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What Is Predictive App Marketing?

Predictive app marketing also provides you with the likelihood of conversion. It tells you which users are valuable and which users are not. The good news is that there is a magic wand for your mobile app. Wave and it will predict the users who are likely to churn and convert in the future. <br>

JamesTyler
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What Is Predictive App Marketing?

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  1. What Is Predictive App Marketing? From customer acquisition to conversion, you need to make the right decision to stand ahead of the competition when marketing automation is all the rage these days. And in order to make that right decision, simply put, you need to capitalize on the right data and put it in front of the right audience at the right timing.Sounds difficult? The good news is that there is a magic wand for your mobile app. Wave and it will predict the users who are likely to churn and convert in the Web page converted to PDF with the PDFmyURL PDF creation API!

  2. it will predict the users who are likely to churn and convert in the future. This magic wand is called predictive app marketing. How predictive app marketing works Predictive app marketing uses historical and real-time data to sophistically predict the future customer behaviors. By foreseeing the future behavior, you will be able to proactively engage them with highly personalized marketing initiatives. The personalized marketing campaigns such as in-app push notifications and emails will then target the right customers as well as the right stage they are at within the app journey. The benefits of predictive app marketing #1. Customer acquisition It is quite costly to acquire customers so knowing where and whom you should spend your next dollar on can save you big money. With predictive app marketing, you will get a clear picture of which channels are most effective in bringing in the most valuable customers. You can then optimize your advertising budget and stop wasting money on the one-time users and channels that only bring in trash traffic. #2. Customer engagement A winning mobile app engagement campaign is the one that feeds users Web page converted to PDF with the PDFmyURL PDF creation API!

  3. what they desire. Ideally, you should know your users better than they know themselves. Predictive app marketing gives you that power. Take the women apparel app as an example, if the data indicates that one customer always sets filters for “black” and “midi dress”, then you might want to fully take advantage of this insight and send tailored email campaigns that contain more personalized promotions such as “Little Black Dress” which feeds the user’s interest. #3. Customer conversion Predictive app marketing also provides you with the likelihood of conversion. It tells you which users are valuable and which users are not. By separating the two, you can better allocate your marketing initiatives by offering more in-app loyalty programs to the most valuable ones and offering more incentives or immediate discount to the ones who are one-time or at-the-fence. #4. Customer retention Customer engagement and customer retention go hand in hand. Predictive app marketing allows you to be proactive and save the customers who are likely to churn—abandon your app. What you can do is to re-engage with them with more aggressive marketing promotions than the ones you use regularly. Web page converted to PDF with the PDFmyURL PDF creation API!

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