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Full Episodes Available at TBS.COM

Full Episodes Available at TBS.COM. Original Series. Acquired Series. Note: Full episodes of The Office and My Name is Earl start in September 2009. The tbs.com user: Personally and Culturally Connected. TBS USER:. Loves all things pop-culture…. Median Age: 32

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Full Episodes Available at TBS.COM

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  1. Full Episodes Available at TBS.COM Original Series Acquired Series Note: Full episodes of The Office and My Name is Earl start in September 2009

  2. The tbs.com user: Personally and Culturally Connected TBS USER: Loves all things pop-culture… • Median Age: 32 • Average Household Income: $63K • Not married: 45% • 82% attended some college to post grad • African-American: 214 Index Likes hanging out with family and friends… Loves travel & culture… Source: Turner Sports & Entertainment Digital Research based on data from Nielsen Online @Plan. Period: Winter 2008/2009. Read as: Visitors to TBS.com during the past 30 days have an Index of 112 vs. the Adult 18+ active online population when it comes to dining out.

  3. TBS.com Reaches The Adult 18-49 Audience Audience Metrics (June 2009) • 800K UNIQUE VISITORS • 16.4 MILLION PAGE VIEWS • 5.6 MILLION VIDEO PLAYS = • Benefits of TBS… • Unique Audience: Over 60% of the tbs.com users are Adults 18-49 • Interactivity: Driven by new on-air original series such as Tyler Perry’s House of Payne, My Boys and the Bill Engvall Show, tbs.com delivered over 5 million video plays in June • Premium Content: tbs.com delivers a variety of quality content with full-length episodes, clips, online games/quizzes, widgets, and downloads Source: Turner Sports & Entertainment Digital Research based on Nielsen//NetRatings NetView Home & Work Panel (Unique Audience & Demo) : @Plan (Profile Points): Omniture (Page Views, Video Plays) data. Period: June 2009 (NetView & Omniture), Summer 2009 (@Plan).

  4. Full Episodes Available at TNT.TV Original Series Acquired Series

  5. REACHING ADULTS AND WOMEN ONLINE… Unique Audience: Unique Users (UUs)have increased +26% year over year! Engagement & Interaction: TNT.tv has generated over 52 million video plays in the last 12 months. Interactivity: Widgets, downloads and social networking features enables users to interact with shows beyond the episodes Monthly Audience Metrics (July 2009) • 1.5 MILLION UNIQUE VISITORS • 20.6 MILLION PAGE VIEWS • 7.8 MILLION VIDEO PLAYS TNT.tv: Highly Interactive Destination = Sources: Turner Sports & Entertainment Digital Research based on Nielsen Online NetView (Uniques); Omniture (PVs, Vide Plays). Period: July 2009 (NetView, Omniture), August 2008 – July 2009 (full-year video plays).

  6. The TNT.tv User Active, Engaged and Committed to Home/Family TNT USER: Loves his/her home… • Median Age: 48 • Average Household Income: $69K • Not married: 45% • 75% attended some college to post grad • African-American: 200 Index Likes to socialize and entertain… Cares about health/fitness… Source: Turner Sports & Entertainment Digital Research based on data from Nielsen Online @Plan. Period: Winter 2008/2009. Read as: Visitors to TNT.tv during the past 30 days have an Index of 185 vs. the Adult 18+ active online population when it comes to entertaining formally at home.

  7. Engagement, Passion and Interaction Monthly Audience Metrics (July 2009) • 480K UNIQUE VISITORS • 11.1 MILLION PAGE VIEWS • 253K VIDEO PLAYS = • Engagement: TCM.com houses a searchable classic films database • Passion: TCM.com the home of rich movie content for passionate fans • Interactivity: TCM.com offers a section where visitors can purchase their favorite films on DVD at discount prices Sources: Turner Sports & Entertainment Digital Research based on Nielsen Online NetView (Uniques), Omniture (PVs, Video Plays). Period: July 2009.

  8. TCM.com Delivers the Cultured Movie Buff • REACHING MOVIE BUFFS ONLINE… • Unique Audience: 47% of TCM.com visitors have seen a movie in the last 30 days and 64% have rented a movie in the last 30 days Sources: Turner Sports & Entertainment Digital Research based on Nielsen Online NetView (Uniques); Omniture (PVs, Video Plays), @Plan (Demographics, Profile Points). Period: January 2009 (Omniture & NetView), Spring 2009 (@Plan).

  9. Audience – On The Rise! 763k UV’s in Jul-09 (Nielsen) Forecast: 1MM UV’s in Dec-09 Low cost, sustainable traffic Monthly UV’s Since Launch Omniture and Nielsen Omniture Nielsen

  10. Audience - On The Rise! • Psychographic • Young, educated and upscale • Forward thinking, savvy and confident • Composition • Gender: 90% Female • Age: 71% (18-34); 85% (18-49) • Education: 90% Some College or More • Employment: 68% Employed; 68% White Collar • HHI: 39% are $50K+ • *Source: Survey on TheFrisky.com, March 2009

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