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Omni Channel Retailing_ Increasing Engagement, Enhancing Customer Experience, Driving Sales

One of the success factors for many retailers is customer satisfaction. Retailers have embraced several new innovative and disruptive retail business models as a result of the widespread use of smartphones worldwide. The retail industry is entering a new era, and digitalization has significantly and favorably impacted business strategy.

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Omni Channel Retailing_ Increasing Engagement, Enhancing Customer Experience, Driving Sales

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  1. Omni Channel Retailing: Increasing Engagement, Enhancing Customer Experience, Driving Sales

  2. One of the success factors for many retailers is customer satisfaction. Retailers have embraced several new innovative and disruptive retail business models as a result of the widespread use of smartphones worldwide. The retail industry is entering a new era, and digitalization has significantly and favorably impacted business strategy. Retailers work hard to make sure that customers have a simple, easy, joyful, and relaxed shopping experience. Omni channel retailing is one of the disruptive digital innovations in the retail industry. The concepts aim to re-energize, and boost customer satisfaction during their shopping experience, whether they do so in-person or online. By making available the channels and touchpoints that customers discover during their shopping journey, the customer shopping experience is improved.

  3. A Significant Change in Consumer Behavior Customers of today demand uniformity, flexibility, and personalization for the same product or service across all channels. An omnichannel experience is preferred by 74 per cent of Indian customers, according to a recent survey. According to another study, after just one negative experience, 85% of consumers are willing to switch brands.

  4. Customer Engagement: Every Interaction Matters Most consumers detest spending a lot of time standing in line to buy something. It should be simple for them to interact with a specific brand via their preferred channel whenever they want. Due to the widespread use of smartphones, more customers are willing to use channels like in-app chat, email support, phone, live chat, social media, and chatbots. By interacting with your customers through a variety of channels and data integration, you can broaden the scope of your customer engagement. Your customer engagement will increase when your omnichannel resources complement your marketing plans. As a result, you'll be able to keep your current clients and win over new ones. Each channel is treated equally by omni channel retailing as a support channel, opening up additional customer conversations. You can persuade customers to buy more when you interact with them frequently. So, using an Omni Channel Retail can help retain customers without spending too much on marketing and promotions. Customers' preferences constantly change, so communication and interaction with the brand should be wider than one platform. The current business environment, therefore, requires Omni Channel Customer Experience.

  5. Omnichannel Customer Experience (CX): What is it? To deliver a consistent brand experience, omni channel customer experience (CX) means streamlining all customer interactions across various touchpoints in a unified manner. Nine out of ten customers want seamless service across all channels of communication. Multiple channels are used in the digital omnichannel strategy for marketing, sales, and customer service. It focuses on providing a consistent customer experience regardless of the channel clients use to contact your company. Every interaction with your company should be viewed from the perspective of the customer as a single experience. It means that, unlike with multi-channel customer support, it should not be repetitive. The secret to offering a consistent omnichannel experience is a seamless journey through all online and offline channels.

  6. Utilizing Omnichannel Retailing to Increase Sales Here's a fascinating statistic: Only 55% of retailers actually have omnichannel retail strategies in place, despite the fact that 90% of customers expect retailers to offer an omnichannel shopping experience. You are correct if you believe that to be a major issue. It is. Research shows that consumer shopping habits have altered even more drastically than previously thought. Customers now expect more seamless mobile and automated shopping experiences, and retailers must use omni channel retailing to the buyers' journey to stay competitive (and stay in business). In order to engage customers seamlessly across channels, retailers—both digitally native and brick-and-mortar—need to think creatively about how they're fusing their online and in-store experiences.

  7. Conclusion Engagement across all channels is where retail is headed. It will increase retailers' overall reach across all platforms (both online and traditional retailers). Automation and personalization will help reduce idle time and achieve long-term business goals. Retailers face difficulties in the modern world due to a changing consumer base that is always looking for new and practical ways to interact and engage with brands. Retailers must therefore adapt their business models and strategies to remain updated.

  8. Thank You View Source:- https://wakelet.com/wake/GWmtXsodH9mt6PgLvygzl

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