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Travel Trade Relations

Travel Trade Relations Heidi Wesling Trade Shows NTA (National Tour Association) Canada’s West Marketplace ABA (American Bus Association) ITB (International Tourism Bourse) Rendez-vous Canada Tourism BC Sales Missions BC Down Under (Australia) Canada Experience (Netherlands)

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Travel Trade Relations

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  1. Travel Trade Relations Heidi Wesling

  2. Trade Shows • NTA (National Tour Association) • Canada’s West Marketplace • ABA (American Bus Association) • ITB (International Tourism Bourse) • Rendez-vous Canada

  3. Tourism BC Sales Missions • BC Down Under (Australia) • Canada Experience (Netherlands) • Asia (Korea & Taiwan)

  4. Sales Calls • Local receptive tour operators on the lower mainland • Canada CYTS Travel Services Ltd. • Discover Holidays • Maple Fun Tours • Rocky Mountaineer Vacations • Key German tour operators • Canadian Tourism Commission • CRD International • DERTour • Fasten Your Seatbelts • FTI Touristik • Hauser Exkursionen • Kiwi Tours • Meier’s Weltreisen • SK Touristik

  5. Familiarization Tours (to date) Total of 16 FAMs with 112 pax including: • Best Ager Celebrity – Germany • Canada Experience – Netherlands • Classic Golf Tours – Germany • DERTour Travel Agent – Germany • Japan Fam Trip – Japan • Kuoni Travel Nederland – Netherlands • Student & Youth Travel Association (SYTA) – USA, Canada

  6. German Marketing Campaign

  7. German Marketing Campaign • $10,000 TVI investment leveraged to $40,000 • Currently working with DERTour and SK Touristik

  8. Brochure Tracking

  9. Brochure Tracking

  10. Brochure Tracking

  11. Brochure Tracking • 23 tour operator brochures catalogued to date for 2007 • More than 2,800 pages in total, of which Vancouver Island is featured on 181 pages • 130 itineraries catalogued that include Vancouver Island • 365 Vancouver Island nights featured

  12. 2007/08 Tour Planner • 2-year publication • Exclusively for tour operators, wholesalers, receptive tour operators • Currently being distributed

  13. New Product Bulletin • Compiled 3 times/year by Tourism BC • Distributed to international travel trade • Five submission categories • Festivals & Events • New Business / New Operators • New Product from an Existing Business • Improvements / Renovations to an Existing Business • Name Change / New Owner

  14. Luxury & Incentive Travel • More than $20,000 gross allocated in FY08 • Primarily targeting long-haul US market • Incentive shows: • ITME • CTC Showcase Seattle • Trailblazers

  15. Luxury Travel & Incentive Familiarization Tours (to date) • Vancouver Island Road Rally (May, 2007) • Excellence in Motivation (June, 2007)

  16. Thank you! Vielen Dank! 너를 감사하십시요

  17. Our websites... Consumer Website http://www.vancouverisland.travel/ Corporate Website http://www.tourismvi.ca/

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