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Sample on Importance of Global Business Strategy for an Organization

This report studies about how Global Business Strategy supports an organization in the international market and importance of CSR (Corporate Social Responsibility) activities.

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Sample on Importance of Global Business Strategy for an Organization

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  1. GLOBAL BUSINESS STRATEGY Now get essay writing service from academic expert writers. We provide 100% unique and high quality contents to students with pocket friendly rates.

  2. TABLE OF CONTENTS INTRODUCTION ......................................................................................................................1 ACTIVITY 1 ..............................................................................................................................1 A) Techniques to analyze the Environment and their Suitability ..............................................1 B) Analysis of Micro and Macro Environment of Tesco ..........................................................3 Micro Environment Analysis ...............................................................................................3 Macro Environment Analysis ..............................................................................................4 C) Impact of International Business Environment on Tesco .....................................................6 D) Benefits, Opportunities and Challenges of Globalization to Tesco ......................................7 E) Extent of Globalization on Tesco ...................................................................................... 10 F) Structure of Different International Organizations ............................................................. 11 ACTIVITY 3 ............................................................................................................................ 12 Evaluation of International Operations of Tesco .................................................................... 12 CONCLUSION ......................................................................................................................... 13 REFERENCES ......................................................................................................................... 15 Now get essay writing service from academic expert writers. We provide 100% unique and high quality contents to students with pocket friendly rates.

  3. INTRODUCTION With the change in time, competition in the market place has been increased up to a great extent and with this situation, it is required to incorporate sound business strategy so that firm can be able to attain their set objectives in a desired manner. In this context, business strategy can be understood as a strategic tactics that supports organization inn determining ways from which they able to reach the set objectives over a period of time and hence attain it in a desired format. Apart from this, it is also being observed that globalization also possess influence over the business activities of organization and therefore it is require to set strategies by considering it (Eshun, 2009). Beside this, firm being a profit making organization operates within society and therefore it is required that they must be incorporated CSR (Corporate Social Responsibility) practices with a motive to safeguard the interest of society at large. In this respect, present report is prepared in order to attain deep insight of global business strategy along with discussing the importance of CSR activities on business organization. For this purpose, Tesco is being taken into account which is one of the retail giant of UK retail sector and possess highest market share and profit margin (Immordino, 2009). Company posses their operations in 12 countries across North America, Asia and Europe. ACTIVITY 1 A) Techniques to analyze the Environment and their Suitability It is essential to analyses the business environment of an organization with a motive to reframe strategies and tactics so that most effectual results can be attained through it. Same is required by Tesco so that they are able to sustain in market for longer and can also strengthen their activities in a desired manner. In order to analyze the environment of Tesco, tools like PESTLE, five force analysis and organizational audit can be done so that they able to gain information from every perspectives (Allio, 2006). PESTLE analysis possess huge scope in it as Page | 1 Now get essay writing service from academic expert writers. We provide 100% unique and high quality contents to students with pocket friendly rates.

  4. it aids in assessing the macro environment of Tesco. This involves analysis of firm on grounds like political, economical, social, technological, environmental and legal. These are the factors that possess high amount of influence over the business enterprise and also one is not in a situation to control it in any manner. However, Tesco is able to frame their strategies in a manner through which they are able to gain opportunities that lies in external environment (Rowley, 2002). It is suitable in analyzing environment for Tesco because it offers information of every nature which is utmost required while framing new strategies and practices for their operations. Apart from this, five force analysis aids in gaining information about the industry competitiveness from which Tesco can be able to assess their strategies position within the industry and hence on the basis of it, better practices can be entailed by them. It is suitable because it delivers information over the industry attractiveness and hence they are able to take strategic decision in a desired manner (Johnson and Scholes, 2002). Further, it also supports in deciding whether to invest in certain activities or not and hence aids in assessing the feasibility of any plan. This analysis tools along with PESTLE analysis offers fair ideas about the business environment and areas that are influence organization majorly. Both activities essentially aids in redrafting strategies that are appropriate for current business environment. In addition to it, organizational audit assist in identifying the areas that requires addressing and also it supports in matching standards that are required as per the external environment. With this, Tesco is able to assess their organizational competency and weakness so that they able to frame strategies in order to gain opportunities and benefits from external business environment (Simmons and Lovegrove, 2005). It is suitable because this aids in matching findings of the external environment than that of organizational setting from which deviation can be rectified in a desired manner and also efficiency can be attained in this context. Page | 2 Now get essay writing service from academic expert writers. We provide 100% unique and high quality contents to students with pocket friendly rates.

  5. B) Analysis of Micro and Macro Environment of Tesco Micro Environment Analysis This can be articulate as small scale environment of a business enterprise that are under the control of management and hence can be altered in a desired manner. For conducting micro environment analysis, organizational audit is taken into account for Tesco. This majorly involves customers, employees, competitors, suppliers and few others. Tesco offers quality products and services that are being generally demanded by their retarget customer so that they are able to gain loyalty from their side and hence retain majority of them on their side (Li and Solis, 2013). With this practice, they able to enhance their market share in a significant manner and also able to attain an edge over their rivals. Moreover, they offer fair working environment to their employees in order to boost their morale and productivity. This essentially supports a firm in gaining high amount of commitment from their employee base and at the same time they are able to enhance their competency up to a great extent. This is a sample on Global Business Strategy for complete Essay writing services Kindly, contact us at: +1 2139295632 help@instantessaywriting.com Page | 3 Now get essay writing service from academic expert writers. We provide 100% unique and high quality contents to students with pocket friendly rates.

  6. This gradually supported Tesco in emerging as a retail giant. Cited organization also incorporates ethical practices while dealing with competition so that they able to retain their brand image and also able to develop healthy relations with their competitors (Ireland, Hoskisson and Hitt, 2010). Beside this, they make timely payment against their orders to the suppliers so that a healthy bond can be developed between them. This aids Tesco in offering varied range of products to their customers at the time of requirement and hence able to attain an edge over their rivals. With this, it can be articulate that Tesco possess high amount of competitiveness in their operations which certainly supports them in gaining high amount of benefit from their operational market place and also they are able to boost their competency in a significant manner (Hill, 2001). Macro Environment Analysis In order to conduct Macro environment analysis of Tesco, Pestle and five force analysis are being taken into account so that better inferences can be drawn through it. These are as follows: Pestle Analysis Political and Legal factors: Company is highly being influenced by local and national laws in the countries in which they possess their operations. This requires them to redevelop their strategy in every operational market so they able to sustain them in a effectual manner. Further, they also being influenced by employment laws of fair working condition, fair remuneration and other related guidelines in order to ensure that they are safeguard from several penalties imposed by government bodies (Wacker and Lummus, 2002). Economic and Environmental factors: Company are highly influenced with this factors as they possess their operations in distinct market that lies under distinctive economic setting. Also, deviation rised in operations at the time of recession in UKand this Page | 4 Now get essay writing service from academic expert writers. We provide 100% unique and high quality contents to students with pocket friendly rates.

  7. certainly makes an impact over their profit margin also (Singer and et. al. 2008). Beside this, inflation and change in foreign exchange is another area that affects the effectiveness of an organization. Social factors: With the change in demographic factors of their consumes and also due to deviations in the consumer behavior, demand of different set of products got shifted. For instance, now a days demand of ready to eat food got increased with the rise in ratio of working customers. This requires them to enhance their product portfolio so that different needs of customers can ne fulfilled (Oetinger, 2004). Technological Factors: Company is highly adhere to technological factors and hence they able to gain benefits in this regard. They are able to serve their customers in a desired manner and hence also able to gain loyalty from their customers. Five Force Analysis Threats of New Entrants: Moderate- It requires high capital in starting a new retail chain but by seeking lucrativeness of retail sector, few of the participants can enter in this sector (Kourdi, 2010). Further, there exist low product differentiation and also possess very nominal switching cost which signifies the situation that Tesco can loose their customers with the entry of new players. Threat of Substitute Products: Low- As such there is no substitute to grocery products and this signifies that there is a low threat from substitute products. Bargaining Power of Suppliers: High- This industry works due to suppliers especially for farm products and this replicates that supplier possess high bargaining power. This affects the profitability of the firmtoo (Howell, 2009). Page | 5 Now get essay writing service from academic expert writers. We provide 100% unique and high quality contents to students with pocket friendly rates.

  8. Bargaining Power of Customers: Moderate- There exist wide range of buyers but has low buying volumes. Also, there is standardized products which leads to moderate bargaining power of customers. Extent of Rivalry: High- There exist wide range of companies in retail sector that leads to a cut throat competition within the industry (Steiner, 2010). With this, Tesco reframe their strategies on regular basis so that they are able to attract large set of audience of their side. With this analysis, it is being found that company owns a strategic position in their operational markets and hence able to manage their business operations in a highly dynamic environment. However, there are few areas that needs to be addressed by Tesco in order to ensure that they are able to sustain in market for longer. For this, they must offer products and services as per the needs and wants of the customers in order to gain loyalty from their side. C) Impact of International Business Environment on Tesco International business environment possess high amount of uncertainty in their scope and this certainly makes an impact over the business activity, same is the scenario with Tesco and hence they have to frame appropriate strategies in this context so that they able to gain their objectives in an effective manner. Company possess their operations in Asia, North America and Europe that owns high deviation in cultural, political and legal settings. With this, they have to frame different strategies for different operational market so that theyare able to run their business in an effective manner (Simerson, 2011). This deviation affects their effectiveness and also hampers their profit margin. Further, they have to reframe their organizational rules and regulations in order to ensure that they are able to meet out with regional requirements in a desired manner. Further, political situation also makes an impact over the business activity of Tesco and hence they have to frame their working format in a manner through which are able Page | 6 Now get essay writing service from academic expert writers. We provide 100% unique and high quality contents to students with pocket friendly rates.

  9. to operate those markets effectively. For instance, in Singapore they have to adhere to legal requirement in the context of employment and profit sharing up to a great extent which certainly affects their profitability and hence they have to develop different set of strategies for this purpose (Kambil, 2008). Further, every country holds different types of apex bodies that aids in enforcing rules and regulation regarding employment, competition, pricing strategy, procurement of materials and disseminate of profits. In this context, Tesco needs to abide every rules and regulations so that better results can be attained through it. With this situation, they have to make changes in their operational settings and working criteria that may impact in terms of deviation in their operational efficiency. Further, economic situation is another aspect that cause an impact over the operations of Tesco (John, 2005). Recently, recession in Europe affects its sales and hence their profit margin declined up to a great extent. With this discussion, it can be articulate that international business environment certainly makes an impact over the efficiency of the organization and at the same time influences them in making continuous improvement in their operational strategies and practices (Griffith, 2012). D) Benefits, Opportunities and Challenges of Globalization to Tesco Globalization can be understood as a framework that supports in integrating economy of one country with that of global economy. With this rise in time, globalization increased up to a great extent from which different set of benefits and advantages being attained by organization throughout globe (Bryson, 2011). In this context, benefits that are attained by Tesco from globalization are as follows: Free trade: This certainly supported Tesco in conducting free trade among different countries from which they able to enhance their customer base in a significant manner. Moreover, it aids in reducing the price of goods that are being imported from other Page | 7 Now get essay writing service from academic expert writers. We provide 100% unique and high quality contents to students with pocket friendly rates.

  10. countries with the help of globalization (Neely, 2007). They are also able to strengthen their producst portfolio with this practice that certainly supported in meeting out with the diverse needs of customers. Free movement of labor: Further, company able to involve wide range of individuals that belong to other nations and this setting aids them in framing strategies and practices through which they are able to frame strategies as per the needs of varied customers (Carlsson, 2003). Moreover, this situation aids them in developing a diverse employee base which assist them in addressing external factors in an effective and efficient manner. Increased Economies of Scale: With this, Tesco is able to boost their economies by procuring goods from the source that cost them least and this particular setting supported them in attaining higher operational efficiency. Additionally, profit margin of Tesco also gets boosted with globalization and hence they able to sustain in an effective manner (Linn, 2008). This is a sample on Global Business Strategy for complete Essay writing services Kindly, contact us at: +1 2139295632 help@instantessaywriting.com Page | 8 Now get essay writing service from academic expert writers. We provide 100% unique and high quality contents to students with pocket friendly rates.

  11. Besides benefits, there are various opportunities that are being attained by Tesco from globalization. These are as follows: Expansion: Globalization offers an opportunity to expand the business operation of Tesco in different regions of the world in order to gain benefits that lies in different market place. With this, Tesco possess an option in boosting their market share further by entering in market that are unexplored by them (Delaney, 2004). This aids them in attaining an edge over their rivals in a significant manner. Technological Advancements: Further, Tesco is able to incorporate technological advancements in their operations that essentially helped them in attaining different set of opportunities that lies in foreign market. Better product development: Tesco with the help of globalization is able to develop their products and services in a desired manner from which they are able to attract large set of audience on their side (Turki, 2011). Moreover, it assisted in offering services to different customer as per clients requirement and this aids in attaining loyalty from their side. This also emerged as an opportunity from globalization. On the other hand, there are various challenges that are being faced by Tesco with the rise of globalization and hence affected their operations. These are as follows: High competition: Globalization opens the door for foreign players and also supported in developing a platform from which one is able to make trade activities without any restriction from local bodies. With this, wide range of organization entered into a specific market and hence this leads to high amount of competition for Tesco (Chiware, 2010). This also affected the marketing efficiency of cited organization. Cultural Diversity: Tesco being a British firm are familiar with the culture of Britain but when they enter into another operational market, then they have to frame strategies Page | 9 Now get essay writing service from academic expert writers. We provide 100% unique and high quality contents to students with pocket friendly rates.

  12. through which they are able to meet the cultural settings of different regions. This certainly affected their operations and also makes an impact over their efficiency (Klebanoff, 2012). Technical development: Further, every countries possess different set of technical assistance and hence this affects the operations of Tesco in procuring goods of varied nature. With this, they are not able to manage their operations in a desired manner and hence it affects their productivity. E) Extent of Globalization on Tesco Globalization gradually increased up to a great extent in modern era and this has supported firms like Tesco in boosting their market share and also in attaining different set of benefits from different operational markets. With globalization, Tesco is able to make free trade among different countries of Asia, North America and Europe. With this, they are able to develop their own distinctive image in front of target audience and hence able to enhance their sale volume up to a significant level (Valvi and Fragkos, 2013). Moreover, it supported them in procuring goods from different regions so that ultimate needs of customer can be satisfied in an effectual manner. Moreover, globalization aided in making free labor movement within the operational areas of Tesco and this supported firm in getting rid from labor shortage. Also, this assisted firm in developing a team with diverse employees through which they able to frame strategies as per the needs and wants of the customers (Carlsson, 2003). Globalization also aided in exchanging the culture through which company able to sustain in every region without any deviation. With this, better development of products and services can be done and hence overall efficiency of operations get increased. Company now able to operate effectively in different regions and now also able to boost their sales volume in a significant manner. Apart from this, Tesco is being viewed as high technologically developed organization that possess both physical as well as online stores in order to meet out with diverse needs of customers (Kourdi, 2010). This is the Page | 10 Now get essay writing service from academic expert writers. We provide 100% unique and high quality contents to students with pocket friendly rates.

  13. situation with the extent of globalization and hence they are able to meet out with diverse needs of customers in a significant manner. Additionally, they able to offer quality services to customers and hence able to gain loyalty from their side. Beside this, they are able to call for capital from foreign investors also in order to meet out their financial needs (Ireland, Hoskisson and Hitt, 2010). This helps in boosting their image in international context and hence their brand value gets increased with the help of globalization. F) Structure of Different International Organizations International market possess wide range of activities that needs to be performed in a timely manner so that business objectives can be attained in a particular manner. For this purpose, it is required that organization must incorporate different set of structures so that better managing of activities can be attained. In this context, there are different set of structures that are being followed by international firm in order to run their global operations in a desired manner. These are functional, divisional and matrix structure. Under functional, each set of uniform activities are being grouped together in order to frame a department so that operations can be conducted in a desired manner (Simmons and Lovegrove, 2005). Under this, marketing team, research team, sales team, operations teams and other related works as a department so that each task can be accomplished in a desired manner. This is being followed by organizations like Nike, Marriott, Nokia and other with a purpose to attain their organizational objectives in a desired manner. Another set of organizational structure is divisional structure which is usually being followed by giant organization that are spread on different geographical areas. Under this, each unit works as a system without any influence from head office. This is the structure which is being followed by Tesco, Wall Mart, Apple, Microsoft and others. This aids them in maintaining standardization in their bushiness activity and also be able to achieve their targets in a significant manner (Valvi and Fragkos, 2013). Also, this set of structure possess formal Page | 11 Now get essay writing service from academic expert writers. We provide 100% unique and high quality contents to students with pocket friendly rates.

  14. communication in their operations in order to ensure that each set of activity is being executed in a desired manner. Further, matrix can be articulated as hybrid structure that involves both divisional and functional structure. This is the system that possess high amount of flexibility so that better organizational activities can be attained. It is the system that is majorly being followed by international production unit such as Ford, Chevrolet, Yamaha, Honda, steel manufacturing firm and other production unit (Linn, 2008). With this model, firm can be able to alter their structure at any point of time as per the needs and wants of management and hence aids in attaining organizational effectiveness. ACTIVITY 3 Evaluation of International Operations of Tesco Tesco being a multinational retail organization able to manage their operations in more than 12 countries throughout globe and hence able to enhance their market share significantly. Company possess different set of products and services that are standard in every outlet that is gradually supporting them in meeting out the needs of customers in a desired manner. Further, they offer products from both physical as well as from online stores in order to ensure that they deliver high amount of comfort to their customers (Eshun, 2009). With this, sales volume of Tesco certainly increased up to a great extent in every region and hence they are able to attain an edge over their rivals like ASDA, Morrison, etc. Further, it is also being observed that they possess technological advanced services in their operations with a motive to ensure high customer loyalty. Also, it aids in acquiring customers of other brands also and hence it gradually leads to boosting of their operational efficiency. Contrary, they seek that each set of cultural requirement meets in a manner so that sympathy from customers can be attained that assist them in boosting their sales volume. It is also being viewed that they offer products as per the needs and wants of customers and this Page | 12 Now get essay writing service from academic expert writers. We provide 100% unique and high quality contents to students with pocket friendly rates.

  15. particular practice of Tesco supports them in attaining an edge over their existing rivals of different region (Oetinger, 2004). Additionally, they abide rules and regulation of every region in a required manner which aids them in sustaining efficiently in international markets and also supports them in gaining opportunities of different market place. Also, they possess sound segmentation and targeting criteria through which they able to boost their sales volume and also it helps in achieving their short term goals in an effective manner (Wacker and Lummus, 2002). However, it is being required by the firm that they must expand in different regions for the purpose of boosting their efficiency further. It is required that they must enter into market like Middle East, Gulf region, India and other related so that they are able to boost their operations in much effective manner (Li and Solis, 2013). This is a sample on Global Business Strategy for complete Essay writing services Kindly, contact us at: +1 2139295632 help@instantessaywriting.com Page | 13 Now get essay writing service from academic expert writers. We provide 100% unique and high quality contents to students with pocket friendly rates.

  16. CONCLUSION Hence, with the help of this strategy it can be articulate that business strategy is one of key elements that supports organization in attaining their objectives in a significant manner and also it acts as a path through which operational efficiency can be increased. Tesco being a retail giant is able to incorporate different set of strategies in their operations through which they are able to boost their competency and efficiency in a desired manner. Further, it acts as a path for boosting their market share and also to retain majority of customers on their side. Page | 14 Now get essay writing service from academic expert writers. We provide 100% unique and high quality contents to students with pocket friendly rates.

  17. REFERENCES Allio, M., 2006. Practical strategy development: a wise investment for middle market businesses. Journal of Business Strategy. Bryson, M. J., 2011. Strategic Planning for Public and Nonprofit Organizations: A Guide to Strengthening and Sustaining Organizational Achievement. John Wiley & Sons. Carlsson, R., 2003. The benefits of active ownership. Corporate Governance. Chiware, E., 2010. Positioning the technological university library in higher education and human resources development in Africa. Library Management. Eshun, P. J., 2009. Business incubation as strategy. Business Strategy Series. Hill, L., 2001. Resources, Resistances, and Economic Growth. International Journal of Social Economics. Howell, T. M., 2009. Critical Success Factors: The Measurable Path to Success. Taylor and Francis. Immordino, M. K., 2009. Organizational Assessment and Improvement in the Public Sector. CRC Press. Ireland, D. R., Hoskisson, E. R. and Hitt, A. M., 2010. Understanding Business Strategy Concepts Plus, 3rd ed. Concepts Plus. Cengage Learning. John, R., 2005. Global Business Strategy. Cengage Learning EMEA. Johnson, G. and Scholes, K., 2002. Exploring Corporate Strategy. Prentice Hall. Kambil, A., 2008. Purposeful abstractions: models. Journal of Business Strategy. thoughts on creating business network Page | 15 Now get essay writing service from academic expert writers. We provide 100% unique and high quality contents to students with pocket friendly rates.

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