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What Your Mother, Your Marketing Prof, and Your Boss NEVER Told You About...Co-Publishing

Read the original post on http://MobileGroove.com at: http://www.mobilegroove.com/dearken-how-can-i-best-use-social-media-when-i-present-at-conferences-12375

KenHerron
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What Your Mother, Your Marketing Prof, and Your Boss NEVER Told You About...Co-Publishing

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  1. What Your Mother, Your Marketing PROF, and Your Boss Never Told You About... Co-Publishing @KenHerron

  2. Okay, so what the heck is co-publishing?

  3. Nope!

  4. Nope! Nope!

  5. Nope! Yes! Nope!

  6. co-publishing is reusing your marketing content

  7. Where?

  8. Hint, hint...

  9. Why do you care?

  10. co-publishing Maximizes the ROI of your content marketing investment

  11. How do you do it?

  12. “Socialize” your content... so that it can be effectively shared on each of your different social networks

  13. Said differently... Each social network has it’s Own format (Twitter = 140 characters, YOUTube = Videos) AND its own style put your content into the format and style for each social network

  14. Examples

  15. “Original” Blog Content http://mobilegroove.com/category/dearken

  16. “radio-ized” aka “Podcast-ized” Content http://toginet.com/ podcasts/ thelinkedinladyshow/ TheLinkedinLadyShowLI VE_2012-02-29.mp3? type=podpage

  17. “Presentation-ized” Content This presentation!! http://www.slideshare.net/KenHerron/copublishing

  18. “Photo-ized” Content http://flickr.com/photos/kenzpix http://pinterest.com/kenherron/co-publishing

  19. “VIDEO-ized” Content http://youtube.com/kenherronmarketing

  20. “Twitter-ized” Content http://twitter.com/KenHerron

  21. recap

  22. Co-Publishing maximizes the ROI of the marketing content you create by increasing your audience, directly and through SEO!

  23. Thank you

  24. social optimization online communities user-generated content ugc geolocation social shopping social commerce video marketing backchannel management blogs vlogs wikis ios apps android apps mobile apps content marketing qr codes digital stickering bluecasting internet radio podcasting gamification online events virtual events search engine optimization seo search engine marketing sem pay per click ppc predictive targeting dynamic content navigation search discovery data analytics data visualization cross-cultural competency computational thinking sense making cognitive load management social intelligence emotional intelligence ideation innovation invention marketing communications writing public speaking social optimization online communities user-generated content ugc geolocation social shopping social commerce video marketing backchannel management blogs vlogs wikis ios apps android apps mobile apps content marketing qr codes digital stickering bluecasting internet radio podcasting gamification online events virtual events search engine optimization seo search engine marketing sem pay per click ppc predictive targeting dynamic content navigation search discovery data analytics data visualization cross-cultural competency computational thinking sense making cognitive load management social intelligence emotional intelligence ideation innovation invention marketing communications writing public speaking social optimization online communities user- generated content ugc geolocation social shopping social commerce video marketing backchannel management blogs vlogs wikis ios apps android apps mobile apps content marketing qr codes digital stickering bluecasting internet radio podcasting gamification online events virtual events search engine optimization seo search engine marketing sem pay per click ppc predictive targeting dynamic content navigation search discovery data analytics data visualization cross-cultural competency computational thinking sense making cognitive load management social intelligence emotional intelligence ideation innovation invention marketing communications writing public speaking social optimization online communities user-generated content ugc geolocation social shopping social commerce video marketing backchannel management blogs vlogs wikis ios apps android apps mobile apps content marketing qr codes digital stickering bluecasting internet radio podcasting gamification online events virtual events search engine optimization seo search engine marketing sem pay per click ppc predictive targeting dynamic content navigation search discovery data analytics data visualization cross-cultural competency computational thinking sense making cognitive load management social intelligence emotional intelligence ideation innovation invention marketing communications writing public speaking social optimization online communities user-generated content ugc geolocation social shopping social commerce video marketing backchannel management blogs vlogs wikis ios apps android apps mobile apps content marketing qr codes digital stickering bluecasting internet radio podcasting gamification online events virtual events search engine optimization seo search engine marketing sem pay per click ppc predictive targeting dynamic content navigation search discovery data analytics data visualization cross-cultural competency computational thinking sense making cognitive load management social intelligence emotional intelligence ideation innovation invention marketing communications writing public speaking @KenHerron

  25. So... What are you waiting for?! Go! Co-Publish!

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