Leveraging Omni channel Marketing Automation to Enhance Customer Journey

1. Leveraging Omni channel Marketing Automation to Enhance Customer Journey According to HubSpot, a customer experiences about 6 to 7 touch points before they have the confidence in the brand to finalize a purchase. However, what happens if these touchpoints detract from the primary objective or take them in several directions? Should that happen, customers will lose interest and the brand will fail to convert them into paying customers. So, if brands are looking to convert prospects into paying customers, it is important to “groom” them and that is where omnichannel marketing comes into the picture. Omnichannel marketing is a multichannel sale tactic. It makes use of multiple marketing campaigns across different media and integrates them to create a unified customer experience. As a result, customers enjoy a personalized, immersive, and stable experience, regardless of the platform or stage of the customer journey. Benefits of Omnichannel Marketing •It harmonizes the omnichannel customer journey by simplifying the purchasing process, creating a seamless and unforgettable customer expedition, and fostering loyalty.

2. •Omnichannel marketing places the customer and their data in the forefront to establish your brand as customer centric. •Improves data quality by consolidating customer data from various sources and ecosystems. •The in-depth analysis of customer data offered by this approach provides valuable insights into customer behavior, enabling better segmentation and precise targeting. It seamlessly integrates multichannel marketing campaigns, promoting synergy among the teams managing them. •It allows brands to establish a presence across online and offline platforms, including email, mobile, and physical stores. This enhances brand visibility and positioning. •Its data-driven and personalized approach makes it a cost-effective strategy with a notable return on investment. Reasons to Automate Omnichannel Marketing Omnichannel marketing entails numerous components, variables, and interdependencies, all of which contribute to its success. If even one element fails to perform or take flight, the business might struggle to convert prospects into buyers. Regardless of the efforts put into email marketing, social media marketing, and mobile marketing, achieving flawless hand-offs, especially in real-time, can be challenging. Moreover, not all marketing channels are equally effective. To seamlessly integrate traditional and digital marketing, businesses must embrace marketing automation platforms to trigger all tasks simultaneously and effortlessly. Omnichannel automation platforms enable marketers to automate the entire customer experience without channel bias. These platforms consist of various tools designed to automate specific channels, such as social media or email. These tools are integrated to create a comprehensive omnichannel marketing automation ecosystem. Consequently, automation injects much-needed vitality into omnichannel marketing! Looking for Omnichannel Marketing Automation? Sinch is the Answer Sinch brings to Credence, an omnichannel marketing automation platform that allows you to design and automate customer journeys across different touch points. It makes it easy to build personalized marketing campaigns that are consistent across channels. Credence uses ML to identify when customers are more likely to open and reach messages, allowing brands to optimize send time. All the data sources and channels can be unified, allowing brands to make data-driven decisions. If you are not using Credence to launch your omnichannel marketing, your business will not enjoy a competitive edge.

3. WE ARE SINCH We’re not just experts in messaging…we’re #1. Our cloud communications platform reaches every mobile phone on the planet – in seconds or less. Contact us  +911206139000  https://www.sinch.com/en-in/products/automation/credence/ 5th Floor, Tower-4 Express Trade Tower 2B-36,Sector-132,Noida 201302 Uttar Pradesh