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Mobile Social: Multi-Channel Marketing and Branding | The 8 Secrets You Need to Know to Win with Mobile

As presented in Singapore on June 3, 2015 at CommunicAsia. Mobile’s role in multi-channel marketing and branding Different screens, different marketing strategy and different investment dollars: can these be combined effectively? Clarifying roles that different channels play in promoting marketing and measuring the degree of receptivity of message Social meshing/stacking – understanding behaviours in Asia How can we capture revenue from competing media?

KenHerron
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Mobile Social: Multi-Channel Marketing and Branding | The 8 Secrets You Need to Know to Win with Mobile

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  1. Slides: www.j.mp/8mobilesecrets #8mobilesecrets Mobile + Social: Multi-channel Marketing and Branding The 8 Secrets You Need to Know to Win with Mobile "Mobile is not just a channel or a technology. Mobile is a ‘connector’ that allows us to interface with the physical and digital worlds around us." - Paul Berney, Co-Founder, mCordis and Former CMO and MD, MMA EMEA Communicasia 3 June 2015 Ken Herron, Chief Marketing Officer and startup advisor unified inbox | charitycheckin | DIALabrain | Travedoc | Worldbop Kenherron@gmail.com @Kenherron

  2. Secret #1 Always start with: 1. WHAT AM I TRYING TO ACHIEVE? 2. WHO IS MY AUDIENCE? 3. WHERE DO THEY SPEND THEIR TIME? 4. WHAT DIFFERENTIATES MY PRODUCT? www.j.mp/tweetsecret1 #8mobilesecrets @KenHerron

  3. Secret #2 Engage. Don't sell. www.j.mp/tweetsecret2 #8mobilesecrets @KenHerron

  4. Secret #3 Mobile plays well with others. www.j.mp/tweetsecret3 #8mobilesecrets @KenHerron

  5. Secret #4 Mobile Is Intimate. www.j.mp/tweetsecret4 #8mobilesecrets @KenHerron

  6. Secret #5 Mobile Is public. www.j.mp/tweetsecret5 #8mobilesecrets @KenHerron

  7. Secret #6 Mobile Is noT about the buy. mobile is about the buy and tell. www.j.mp/tweetsecret6 #8mobilesecrets @KenHerron

  8. Secret #7 conversations must be coherent across channelS. www.j.mp/tweetsecret7 #8mobilesecrets @KenHerron

  9. Secret #8 mobile is contextual. Ioc* powers iot. *A reminder that Unified Inbox's UnificationEngine™ powers IoC! www.j.mp/tweetsecret8 #8mobilesecrets @KenHerron

  10. Q&A slides: www.j.mp/8mobilesecrets #8mobilesecrets @KenHerron

  11. UnifiedInbox.com CharityCheckin.com DialaBrain.com Worldbop.com TraveDoc.com thank you! slides: www.j.mp/8mobilesecrets #8mobilesecrets @KenHerron

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