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Intranet Design Fundamentals

Intranet Design Fundamentals, presented by Toby Ward, Founder, Prescient Digital Media and the Digital Workplace & Intranet Global Forum

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Intranet Design Fundamentals

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  1. Intranet Design Fundamentals 1 INTRANET DESIGN FUNDAMENTALS Leading An Intranet Redesign

  2. 2 TOBY WARD Founder, Prescient Digital Media

  3. 4Intranets & Digital Workplaces

  4. 5 • … ‘ 2001 2005 2011 Expanded client base across North America and Europe. Growth Expanded solutions for the entire Digital Workplace. Digital Workplace Launched in Toronto. Start Full implementation services, and SharePoint expertise. Implementation Focus on assessment, planning, governance of intranets. Intranets Intranet Experts for 17 years Multiple awards including the prestigious Webby & Golden Quill Awards. Awards 2016 New offices in New York City & Vancouver New Office Locations 5 • … ‘ 2001 2005 2011 Expanded client base across North America and Europe. Growth Expanded solutions for the entire Digital Workplace. Digital Workplace Launched in Toronto. Start Full implementation services, and SharePoint expertise. Implementation Focus on assessment, planning, governance of intranets. Intranets Intranet Experts for 17 years Multiple awards including the prestigious Webby & Golden Quill Awards. Awards 2016 New offices in New York City & Vancouver New Office Locations

  5. Clients

  6. Intranet Process First Dedicated Intranet Methodology 7 Intranet Process First Dedicated Intranet Methodology 7

  7. 8 14 – 16 MONTHS Typical Redesign Timeline

  8. 9 Business Driven

  9. 10 Creative process

  10. . 11 Business Process

  11. . Intranet Process First Dedicated Intranet Methodology 12

  12. . 13Assessment Review, analyze and score leading intranets versus yours Benchmarking Understand, document, analyze executive and stakeholder requirements Business Requirements A detailed analysis of all findings and a host (100+ on avg.) of recommendations Findings & Recommendations Understand, document, analyze employee requirements User Requirements Research and analyze appropriateness and readiness for social tools Collaboration readiness Review, analyze, score more than 400 intranet attributes Heuristic Assessment Document the current state & future need

  13. . 14SWOT Analysis Gap Analysis Strengths What works well, what should be kept, and enhanced Weaknesses What works poorly, and should be eliminated or completely redesigned Opportunities Biggest opportunities for improvement and focus in the next iteration Threats Those threats or barriers to success that must be directly addressed

  14. . 15Planning Review, analyze and score leading intranets versus yours Functional Planning Understand, document, analyze executive and stakeholder requirements Governance A detailed analysis of all findings and a host (100+ on avg.) of recommendations User Experience Understand, document, analyze employee requirements Business Case & ROI Research and analyze appropriateness and readiness for social tools Social Planning Review, analyze, score more than 400 intranet attributes Strategic Planning Strategic, functional, and design

  15. . 16Aligning with Business Goals

  16. . 17Aligning with Business Goals

  17. . 19Project Approach Discovery Bringing the concept to life Design & Build A front-end design leveraging back-end architecture Deployment Completing the play Coca-Cola Connect project was completed in four phases. Requirements Connecting TCCC & redefining myKO

  18. . 20Strategic Planning Mission, Goals, Objectives 01 GOAL 02 GOAL 03 GOAL Decrease stale content Objective 01 Increase employee engagement Objective 01 Increase user satisfaction Objective 01 Increase user productivity Objective 05 05 GOAL Increase time to market Objective 06 06 GOAL Decrease costs Objective 04 04 GOAL

  19. . 21Information Architecture Content categorization and navigation schema

  20. . 22Wireframes Spatial layouts, without the colors & images

  21. . 23User Experience Flows Persona driven navigation paths

  22. . 25 Employee-Centric Design

  23. . 26 Personas Storytelling tools to understand our audience’s goals and desires through composites of real people

  24. . 27 • Corporate • Sales • Digital Commerce • Engineering • Service Management • Presort Pitney Bowes | Internal Marketing: Engaging Employees Through Transformation Personas Primary personas for the Pitney Bowes Intranet

  25. . 28 Persona: Prav in Engineering • Prav is always striving to make things better. No matter the size of the project, he’ll do whatever it takes to ensure that the next solution is moving things in the right direction. • Prav tends to get to the office early around the same time every day. He’ll check in with the rest of his team and find out how his colleagues are making progress with their work. He’ll discuss what works and doesn’t work in creating solutions, and then plan on how to best move forward. • Most of Prav’s time is spent with other engineering colleagues, though sometimes he may engage with people from other groups. Prav spends almost an equal amount of time working independently as well as collaboratively with colleagues. When interacting with other colleagues, he will do so both through email and face to face. • Prav feels compelled to continue learning in life. He also sees it as part of his job to understand new technologies, new ideas and what people are talking about in his industry. • Since Prav is constantly working to build something more innovative, he wants to understand how the rest of the company is also doing the same. He’s also interested in what her other colleagues are doing that might lead to better solutions. • Prav’s Goals • Develop product solutions that meet the company’s goals and keep clients happy. • Learn about new ideas and technologies that might inform and improve engineering practices. • Foster a work environment that leads to better ideas and solutions. • Understand how engineering can help the company in new and different ways.

  26. . 29 PERSONA INTERNAL CHANNELS EXTERNAL CHANNELS Corporate Sales Digital Commerce Engineering Service Management Presort Mapping Priority Channels to Personas

  27. . 30User Research Surveys, Focus Groups, Usability Testing

  28. . 31 Less is More

  29. . 32 More

  30. . 33 Less

  31. . 36

  32. . 37

  33. . 38

  34. . 40 • Brand guidelines • Color palette • Font types, sizes, headers, etc • Use of images / icons • Technical parameters / limitations Design Brief Rules & guidelines

  35. . 41 Lots of colors

  36. . 42 Brand colors

  37. . 43

  38. . 44 Read home page

  39. . 45 Scan home page

  40. . 46

  41. . 47

  42. . 52Key Lessons The most critical components of intranet design • Business-driven • Employee-centric • Less is more • Minimal home page • Minimal colors • Strong photos

  43. . Intranet Insight Newsletter PrescientDigital.com 53

  44. . 54

  45. . IntranetGlobalForum.com New York, City - October 8 & 9, 2019 55

  46. . www.PrescientDigital.com 416.926.8800 toby@prescientdigital.com

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