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Intranet best practices webinar: Employee engagement and the intranet by Toby Ward, Prescient Digital Media, intranet consultants, intranet planning, intranet design, intranet redesig.
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Employee Engagement and The Intranet Toby Ward, Prescient Digital Media © 2016 Prescient Digital Media Not for distribution
World Leading Intranet Experts • 15 years of profitable history • Dozens of Fortune 500 Clients • World-Renowned Thought Leaders • 200+ intranet projects • First to define & study “social intranet”
Slides www.Slideshare.net/Prescient
Twitter #intranet2
Employee Engagement Confidential © 2014 Prescient Digital Media 3/3/2016
Engagement • An “engaged employee” is one who is fully absorbed by and enthusiastic about their work and takes positive action to further the organization’s reputation and interests.
Enthusiastic Takes Positive Action Confidential © 2014 Prescient Digital Media 3/3/2016
IBM intranet: W3 18 © 2013 Prescient Digital Media Not for distribution
21 Pitney Bowes | Internal Marketing: Engaging Employees Through Transformation
© 2015 BaylorScott&White All rights reserved.
Introducing “MyWorld View” 1 2 1. MyWorld View 2. Featured Posts 3. My Connections 3 4. Trending Topics 5. Follow Pfizer 4 5
Employee Ambassador Programs Source: Dale Carnegie, Survey of 1,500 employees 3/3/2016
Employee ambassadors • Actively share news about the organization • Use social media and word of mouth • Trained on how and why to share • Recognized and rewarded
Volunteers • The best ambassadors are volunteers • Employees who are passionate and enthusiastic
Training counts • Develop an “ambassador toolkit” that outlines key messages • Strategy must include executive management • Support with social media
Needed • Policies and guidelines • Training and communication
Regular communication • Relevant company news • General social media updates • Current / crisis resources
Benefits Confidential © 2014 Prescient Digital Media 3/3/2016
Creates passionate employees • Employees want to be passionate and proud • It makes work better • Evangelizing for the brand
• 68% view the intranet as crucial to their jobs • 52% are more satisfied to be an IBM employee because of information obtained on the intranet
Creates community • A brand ambassador program creates conversation • Create a private intranet group or private Facebook group – Serve as a social bulletin board for these employees and will serve as a home for conversation and feedback – Networking socially
Promote externally • The more enthusiastic the employee, the more they promote the brand / products externally
Next webinar Intranet Governance April 13, 2016