1 / 10

Full Episodes Available at TBS.COM

Source: Turner Sports & Entertainment Digital Research based on data from ... Outdoor Adventure Sport. TNT USER: Median Age: 48. Average Household ...

KeelyKia
Download Presentation

Full Episodes Available at TBS.COM

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

    1. Full Episodes Available at TBS.COM

    Acquired Series Original Series Note: Full episodes of The Office and My Name is Earl start in September 2009

    Loves travel & culture… Loves all things pop-culture… Likes hanging out with family and friends…

    2. The tbs.com user: Personally and Culturally Connected

    TBS USER: Median Age: 32 Average Household Income: $63K Not married: 45% 82% attended some college to post grad African-American: 214 Index Source: Turner Sports & Entertainment Digital Research based on data from Nielsen Online @Plan. Period: Winter 2008/2009. Read as: Visitors to TBS.com during the past 30 days have an Index of 112 vs. the Adult 18+ active online population when it comes to dining out.

    3. TBS.com Reaches The Adult 18-49 Audience

    Benefits of TBS… Unique Audience: Over 60% of the tbs.com users are Adults 18-49 Interactivity: Driven by new on-air original series such as Tyler Perry’s House of Payne, My Boys and the Bill Engvall Show, tbs.com delivered over 5 million video plays in June Premium Content: tbs.com delivers a variety of quality content with full-length episodes, clips, online games/quizzes, widgets, and downloads Source: Turner Sports & Entertainment Digital Research based on Nielsen//NetRatings NetView Home & Work Panel (Unique Audience & Demo) : @Plan (Profile Points): Omniture (Page Views, Video Plays) data. Period: June 2009 (NetView & Omniture), Summer 2009 (@Plan). 800K UNIQUE VISITORS 16.4 MILLION PAGE VIEWS 5.6 MILLION VIDEO PLAYS Audience Metrics (June 2009) =

    4. Full Episodes Available at TNT.TV

    Acquired Series Original Series

    Sources: Turner Sports & Entertainment Digital Research based on Nielsen Online NetView (Uniques); Omniture (PVs, Vide Plays). Period: July 2009 (NetView, Omniture), August 2008 – July 2009 (full-year video plays). =

    5. TNT.tv: Highly Interactive Destination

    REACHING ADULTS AND WOMEN ONLINE… Unique Audience: Unique Users (UUs) have increased +26% year over year! Engagement & Interaction: TNT.tv has generated over 52 million video plays in the last 12 months. Interactivity: Widgets, downloads and social networking features enables users to interact with shows beyond the episodes

    Source: Turner Sports & Entertainment Digital Research based on data from Nielsen Online @Plan. Period: Winter 2008/2009. Read as: Visitors to TNT.tv during the past 30 days have an Index of 185 vs. the Adult 18+ active online population when it comes to entertaining formally at home.

    6. The TNT.tv User Active, Engaged and Committed to Home/Family

    Cares about health/fitness… Loves his/her home… Likes to socialize and entertain… TNT USER: Median Age: 48 Average Household Income: $69K Not married: 45% 75% attended some college to post grad African-American: 200 Index

    7. Engagement, Passion and Interaction

    Engagement: TCM.com houses a searchable classic films database Passion: TCM.com the home of rich movie content for passionate fans Interactivity: TCM.com offers a section where visitors can purchase their favorite films on DVD at discount prices = 480K UNIQUE VISITORS 11.1 MILLION PAGE VIEWS 253K VIDEO PLAYS Monthly Audience Metrics Sources: Turner Sports & Entertainment Digital Research based on Nielsen Online NetView (Uniques), Omniture (PVs, Video Plays). Period: July 2009. (July 2009)

    8. TCM.com Delivers the Cultured Movie Buff

    REACHING MOVIE BUFFS ONLINE… Unique Audience: 47% of TCM.com visitors have seen a movie in the last 30 days and 64% have rented a movie in the last 30 days Sources: Turner Sports & Entertainment Digital Research based on Nielsen Online NetView (Uniques); Omniture (PVs, Video Plays), @Plan (Demographics, Profile Points). Period: January 2009 (Omniture & NetView), Spring 2009 (@Plan).

    9. Audience – On The Rise!

    763k UV’s in Jul-09 (Nielsen) Forecast: 1MM UV’s in Dec-09 Low cost, sustainable traffic Monthly UV’s Since Launch Omniture and Nielsen Omniture Nielsen

    10. Audience - On The Rise!

    Psychographic Young, educated and upscale Forward thinking, savvy and confident Composition Gender: 90% Female Age: 71% (18-34); 85% (18-49) Education: 90% Some College or More Employment: 68% Employed; 68% White Collar HHI: 39% are $50K+ *Source: Survey on TheFrisky.com, March 2009

More Related