1 / 9

Research Methods

Research Methods. Content Analysis. Content Analysis. Technique to study communication-related materials and behaviors Systematic counting, assessing, and interpreting the form and substance of communication Empirical Objective, impartial. Applying Content Analysis. Select the population

JasminFlorian
Download Presentation

Research Methods

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Research Methods Content Analysis

  2. Content Analysis • Technique to study communication-related materials and behaviors • Systematic counting, assessing, and interpreting the form and substance of communication • Empirical • Objective, impartial

  3. Applying Content Analysis • Select the population newspaper articles during election campaign presidential state of the union speeches international treaties interest group press releases requests for congressional committee assignments TV news coverage of European Union email from person X to person Y

  4. Applying Content Analysis • Select the population • Select the sample (or census) Time period, type of communication, source, location, distribution mechanism, other characteristics as appropriate

  5. Applying Content Analysis • Select the population • Select the sample • Select the unit of analysis • Select the means of coding human or machine coders/coding

  6. Applying Content Analysis • Select the population • Select the sample • Select the unit of analysis • Select the means of coding • Determine the coding procedure and detailed codebook

  7. Applying Content Analysis • Determine the coding procedure and detailed codebook • Operationalize carefully and thoroughly(common standards of judgment) • Guarantee consistent coding(multiple coders or computing or increased specificity of procedure) • Maximize interaction among coders(eliminate differences in interpretation)

  8. “Types” of Content Analysis • Substantive content analysisFocus on the meaning of a communication (what is communicated) • Structural content analysisFocus on the format of a communication (how communicated)

  9. Issues or “Special Problems” • Biased content • Intended audience • Representativeness of sample • Reliability (intercoder and calculation of)

More Related