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Employee engagement and the intranet

Intranet best practices webinar: Employee engagement and the intranet by Toby Ward, Prescient Digital Media, intranet consultants, intranet planning, intranet design, intranet redesig.

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Employee engagement and the intranet

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  1. Employee Engagement and The Intranet Toby Ward, Prescient Digital Media © 2016 Prescient Digital Media Not for distribution

  2. About Us

  3. World Leading Intranet Experts • 15 years of profitable history • Dozens of Fortune 500 Clients • World-Renowned Thought Leaders • 200+ intranet projects • First to define & study “social intranet”

  4. Select clients

  5. Slides www.Slideshare.net/Prescient

  6. Twitter #intranet2

  7. Intranet Insight > PrescientDigital.com

  8. Employee Engagement Confidential © 2014 Prescient Digital Media 3/3/2016

  9. Engagement • An “engaged employee” is one who is fully absorbed by and enthusiastic about their work and takes positive action to further the organization’s reputation and interests.

  10. Enthusiastic Takes Positive Action Confidential © 2014 Prescient Digital Media 3/3/2016

  11. Source: Dale Carnegie, Survey of 1,500 employees

  12. Confidential © 2014 Prescient Digital Media

  13. IBM intranet: W3 18 © 2013 Prescient Digital Media Not for distribution

  14. Source: Dale Carnegie, Survey of 1,500 employees

  15. 21 Pitney Bowes | Internal Marketing: Engaging Employees Through Transformation

  16. © 2015 BaylorScott&White All rights reserved.

  17. 2015 Redesign

  18. Introducing “MyWorld View” 1 2 1. MyWorld View 2. Featured Posts 3. My Connections 3 4. Trending Topics 5. Follow Pfizer 4 5

  19. 2015 Redesign

  20. More Photos!

  21. Employee Ambassador Programs Source: Dale Carnegie, Survey of 1,500 employees 3/3/2016

  22. Employee ambassadors • Actively share news about the organization • Use social media and word of mouth • Trained on how and why to share • Recognized and rewarded

  23. Volunteers • The best ambassadors are volunteers • Employees who are passionate and enthusiastic

  24. Training counts • Develop an “ambassador toolkit” that outlines key messages • Strategy must include executive management • Support with social media

  25. Needed • Policies and guidelines • Training and communication

  26. Ninjas use social tools to stay connected

  27. Sharing the approved stuff

  28. Regular communication • Relevant company news • General social media updates • Current / crisis resources

  29. Pushing the Envelope…Er, the Newsletter

  30. Short-term campaigns

  31. Benefits Confidential © 2014 Prescient Digital Media 3/3/2016

  32. Source: Madison Workforce Engagement

  33. Creates passionate employees • Employees want to be passionate and proud • It makes work better • Evangelizing for the brand

  34. • 68% view the intranet as crucial to their jobs • 52% are more satisfied to be an IBM employee because of information obtained on the intranet

  35. Creates community • A brand ambassador program creates conversation • Create a private intranet group or private Facebook group – Serve as a social bulletin board for these employees and will serve as a home for conversation and feedback – Networking socially

  36. Promote externally • The more enthusiastic the employee, the more they promote the brand / products externally

  37. Sharing the approved stuff

  38. Next webinar Intranet Governance April 13, 2016

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