Chief Sustainability Frank Adams Steve Rodrigues careers.walmart.com and goals. Officer Kathy's leadership style is characterized by a dynamic and Kathy Mulvany Pure Storage Database Management Technology Consultant Circulation Manager collaborative approach, emphasizing the importance of Sustainability Leader purestorage.com collective efforts in creating a more sustainable future. Stella Andrew David Stokes Robert Brown With a passion as vast as the challenges the planet faces, Michelle Lancaster sales@insightssuccess.com Microsoft Michelle leads Microsoft’s charge into a future where Senior Director microsoft.com February, 2024 Global Sustainability innovation and sustainability are seamlessly interwoven. Go To Market & Strategy Tori Kaplan Tori is deeply passionate about aligning business operations Chief Corporate Truist with environmental and social responsibility. Responsibility truist.com Follow us on : www.facebook.com/insightssuccess/ www.twitter.com/insightssuccess & Sustainability Officer We are also available on : Copyright © 2024 Insights Success, All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights Success. Reprint rights remain solely with Insights Success.

C O V E R S T O R Y Innovating for a Greener Planet: Innovating for a Greener Planet: Innovating for a Greener Planet: Michelle Lancaster’s Sustainable Strategies Sustainable Strategies Sustainable Strategies AI’s power to simplify, improve efficiency and unlock insights is tremendous for Michelle Lancaster sustainability.” Senior Director Global Sustainability Go To “ “ Market & Strategy

trategies are born and global impacts are measured in our support in their sustainability transformations,” she the thriving halls of corporate sustainability where notes with a smile, highlighting the impact of Microsoft’s S Michelle Lancaster stands as an embodiment of vision on the broader community. change. As the Senior Director of Global Sustainability Go-To-Market & Strategy at Microsoft, she navigates the This newfound energy led to the inception of Cloud for intricate realms of eco-conscious business solutions with Sustainability, a project that embodies Microsoft’s finesse and determination. commitment to a greener future. Today, Michelle stands at the helm, steering the go-to-market and commercial In an era where sustainable practices are no longer optional strategy for Microsoft’s sustainability and ESG solutions. “I but imperative, Michelle stands at the forefront, guiding believe I have the best job in the world,” she says. Through Microsoft, one of the world’s technology titans, toward a her endeavors, Michelle not only shapes Microsoft’s path greener tomorrow. With a passion as vast as the challenges but also inspires a generation, reminding everyone of the the planet faces, she leads Microsoft’s charge into a future profound change strategic communication can bring. where innovation and sustainability are seamlessly interwoven. Nurturing a Green Path In the realm of B2B interactions, her name resonates as a In the heartwarming embrace of her Virginia roots, symbol of trust and expertise. Partnerships with Microsoft Michelle’s childhood was against the scenic backdrop of under her guidance guarantee a shared commitment to a local rivers and woods. Those cherished moments form the sustainable world. Through her strategic vision, businesses bedrock of her journey. Now, in the Pacific Northwest with find not only solutions but a pathway toward environmental her own seven-year-old, she witnesses firsthand the alarming pace at which the climate is evolving. “The responsibility. changing climate is a stark reality, especially with a child to raise,” she says, her voice reflecting both concern and Let’s explore the story of an inspiration who has become a force of positive change, transforming businesses into determination. pioneers of a brighter, greener and more sustainable future! For Michelle, her commitment to confronting the The Eco-trail complexities of climate change stems from a deep-seated curiosity. “I’m fascinated by solving intricate problems that These pledges weren’t mere words—they were the Michelle is a seasoned professional in the realm of strategic demand collective understanding for collective change,” culmination of a decade-long journey, starting with their communications who has carved her niche over 15 years, she shares. It’s this persistent fascination that propels her first emissions target in 2009 and achieving carbon guiding diverse entities toward impactful public relations into the heart of the battle against climate change. While neutrality across operations since 2012. Microsoft’s focus goals. Her journey took an exciting turn when she found many share her concerns, Michelle’s unique journey led her crystallized into four vital areas—carbon, water, waste, and herself initiating a career at Microsoft. “I saw an to Microsoft, where her passion finds purpose. biodiversity. “These areas mark where our impact is opportunity to channel my skills into sustainability,” she I’m fascinated by greatest and our potential for transformation is vast,” reflects, her eyes alight with passion. Teaming up with At Microsoft, she harnesses the vast resources at her Michelle states. solving intricate Lucas Joppa, the then Chief Environmental Officer, disposal—the company’s wisdom, cutting-edge Michelle pioneered a dedicated unit focused on expanding technologies and its pool of innovative minds. “We’re problems that demand In this commitment, she reflects a shared vision for a better collective change.“ ““ “ Microsoft’s impact through strategic alliances. addressing the biggest challenge of our lifetime,” Michelle world, where environmental stewardship intertwines with says, her optimism contagious. Through her dedication, she collective progress. Under her stewardship, this team birthed Microsoft’s embodies the hope that collective effort, driven by understanding for inaugural and subsequent sustainability reports, unyielding determination, can pave the way for a The Eco-conscious Future empowering employees across the company with vital sustainable future for generations to come. sustainability skills and fostering impactful coalitions such “Sustainability is really part of everyone’s job at as Transform to Net Zero. The Greenprint Microsoft,” Michelle affirms, highlighting the company’s commitment to a greener future. This commitment finds its Michelle discovered a profound desire among the Amidst the challenges of our time, Microsoft stood tall in bedrock in the Climate Council, where senior leadership customers and partners for guidance in the sustainability 2020 making resolute commitments that echo their from each business group regularly collaborates. “It’s about quests, especially after Microsoft’s ambitious 2020 dedication to a sustainable future. “Becoming carbon- driving organizational alignment and change,” she says, commitment to becoming carbon-negative, water positive negative, water-positive, zero waste, and protecting more stressing the importance of collective effort. and zero waste by 2030. “Our customers were thirsty for land than we use by 2030,” Michelle affirms.

At Microsoft, each business group takes responsibility for experiences as a template,” she emphasizes, encapsulating understanding and managing their emissions, working Microsoft’s pledge to fostering global progress. diligently to craft reduction strategies in line with their 2030 goals. “We’re all in this together,” Michelle Moreover, Microsoft’s dedication extended to aligning its emphasizes, reflecting the collaborative spirit that underpins commitments and reporting with esteemed frameworks like their approach. Regular scrutiny from the Board of GRI, TCFD and SASB. Michelle’s words echo a broader Directors ensures accountability, while their annual vision—one where transparency, shared knowledge and sustainability report paints a detailed picture of Microsoft’s collective action drive change. environmental progress. Path to Eco-Resilience This approach not only reveals Microsoft’s dedication to sustainability but also serves as an inspiring example of With a deep awareness of its position in the global how every individual within an organization can contribute landscape, Microsoft charts a bold course. “Even with our to a brighter, more eco-conscious future. ambitious commitments, we’re just 0.001 of global emissions,” Michelle notes, acknowledging the vast Eco-guides challenge. Yet, with determination, she discusses their robust strategy. “We’re addressing that 99% through our Michelle reminisces about a pivotal moment in Microsoft’s innovative sustainability solutions,” she affirms. sustainability journey, leading their inaugural and subsequent standalone sustainability reports. “It was a transformative experience,” she recalls. Becoming carbon-negative, water-positive, zero waste, and In those reports, Microsoft didn’t just offer a snapshot of successes—they shared challenges, insights and learnings. protecting more land than we use It marked a shift, as Michelle explains, from a static report “ “ by 2030.” card to a dynamic playbook, a guide for organizations worldwide. “We aimed to enable others, using our

Central to this effort is the groundbreaking initiative, Cloud for Sustainability is Microsoft’s commitment to catalyzing change. Michelle eagerly describes its arsenal—tools to manage technology emissions, enterprise-wide ESG footprint analysis and reporting mechanisms guided by Microsoft Sustainability Manager. Moreover, their Environmental Credit Service facilitates trusted exchanges of carbon offsets and removals, fostering a collective commitment to a greener world. We guide developers in our data centers. “ ““ “ Beyond mere technology, Microsoft’s approach hinges on writing sustainable proving the feasibility and profitability of action. Michelle believes, “It’s possible and profitable to take action,” code and source underscoring the transformative potential. Fueled by data renewable energy for and sustainability expertise, these solutions promise not only a better Microsoft but also pave the way for global transformation, guiding companies towards net zero and illuminating a path to a sustainable future for all. Branching Out Amidst the technological revolution, AI stands as an encouragement towards innovation, revolutionizing industries with its transformative potential. Michelle, with enthusiasm, observes, “AI’s power to simplify, improve efficiency and unlock insights is tremendous for Looking forward, the prospect of reversing climate change sustainability.” looms tantalizingly close. Michelle’s words echo a profound truth, “If we have the will as a planet, the way will In Microsoft’s vision, AI, especially Large Language be clear.” Models (LLMs), emerges as a game-changer, streamlining the generation of accurate reports and expediting processes. In this era of possibility, Microsoft stands at the forefront, Predictive analytics, fueled by AI, enable organizations to not just embracing innovation but championing it as a force foresee trends and navigate challenges, from sustainability for global good, reminding the world that with collective goals to supply chain management, in the face of a determination, the future can indeed be greener. changing climate and economy. Yet, with innovation comes responsibility. Microsoft acknowledges the need to manage AI’s environmental impact. “We guide developers in writing sustainable code and source renewable energy for our data centers,” Michelle states, underlining the commitment to mitigating AI’s ecological footprint. Furthermore, the horizon glimmers with the promise of scalable climate solutions. Michelle discusses the influx of capital, a historic opportunity to elevate early-stage climate tech startups. Microsoft’s Climate Innovation Fund has played a pivotal role. Michelle marvels at the incredible growth and innovation witnessed in these endeavors. “The path from concept to solution is shortening,” she notes, optimism permeating her words.

The Triple Bottom Line Balancing Profit, People, and thePlanet in Business n the modern business landscape, the pursuit of success goes beyond financial gains. The concept of the Triple Bottom Line (TBL) has emerged as a guiding I principle, urging businesses to balance profit, people, and the planet. This article explores the significance of the Triple Bottom Line and how organizations can integrate social responsibility and environmental sustainability into their core business practices. Understanding the Triple Bottom Line Profit - Economic Viability Profit, the traditional bottom line, remains a critical element of business success. However, in the context of the Triple Bottom Line, profitability is viewed through a broader lens. It encompasses not only financial gains but also sustainable economic practices that contribute to long-term success. People - Social Responsibility The "people" aspect of the Triple Bottom Line emphasizes social responsibility. Businesses are called upon to consider the impact of their operations on employees, customers, communities, and other stakeholders. This includes fair labor practices, diversity and inclusion, ethical sourcing, and contributions to community well-being. Planet - Environmental Sustainability Environmental sustainability is at the heart of the Triple Bottom Line's "planet" component. Businesses are increasingly accountable for their ecological footprint, prompting the adoption of eco-friendly practices, responsible resource management, and strategies to minimize environmental impact. Implementing the Triple Bottom Line Approach Strategic Integration Successful implementation of the Triple Bottom Line requires businesses to integrate social and environmental considerations into their overall strategy. It goes beyond philanthropy or compliance and becomes an intrinsic part of decision-making processes at all levels of the organization. Stakeholder Engagement Engaging with stakeholders is key to understanding and addressing the diverse needs and expectations associated with the Triple Bottom Line. Regular communication with February 2024 | 16 | www.insightssuccess.com February 2024 | 17 | www.insightssuccess.com

employees, customers, communities, and investors fosters increasingly favor businesses that demonstrate a transparency and builds trust. commitment to social and environmental responsibility, The roots of sustainability run deep leading to increased brand loyalty. Sustainable Supply Chain Risk Mitigation when nurtured by the strength of women. Businesses can enhance their Triple Bottom Line by ensuring that their supply chains adhere to sustainable and By addressing social and environmental risks, businesses ethical practices. This includes responsible sourcing of can proactively mitigate potential challenges. Anticipating materials, fair labor practices, and minimizing the and managing risks related to labor practices, resource environmental impact of the entire supply chain. scarcity, or regulatory changes enhances resilience and long-term viability. Employee Well-being and Diversity Attracting Talent Prioritizing employee well-being, fostering a diverse and inclusive workplace, and promoting work-life balance A commitment to the Triple Bottom Line makes businesses contribute to the "people" aspect of the Triple Bottom Line. more attractive to top-tier talent. Employees are Businesses that invest in their employees create a positive increasingly seeking purpose-driven workplaces that align impact on both individuals and society. with their values, and organizations that prioritize people and the planet stand out in the talent market. Environmental Stewardship Market Differentiation Demonstrating a commitment to environmental stewardship involves adopting eco-friendly practices, reducing carbon The Triple Bottom Line provides a unique opportunity for emissions, and implementing energy-efficient measures. businesses to differentiate themselves in the market. Companies that authentically embrace sustainability and This not only aligns with the "planet" component but also positions the business as a responsible environmental social responsibility distinguish themselves from steward. competitors and appeal to conscious consumers. Measurement and Reporting Long-Term Business Resilience To effectively manage the Triple Bottom Line, businesses Prioritizing people and the planet alongside profitability need to establish metrics and reporting mechanisms that contributes to the long-term resilience of a business. By quantify their economic, social, and environmental considering the broader impact of operations, businesses performance. This enables organizations to track progress, position themselves to adapt to changing market dynamics identify areas for improvement, and communicate their and evolving stakeholder expectations. impact to stakeholders. Conclusion Innovation for Sustainability The Triple Bottom Line encapsulates a holistic approach to Embracing innovation with a focus on sustainability drives business success, recognizing that economic prosperity positive change. Businesses can explore and invest in should coexist with social responsibility and environmental technologies and processes that minimize waste, enhance sustainability. As businesses navigate the complexities of a energy efficiency, and contribute to environmental globalized world, embracing the Triple Bottom Line not conservation while remaining economically viable. only aligns with ethical principles but also positions organizations for enduring success, positive societal impact, Benefits of the Triple Bottom Line and a sustainable future. Enhanced Reputation and Brand Value Adopting the Triple Bottom Line contributes to a positive brand image and enhanced reputation. Consumers February 2024 | 18 | www.insightssuccess.com

From Intent to Action Executing a Sustainable Business Vision ustainability has become more than just a buzzword in the modern business landscape—it's a strategic imperative. As S organizations increasingly recognize the importance of environmental and social responsibility, executing a sustainable business vision has emerged as a critical pathway to long-term success. This article explores the journey from intent to action in realizing a sustainable business vision. Embracing Sustainability: The Strategic Imperative Setting the Vision At the heart of executing a sustainable business vision lies a clear and compelling vision statement that articulates the organization's commitment to sustainability. This vision serves as a guiding beacon, aligning stakeholders and inspiring collective action towards shared environmental and social goals. Integration into Strategy Sustainability must be integrated into the organization's strategic framework at every level. It should permeate strategic planning sessions, inform decision-making processes, and be reflected in key performance indicators (KPIs) and targets. By embedding sustainability into the fabric of the organization, it becomes an intrinsic part of its identity and purpose. From Intent to Action: Key Strategies Cultivating Leadership Commitment Sustainable business transformation begins at the top, with committed leadership driving change from within. Leaders must champion sustainability initiatives, embodying its principles in their actions, decisions, and communication. Their unwavering commitment sets the tone for organizational culture and inspires employees to embrace the vision. February 2024 | 20 | www.insightssuccess.com February 2024 | 21 | www.insightssuccess.com

Engaging Stakeholders Overcoming Challenges and Driving Impact Meaningful engagement with stakeholders—including Overcoming Resistance to Change employees, customers, suppliers, investors, and communities—is essential for executing a sustainable Executing a sustainable business vision may face resistance business vision. By actively involving stakeholders in the from entrenched interests, cultural inertia, or perceived sustainability journey, organizations gain valuable insights, trade-offs with short-term profitability. Organizations must build trust, and foster collaboration towards shared goals. proactively address resistance by fostering open dialogue, providing education and training, and demonstrating the Embedding Sustainability into Operations business case for sustainability. Sustainable business practices must be integrated into every Navigating Complexity and Trade-offs facet of operations, from supply chain management and product design to manufacturing processes and distribution Sustainable business transformation often entails navigating channels. Organizations can adopt eco-friendly complex trade-offs between economic, environmental, and technologies, implement resource-efficient practices, and social considerations. Organizations must strike a balance optimize waste management to minimize environmental between competing priorities while prioritizing long-term impact. sustainability over short-term gains. Transparency and stakeholder engagement are critical in navigating these Measuring and Monitoring Progress complexities. Effective measurement and monitoring mechanisms are Scaling Impact and Driving Systemic Change critical for tracking progress towards sustainability goals. Organizations should establish robust metrics, benchmarks, To drive meaningful impact, organizations must go beyond and reporting frameworks to assess performance, identify incremental improvements and embrace systemic change. areas for improvement, and celebrate milestones. Regular This may involve collaborating with industry peers, monitoring ensures accountability and transparency in influencing policy and regulation, and advocating for sustainability efforts. broader societal change. By leveraging collective action and scaling impact, organizations can catalyze transformative Fostering Innovation and Collaboration change towards a more sustainable future. Innovation is key to unlocking sustainable solutions that Conclusion: The Journey Ahead drive business success while minimizing environmental footprint. Organizations should foster a culture of Executing a sustainable business vision is not a destination innovation that encourages experimentation, creativity, and but an ongoing journey of continuous improvement, collaboration across departments and disciplines. By innovation, and collaboration. By translating intent into embracing diversity of thought and encouraging cross- action, organizations can realize their sustainability goals, functional collaboration, organizations can generate drive positive impact, and create value for stakeholders innovative ideas that propel sustainability forward. across the value chain. As we navigate the complexities of the 21st century, embracing sustainability is not just a moral Building Resilience and Adaptability imperative—it's a strategic imperative for long-term success and resilience in a rapidly changing world. Sustainability is not a static destination but a journey of continuous improvement and adaptation. Organizations must build resilience to navigate evolving environmental, social, and economic challenges. This requires agile decision-making, scenario planning, and the ability to pivot in response to changing circumstances while staying true to the core sustainability vision. February 2024 | 22 | www.insightssuccess.com

When women thrive, sustainability flourishes.

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The Most Influential Women in Sustainability-2024

The Most Influential Women in Sustainability-2024

Presentation Transcript

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