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Soma Bra Donation Drive

Soma Intimates, a division of Chico’s FAS, Inc. (NYSE: CHS), is the home of beautiful lingerie, sleepwear, loungewear and beauty products.

JessicaGoodell
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Soma Bra Donation Drive

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  1. SOMAINTIMATESCUSTOMERSSUPPORTLYDIA’SHOUSE TheIntimateApparelRetailerHostedABraDonationDrive St.Louis,Mo(November2011)–Lydia’sHouseSt.Louisrecentlyreceivedsupportfromcustomersofintimateapparelretailer,SomaIntimates,intheformof500donatedbras.Aspartofanationalbradonationdrive,thelocalSomaIntimatesboutiqueatTheMeadowsatLakeSaintLouiscollectedmorethan700bras.Theother200braswenttoabrarecycler.Lydia’sHouseprovideswomenwhoarevictimsofdomesticabuseandtheirchildrenasafe,confidentialhomeandsupportservicesforuptotwoyears. FirstlaunchedinJuly2010,thismarksthethirdbiannualbradonationdriveforSomaIntimates.ToͲdatetheretailerhascollectedmorethan68,000brastohelpwomeninneedacrossthecountry.ThisyearthelocalSomaIntimatesLakeSaintLouisboutiqueplacedfirstincollections. “Whenwelearnedthattherearethousandsuponthousandsofwomenacrossthecountrydesperatelyinneedofabra,weknewwehadtodosomethingtohelp,”statesLaurieVanBrunt,SomaIntimates’BrandPresident.“Abraisoneoftheleastdonatedbutmostneededitems,anditmakesabigdifferencetowomenwhoarestrugglingfinanciallytoevenputfoodonthetable.It’ssuchasmallandeasythingtodonate,andittrulyhelpsthesewomenwhoareworkingeachandeverydaytogettheirlivesontrack.” Lydia'sHouseworksinfaithtoenddomesticviolencebycontinuingtoprovideaplaceofhealingandavoiceofhopeforabusedwomenandtheirchildren.Sinceitsincorporationin1995,Lydia'sHousehasprovidedtransitionalhousing,accesstocommunityresourcesandcomprehensive,goalͲorientedsupportservicesformorethan450abusedwomenandtheirchildren.Lydia'sHousecurrentlyserves35womenandupto70children.ItisMissouri’slargestproviderofconfidentiallylocated,furnishedapartmentsforabusedwomenandtheirchildrenandisoneofthelargestprogramsofitstypeintheUnitedStates.Formoreinformation,visitwww.lydiashouse.org<http://www.lydiashouse.org/>. SomaIntimates,adivisionofChico’sFAS,Inc.(NYSE:CHS),isthehomeofbeautifullingerie,sleepwear,loungewearandbeautyproducts.Soma’smissionistomakewomenlookandfeelwonderfulbyofferingthesoftestfabrics,delightfulSomatouches,andhighlypersonalizedcustomerservicewithtrainedSomafitexperts.AsofJuly31,2011,SomaIntimateswilloperatemorethan162boutiquesandoutletsacrossthecountryaswellasawebsiteatwww.soma.com<http://www.soma.com>. ###

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