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Personalisation is really great way to achieve huge sales . With customer attention becoming an increasingly scarce commodity, marketing success depends on delivering relevant, timely and personalised marketing.
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With customer attention becoming an increasingly scare commodity, marketing success depends on delivering relevant, timely and PERSONALISED marketing The Key To Personalisation
Facts 59% of online shoppers believe it's easier to find more interesting products on personalized sites. 56% of online shoppers are more likely to return to a site that recommends products.
Facts 77% of online shoppers would trust business more if they explained how they use personl data.
What business think 2/3 companies agree website personalization improves customers experience and the success of their overall business. 94% of companies agree online personalization is critical to business performance In-house marketers who personalise their web experience see on average a 19% uplift
Ways to add personalisation to E-commerce Collect data about what customers are interested in on sign-up. Use this to provide relevant offers and info. Target customers interests based on what they have looked at / bought in the past.
Ways to add personalisation to E-commerce Target customer's devices i.e. if they visit the site on a tablet optimised ads, emails etc. It is not just about acquisition, but retention of customers. Build on existing relationships as well as new ones.
Ways to add personalisation to E-commerce Integrate online with offline marketing. For example send a direct mail flyer to someone who has bought a product online. CTAs that target the user result in a 42% higher view-to-submission rate than calls-to-action that were the same for all visitors
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