An Introduction to MSU Technologies

1. An Introduction to MSU Technologies Presentation to the College of Engineering Oct. 7th, 2008

2. Why operate a technology management office? • Transfers innovations into the market that enhance quality of life (public good) • Supports existing research activities and helps to attract new research funding • Helps recruit and retain best and brightest faculty • Adheres to federal Bayh-Dole Act requirements • Generates new revenue streams • Creates new companies and jobs • Improves image of the university • Assists university’s economic development efforts in the community and throughout Michigan

4. Technology Commercialization Process Disclosures Goals • Efficient and effective process • Data / information driven decision making • Maximum technology potential = best business environment Research US Patenting US, Foreign Patenting In-Depth Commercial Assessment License Compliance Screening Evaluation Marketing Licensing Return to Inventor

5. Screening Analysis and Criteria(2 hours – industry expert) • Commercialization  –Type of Technology (obsolete to revolutionary) –Technology Readiness Level (concept to ready for production) –Ease of Adoption by Industry (switching costs)  • Market  –Range of Applicability (single to many industries)  –Market Size (niche to very large sales per year) –Market Growth/Potential (declining to rapid growth)  –Market Maturity (passed to emerging)  • IP landscape  –Potential for or current coverage –Breadth of coverage

6. Screening Rankings High(H): most findings are favorable for commercialization and the technology should move to assessment. Medium High(MH): technology looks promising but some aspects are not compelling or incomplete. If resources are available, assessment is warranted. Medium Low(ML): there is limited market potential or some commercialization barriers. Limited additional resource expenditure is recommended. Low(L): little or no market potential and significant barriers. Expenditure of further resources to commercialize the technology is not recommended.

7. Next Steps After Screening • Assessment • Patent or other IP protection • Potential future development • Return and release

8. Assessment(40 hours – industry expert) • Technology Overview • Disclosing Description • Benefits • Applications • Invention Status • Protection Status • Ownership Status • Licensing Status • Urgent Actions • Recommendation – Action • Pursue • Post • Monitor • Release • Other

9. Assessment, continued • Inventor Interview • Expert Interviews • Chart (Company / Name / Division and/or Title / Contact Info / Comment) • Summaries • Market Information • Value Chain (Level / Comment / Players) • IP Summary • Potential Licensees • Company / Name / Contact Info / Comment / Expressed Interest • License/Venture Capital Ready • Start Up Company Potential • Analysis Summary • Factor / Rank (1-10) / Comments • IP Protection • Market & Timing • Level of Development • Ease of Implementation

10. Please visit our new website at technologies.msu.edu for MSUT staff contact information, answers to common questions, forms, and other useful information.