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Learn how to provide super fast web performance to your cust

Customers expect blazing fast web experiences, but 86% of online retailers do not deliver fast and responsive shopping experience. This causes customers to navigate to different websites or give up entirely causing real bottom line impacts to organizations. Take a look at this presentation to understand how understand how Instart Logic gives a huge boost in delivering consistent superior experiences to customers across platforms, anywhere in the world.

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Learn how to provide super fast web performance to your cust

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  1. *Everything* Makes Your Website Slower Here's Why, and What You Can Do About It

  2. Key Factors that Slow Down Website Performance High resolution images/product shots Responsive designs Heavily personalized websites Traditional HTML delivery Dynamic content 2 | Confidential and proprietary

  3. Why Website Performance Matters 1 second delay in page load times leads to • Website performance has real bottom line impacts 7% 11% 16% loss in conversions fewer page views decrease in customer satisfaction • E-Commerce is growing rapidly Average growth rate of 15%+per year Source: Forrester, Internet Retailer 3 | Confidential and proprietary

  4. Why Website Performance Matters 86% of online retailers do not deliver fast and responsive shopping experience • Customers expect blazing fast web experiences • Mobile devices will soon outnumber desktop traffic 59% online sales will occur on tablets • User experience is imperative Customers are known to give up entirely or navigate to a different website Source: Forrester, Internet Retailer 4 | Confidential and proprietary

  5. Why Brands Should Not Ignore Mobile Users The percentage of retail traffic, mobile versus desktop, 2011-2014, ending in August 2014 100 89% 77% 80 68% 56% 60 40 49% 32% 44% 23% 20 11% 0 2011 2012 2013 2014 August 2014 NON-MOBILE MOBILE Source: Branding Brand (September 2014) 5 | Confidential and proprietary

  6. Challenges Faced By Brands Responsive designs, richer media and dynamic content makes web pages heavier, leading to higher page load times – leading to impact on bottom-line Explosion in number of web-enabled devices Apps are becoming more personalized and visual slows down PC performance Capabilities and format requirements of user’s device is unpredictable, especially with Android and the new Apple phones Access network has moved from wired to wireless. Introduced substantial latency that causes unpredictable performance 6 | Confidential and proprietary

  7. Questions Arising from User Contexts Adaptive delivery Sending which elements can be avoided? Sequencing What to send first? What to load first? Compression What information can be squeezed out? Consolidation What assets can be bundled together? Media Streaming How is media experience modulated? 7 | Confidential and proprietary

  8. Customer Expectation vs. Business Delivery Business Delivery Customer Expectation • Full-featured, self-service websites • Experiences vary by product line, service function, and channel • Task-specific service on all devices • Consistent experience across channels Convenience Gap • Variable accuracy and reliability • Channel- and function-specific privacy and preferences • Accurate, reliable, transparent, secure service Trust Gap (Source: Forrester) 8 | Confidential and proprietary

  9. Customer Expectation vs. Business Delivery Business Delivery Customer Expectation • Variable multi-second response times across devices • Sub-second response time across networks Performance Gap • Generic, one-size-fits-all experiences • Not coordinated across product lines, channels or customer journey • Contextualized, personalized experiences with an understanding of needs Personalization Gap (Source: Forrester) 9 | Confidential and proprietary

  10. Why CDNs Are Not Equipped to Handle Today’s Challenges Loss of control over content Mobile requires a 4 tier architecture No personalization possible with CDN Delivery not caching centric anymore, more user context dependent Security concerns There is no responsiveness to user context 10 | Confidential and proprietary

  11. Test and monitor current state to benchmark • Optimize for mobile • Prioritize performance • Right-size images • Compress code, consolidate requests • Improve ongoing performance • Involve designers, engineers, 3rdparty acceleration service partners • Fund performance with LoB budget • Stream image with SmartVision For more information, watch the webinar that explains the solutions that: WATCH WEBINAR 11 | Confidential and proprietary

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