Workshop on Ai and Automation In Digital Marketing by ExpertDigipro.pptx

1. WORKSHOP ON AI & AUTOMATION IN DIGITAL MARKETING SPEAKER : KUMAR MANISH MAYANK

3. An Introduction Welcome to our seminar on AI and automation in digital marketing. In this session, we will explore how AI and automation are making digital marketing smarter and more efficient. We will also discuss various AI tools and their applications in marketing. Let’s get started!

4. Understanding AI and Automation in Marketing AI and automation are transforming digital marketing. AI helps analyze data, predict trends, and personalize content. Automation makes marketing tasks more efficient and fast

5. AI in Simple Terms AI is a technology that helps machines think and learn like humans AI can analyze data, predict trends, and make decisions.

6. What is AI and the Difference Between AI and Automation Feature Automation AI Simulates human intelligence Purpose Performs repetitive tasks Performs tasks the same way each time Learning Learns and improves over time Flexibility Adapts to new data and environments Rigid and doesn't adapt IT workflows, application deployment, security Examples Speech recognition, trend prediction

7. How AI is Impacting Industries AI is widely used in healthcare, finance, education, and e-commerce. AI in healthcare assists in diagnosing diseases and recommending treatments. it helps businesses improve efficiency and customer service. AI in marketing helps companies analyze data and predict customer behavior.

8. Advantages and Disadvantages of AI Advantages Disadvantages Improves efficiency and productivity by automating tasks. Can replace some jobs, leading to unemployment concerns. Reduces human error in decision-making and predictions Requires large amounts of data to function effectively. Enhances customer experience with personalized marketing. Ethical concerns around data privacy and bias in AI decisions. Speeds up data analysis and content creation. High initial investment costs for businesses.

9. AI’s Impact on Jobs AI automates repetitive tasks, allowing humans to focus on creativity and strategy. Some jobs may be replaced, but new AI-related roles will emerge. AI enhances decision-making by providing data-driven insights. Employees need to upskill and adapt to AI-driven workplaces.

10. Making Marketing Easier with Automation Marketing automation uses software to do repetitive tasks Automation saves time and ensures better customer engagement. It helps with email marketing, social media posts, and ad management.

11. AI in Digital Marketing AI improves ads, emails, and product recommendations. AI helps businesses understand customer behavior. It predicts what customers want and personalizes content.

12. AI in Customer Communication Third Fourth First Second AI chatbots provide 24/7 customer support and instant responses. AI analyzes audience engagement and adjusts strategies accordingly. AI schedules social media posts at the best times for engagement. It personalizes emails and messages for individual customers.

13. The Future of AI in Marketing and Beyond Advanced Automation Greater Personalization AI will create even more tailored customer experiences AI will handle complex marketing tasks with minimal human input AI and Human Collaboration AI will assist rather than replace humans, enhancing creativity and decision-making. Improved AI Ethics Stricter regulations will ensure fair and responsible AI use.

14. Understanding Customers with AI ‹#› AI collects and analyzes customer information. It helps businesses know what customers like and dislike. AI tools predict future trends and improve marketing decisions. AI helps segment customers into different groups for better targeting.

15. Where is Automation Used Social Media Email Marketing AI sends automated, personalized emails at optimal times AI schedules and posts content to maximize engagement Ad Optimization Lead Generation AI continuously adjusts targeting, bidding, and placement AI identifies, tracks, and nurtures potential customers

16. How AI Helps Save Time & Productivity AI-powered scheduling tools streamline content posting and communication. AI chatbots handle customer queries, improving response time. AI automates repetitive tasks, reducing workload and saving time. AI boosts workflow efficiency in marketing, HR, and customer support.

17. AI Tools for Different Needs Video Generation Editing Synthesia Hey Gen InVideo AI Assistants (Chatbots) ChatGPT Claude Gemini DeepSeek Notetakers, Meeting Fathom, Nyota Graphic Design Looka. Canva Magic Studio Gamma AI Writing Improvement Grammarly Wordtune. quiltbot Image Generation Midjourney, DALL·E 3. leonardo Ad Research Deep Research. Writing Rytr Sudowrite copy.ai

18. More AI Tools App Builders & Coding Bubble Bolt Lovable Cursor, v0. Social Media Management Vista Social FeedHive. Waalaxy WA Sender Project Management Asan ClickUp Scheduling Reclaim Clockwise Jobs & Recruitment Career flow Enhancv Textio CVViZ Knowledge Management Notion AI Q&A Guru Email Customer Service: Tidio AI Hiver Hubspot Email Writer, SaneBox Shortwave. Brevo

19. AI in Advertising and Promotions Second Third Fourth First It suggests the best time and place to show ads. AI helps businesses create engaging content. AI optimizes ad performance by analyzing real-time data AI finds the right audience for marketing campaigns.

20. AI in Customer Communication Detail 2 Detail 1 AI chatbots respond to customer questions 24/7. AI helps schedule social media posts at the best time Detail 4 Detail 1 AI analyzes engagement metrics to improve future content. It personalizes emails and messages for customers.

21. Thank You!